Search Engine Optimization is a process which requires constant attention and efforts to keep your site in top ranks. For that you need to keep an eye on the algorithm policies shared by the search engines. HubSpot columnist Tom Demers has shared twelve tools to help marketers keep up their SEO efforts. Demers says, “There’s nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete. Sure, they’re... [...]

Search Engine Journal columnist Roger Montti has published an article highlighting how the mobile first index affects the SEO. Montti says, “If you don’t like change then the Internet is not for you. Google just changed how they’re indexing sites and announced more changes on the way. I’ve identified seven insights about a mobile first index and how that may influence rankings and SEO. 1. Mobile First Algo is Nuanced It may be inappropriate to generalize what kind of content is best for a mobile first index. First, consider that every search query is different. Here is a sample... [...]

Doing the SEO right and projecting it in a precise manner are equally important. MOZ columnist Meghan Pahinui has shared a detailed guide on how to create engaging and relevant SEO reports that show your results right. Pahinui says, “e’ll talk about what information you should include in your SEO reports and show you what modules you can add to your Custom Report in Moz Pro to illustrate that data. 1. Determine your objective What’s the current SEO goal and how does it align with your client’s business objectives? The first step in any endeavor is determining what you’re setting... [...]

Content and the links it gets are some of the valuable assets for a website. They help a website get good search engine ranks. We constantly try to improve our sites’ SEO performance and at several points we some loopholes. Search Engine Land columnist Jeremy Knauff has shared five tips to improve SEO and improve content and link-building efforts. Knauff says, “Let’s look at five smart tactical fundamentals that, when leveraged, will boost the effectiveness of our content development and link-building efforts. Broken links Over time, websites come and go. Some may simply shut down... [...]

The term International SEO is associated with the optimization of your website in other countries than the one it is hosted. It helps you to widen your network and enhance your sales. HubSpot’s Eli Schwartz has published an informative article on how to optimize your website for other countries. Talking about the article, Schwartz says, “If your website is focused on a global audience, you’ve probably spent some time thinking about the best ways to organize and optimize your site for different countries. There are several important decisions you need to make when bringing your... [...]

Voice search is becoming the new driver of search and so of online advertisement. With rising number of mobile devices voice is the future and we need to optimize for it. HubSpot columnist Amanda Zantal-Wiener has shared ten ways to optimize for voice search. These ways have been suggested by various SEO experts. Pointing to Page Speed, Amanda says, “When it came to page speed, our SEO experts actually believe it might not play a major role in voice search optimization. “PageSpeed is probably not a [direct] factor in voice search,” says Pan. “But sites that are well-optimized... [...]

Search Engine Optimization is an essential but challenging task. With the changing algorithms, it becomes a tough task for the webmasters to keep their sites up in search. Entrepreneur columnist Brendan M. Egan has shared five strategies to help brands strengthen their SEO efforts. Egan says, “Every business should be implementing SEO strategies in order to improve their website’s search engine rankings. But unfortunately, there are a lot of marketers and small-business owners who are not. Why? Many of them use the “it’s out of my budget” excuse to justify their decision to ignore... [...]

SEO professionals use Blackhat SEO and White hat SEO techniques to get their sites listed in the search engines. Among these two, Blackhat SEO techniques are the negative one to boost your SEO performance. The HowToSpotter team has listed five Blackhat SEO techniques that can hurt their websites. HowToSpotter team says, “If any of the search engines (especially Google) find you violating their terms, the first thing they do is ensure that your website doesn’t appear anywhere on the first few pages of the search results. That means that all your optimization resulted merely in a waste... [...]

HubSpot has published a free guide ’20 SEO Myths You Should Leave Behind in 2018′ to help marketers achieve SEO success. About the guide To say SEO has “changed a lot” would be the understatement of the decade. We’ll often see multiple updates per year from Google – including the mobile intrusive interstitials penalty rollout in January, the unconfirmed “Fred” update in March, and the October launch of Chrome 62, which raised the importance of protecting content with SSL encryption. As a result, marketers are faced with the challenge of educating themselves about... [...]

MOZ columnist  Britney Muller has shared the first chapter from the ‘Beginner’s Guide to SEO’. The chapter covers the basics of Search Engine Optimization (SEO) amd its importance. Muller says, “Back in mid-November, we kicked off a campaign to rewrite our biggest piece of content: the Beginner’s Guide to SEO. You offered up a huge amount of helpful advice and insight with regards to our outline, and today we’re here to share our draft of the first chapter. In many ways, the Beginner’s Guide to SEO belongs to each and every member of our community; it’s... [...]