Anton Nadillo and Jon Shawcross have done a lot of research, over a periuod of years, on what works in SEO without getting you black-listed. Last year, they published the results of their study in the first edition of SEO Enigma. Now, they are releasing version 2, revised and supplemented to account for the recent changes made by Google. Google recently released the 4th version of the Panda update. This follows several updates made throughout 2013. The SEO tactics that worked a year ago may get your site in trouble today. Thar’s why Nadillo and Shawcross felt compelled to revise their advice... [...]
Archive for the 'Search Engine Optimization' Category
The latest article on HubSpot blog is titled “The Biggest SEO Blunders of All Time”. Erik Devanay says, “Marketers … we’re always looking for ways to make our metrics skyrocket up and to the right. We love our tips, tricks, hacks, “insider” secrets, and yes, we even love our performance-enhancing drugs (sips coffee). Where were we? Right … it seems we’re all so obsessed with improving and optimizing and driving results, that we’re sometimes tempted to break the rules. In the world of SEO, we call that using black hat tactics. And... [...]
If you build a local niche site (for, say, auto repair) and rank it highly in the local Search Engine Ranking Pages, auto repair shops will probably want to rent it to improve their traffic. Putting their content onto your ranked site with the new Rent-a-SERP software can: 1. Quickly add their content to your site, overlaying it on top of your prior content 2. Preserve your ranking because the traffic that you ranked is still on the page and still found by Google 3. Earn recurring revenue from a local business that wants to take advantage of your rank. This software does it all, with your guidance.... [...]
Local marketing consultants can earn residual income through renting domains to local merchants, instead of selling them. That’s not a new business; but it’s a good one for any local consultant. Business owners are spending hundreds of dollars each month to promote their business. Many times their money is wasted. If you can show them your web site beats their current one in ranking, your chances of making a deal are very good. That’s the strategy behind Rent-a-SERP, by Devin Zander and Mario Cimmino. This is a combination of: • Training • WordPress Theme (a beautiful... [...]
The latest MOZ blog post is titled “Scaling Quality Content”. MOZ team says, “We’re now in a post-Panda era where Google has effectively killed the “SEO” page through a combination of FUD and algorithm improvements. Let’s talk about how to build actual high-quality content at scale“. Scaling Quality Content MOZ Blog [...]
The latest article on ‘Marketing Land’ is titled “Influencer Marketing Tools That Will Power Your Content In The Future”. Steve Olenski says, “Influencer marketing is redefining the power of voice. Leveraging the clout of authoritative, influential voices can be the difference between a ripple and a tidal wave. This relatively new form of marketing has emerged from the intersection of public relations and social media, where the focus is less on the target market as a whole and more on a subset of individuals with a natural megaphone”. Influencer Marketing... [...]
The latest MOZ blog post is titled “The Hidden Power of Nofollow Links”. Nicole Kohler says, “For those of us who are trying to earn links for our clients, receiving a nofollow link can feel like a slap in the face. But these links have hidden powers that make them just as important as followed ones. Here’s why nofollow links are more powerful than you might think”. The Hidden Power of Nofollow Links MOZ Blog [...]
The latest MOZ blog post is titled “How to Rank Well in Amazon, the US’s Largest Product Search Engine”. Nathan Grimm says, “The eCommerce SEO community is ignoring a huge opportunity by focusing almost exclusively on Google. Amazon has roughly three times more search volume for products, and this post tells you all about how to rank“. How to Rank Well in Amazon, the US’s Largest Product Search Engine MOZ Blog [...]
The latest MOZ blog post is titled “Targeting Your Audience Earlier in the Buying Process – Whiteboard Friday”. Rand Fishkin says, “What if there were a space where your marketing efforts were exposed to a larger audience and had less competition? In today’s Whiteboard Friday, Rand shows us where that is“. Targeting Your Audience Earlier in the Buying Process – Whiteboard Friday MOZ Blog [...]
The latest article on ‘Marketing Land’ is titled “3 Ways To Use Keyword Planner To Improve Your Mobile Search Visibility”. Bryson Meunier says, “Last month, we discussed what we can learn about mobile searchers from Google’s redesigned keyword planner, including that mobile searchers are often local searchers and that most of them use “near me” instead of “nearby.” This month, I want to give you three specific ways you can use the new Keyword Planner data to help your business become more visible to mobile searchers. Data-Driven Mobile Configuration... [...]