In 2017, Search Engine Optimization saw several ups and downs depending upon the search engine algorithm changes. Econsultancy columnist Ben Davis has shared 2017’s five major SEO trends. Talking about Accelerated Mobile Pages (AMP) Davis says, “2017 has felt like quite a good year for search marketing and a busy one. My favourite change came quite late this year, only in November, when Google announced stricter rules on AMP. I think the jury is still out on Accelerated Mobile Pages, especially with the content not living on the publisher’s domain, but as a reader I like the speed.... [...]
Archive for the 'Search Engine Optimization' Category
MOZ columnist Tom Bennet has published the Complete Guide to Direct Traffic in Google Analytics. This guide is aimed at helping marketers and webmasters understand the ways they can analyze sources of direct traffic using Google Analytics. Bennet says, “When it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions. The first is that it’s caused almost exclusively by users typing an address into their browser (or clicking on a bookmark). The second is that it’s a Bad Thing, not because it has any overt negative impact on your site’s performance, but... [...]
Digital Marketing Depot is hosting a webinar on ‘SEO in 2018: What’s hot, what’s not… A conversation with the experts’ on Thursday, November 30 at 1.00 pm ET. The webinar will focus on the the future of search engine optimization. The DMD team says, “Voice search. AMP pages. Gap analysis. Algorithm updates. Local SEO. SEO is constantly changing, and what worked well last year may not work at all now. With new technologies and new rules constantly evolving, it’s critical to stay on top of the latest developments. In this webinar, we’ll sit down with two of the industry’s... [...]
Consistent SEO performance is key to maintaining your online reputation. Gaining knowledge pertaining to the search engine ranking and its algorithm changes is one of the ways to make your sites rank well. HubSpot columnist Aja Frost has answered seven questions that deal with the SEO ranking drops. Frost has answered the following questions: Is the search term itself losing traction? Has the post declined in the rankings for a major keyword? How recently have you updated the post? How recently have you promoted the post in an email? Are the posts that have surpassed it in the SERPs higher-quality,... [...]
Performing well as far as SEO is concerned is a challenge and if you are into SEO service, the challenge is even bigger. Search Engine Land columnist Casie Gillette has published an article common SEO client obstacles and how to overcome them. Gillette says, “If you’ve been doing SEO for any length of time, you’ve undoubtedly experienced your fair share of failures. And in many cases, frustratingly, the SEO program itself was not the issue. While I’ve discussed meta topics such as management challenges, getting executive buy-in, and the need for flexibility in the past, I haven’t... [...]
Digital Marketing Depot is hosting a webinar on ‘SEO in 2018: What’s hot, what’s not… A conversation with the experts’ on Thursday, November 30 at 1.00 pm ET. The webinar will focus on the the future of search engine optimization. The DMD team says, “Voice search. AMP pages. Gap analysis. Algorithm updates. Local SEO. SEO is constantly changing, and what worked well last year may not work at all now. With new technologies and new rules constantly evolving, it’s critical to stay on top of the latest developments. In this webinar, we’ll sit down with two of the industry’s... [...]
SEO is a constantly emerging domain which requires you to keep yourself updated with the trends such as search engine algorithm changes. Using Nofollow links webmasters tell search engines “Don’t follow links on this page” or “Don’t follow this specific link“. Pratik Dholakiya has shared an article on improving SEO with nofollow links and has shared six ways to do this. Dholakiya says, “I feel comfortable saying that nofollow links definitely help your SEO, although most of the benefits are probably indirect. The exposure associated with a high-profile... [...]
The MOZ team has published its Whiteboard Friday video featuring Rand Fishkin on ‘Getting SEO Value from rel=”nofollow” Links’. In this video Fishkin shares information on how marketers can make their SEO efforts more impactful using the rel=”nofollow” links. MOZ team says, “Plenty of websites that make it easy for you to contribute don’t make it easy to earn a followed link from those contributions. While rel=nofollow links reign in the land of social media profiles, comments, and publishers, there’s a few ways around it. In today’s... [...]
The Matthew Woodward team has developed a course that trains you to become a Private Blog Network (PBN) specialist. When you pass the 6 exams during the course, you will be awarded the Private Blog Network Specialist Certification.. As you may be aware, PBNs are a tool to increase your website’s ranking in the “Search Engine Results Pages” (SERPs). When you know how to build effective PBNs, you can use this new skill to not only improve the ranking of your personal websites; you can also advertise your services and build PBNs for other marketers, which may give you a steady stream... [...]
Laura Hampton of Impression has published an interview with Murray, EMEA Product Marketing Manager at Microsoft Bing. In the interview Murray has clarified the importance of links in the ranking factor. Murray says, ““There’s good reason why links have served their purpose up until now and I think they will continue to do so. But what we’re going to see is that, as the amount of data that we are able to gather and understand about users – through things like their search history and their live data such as geolocation, or maybe social context of who they might be surrounding themselves... [...]