The latest ‘SEO Book’ blog post is titled “Value Based SEO Strategy”. Peterd say, “One approach to search marketing is to treat the search traffic as a side-effect of a digital marketing strategy. I’m sure Google would love SEOs to think this way, although possibly not when it comes to PPC! Even if you’re taking a more direct, rankings-driven approach, the engagement and relevancy scores that come from delivering what the customer values should serve you well, too. In this article, we’ll look at a content strategy based on value based marketing. Many of these concepts may be familiar,... [...]