As far as local SEO is concerned, you need to optimize your on-site and off-site SEO strategies for clients and customers you are targeting to promote your local business. MOZ columnist Miriam Ellis has shared ten most common problems that the local business owners face when it comes to getting good SEO rankings. Talking about Google updates, Ellis says, “The first thing to ask if a business experiences a sudden change in rankings is whether Google has done something. Search Engine Land strikes me as the fastest reporter of Google updates, with MozCast offering an ongoing weather report... [...]
Archive for the 'Search Engine Rankings' Category
Search engines keep evolving with their new algorithms that leads the brands and marketers to updates optimization strategies. The Branded3’s Stephen Kenwright has shared ten SEO ranking factors for 2018 with a view to help marketers design their search engine marketing strategies. Kenwright says, “Top 10 ranking factors you should be optimising for in 2018 Page-level keyword and content based metrics – If your page isn’t relevant for the query – but more importantly doesn’t answer the user’s intent – you don’t rank. Most businesses from SME-size upwards use a content... [...]
MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘SEO Ranking Factors & Correlation: What Does It Mean When a Metric Is Correlated with Google Rankings?’. The MOZ team says, “In an industry where knowing exactly how to get ranked on Google is murky at best, SEO ranking factors studies can be incredibly alluring. But there’s danger in believing every correlation you read, and wisdom in looking at it with a critical eye. In this Whiteboard Friday, Rand covers the myths and realities of correlations, then shares a few smart ways to use and understand... [...]
MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘How to Rank in 2018: The SEO Checklist’. The MOZ team says, “It’s hard enough as it is to explain to non-SEOs how to rank a webpage. In an increasingly complicated field, to do well you’ve got to have a good handle on a wide variety of detailed subjects. This edition of Whiteboard Friday covers a nine-point checklist of the major items you’ve got to cross off to rank in the new year — and maybe get some hints on how to explain it to others, too”. How to Rank in 2018: The SEO Checklist MOZ [...]
Keeping your sites search engine friendly is a necessity in today’s online marketing environment. To outperform your competitors you should observe the changes that occur in the search engine algorithms. Forbes contributor Jayson DeMers has shared seven factors that affect your site’s search rankings. DeMers says, “Your Google search rankings are a product of hundreds of ranking factors interacting with each other, and sometimes in complicated ways. Because Google doesn’t explicitly publish its search ranking algorithms or document its evaluation criteria (beyond the basics... [...]
Posting on Google helps marketers to share relevant, fresh content with the people who are searching for your content. Search Engine Land columnist Joy Hawkins has published a case study describing how Google Posts impact rankings. Hawkins says, “A few months ago, I teamed up with Ben Fisher from Steady Demand to test whether Google Posts have any influence on ranking in the local results (the “3-pack”). The methodology We picked two different businesses to test this on. One was a garage flooring company that had been struggling to rank for their main keywords in the 3-pack. The second... [...]
MOZ has published its Whiteboard Friday video. In this issue Rand Fishkin talks about how to diagnose pages that rank in one geography but not another. The MOZ team says, “Are you ranking pretty well in one locale, only to find out your rankings tank in another? It’s not uncommon, even for sites without an intent to capture local queries. In today’s Whiteboard Friday, Rand shows you how to diagnose the issue with a few clever SEO tricks, then identify the right strategy to get back on top”. How to Diagnose Pages that Rank in One Geography But Not Another – Whiteboard Friday [...]
Various types of content plays a pivotal role in optimizing your websites. One such great piece of such content is featured snippets. MOZ’s Nick Van Huis has published a case study on optimizing sites for featured snippets with Q&A content. Huis says, “Ranking near the top of the SERPs for short-tail keywords in competitive business verticals can be extremely difficult. Wikipedia, Dictionary.com, and similar sites have the market cornered on ranking at the top of search results. Even if you manage to rank in the first position, there are featured snippets, ads, map packs, and... [...]
The MOZ team has published a Whiteboard Friday video featuring Rand Fishkin on searcher task accomplishment as the most powerful ranking factor. MOZ team says, “Move over, links, content, and RankBrain — there’s a new ranking factor in town, and it’s a doozy. All kidding aside, the idea of searcher task accomplishment is a compelling argument for how we should be optimizing our sites. Are they actually solving the problems searchers seek answers for? In today’s Whiteboard Friday, Rand explains how searcher task accomplishment is what Google ultimately looks for, and how... [...]
Cliff Carrigan has partnered with SEO Ninja Jane Williams to produce software that will tweak your SEO to boost your page rankings: SEO Commander As one happy user says: I tested it for weeks and got some amazing keywords out of it for my websites. I run a bunch of eCommerce sites for eBay and Amazon so this tool couldn’t of come at a better time for me, i love it and my traffic has increased since using it. John USA With SEO Commander, you can investigate other websites in your niche, find out what keywords they are using to pull in their traffic, and then use those same keywords in your... [...]