AJ Agrawal says, “Each year brings a series of changes to the world of SEO in ecommerce. Much has been made about the position of SEO and whether you still should be using Google to boost your website over alternatives like social media. Regardless of where you stand on the issue, you should learn about the value SEO has for boosting your ecommerce business. Here are the main ecommerce SEO trends that have emerged this year for successful entrepreneurs to take advantage of. 1. Off-the-shelf SEO is improving. Previously, the only SEO product you used was one tailored to you. Anything else... [...]

Star ratings, also known as schema ratings, can have a big influence on buying decisions.. Maybe you’ve seen them on a Google search or on Amazon. When people see those stars, it attracts their attention, especially when it’s a high star rating. Beyond that, Google has said that schema ratings and other structured data may influence the ranking algorithm. Smart marketers are looking at schema ratings as a key tool for improved results. Schema ratings give search engines a better understanding of what your content is all about. That information will encourage search engines to show your... [...]

Jayson DeMers says, “Since its early days, search engine optimization (SEO) has always had naysayers insisting that this marketing discipline is a passing fad, or that it’s dead. Not only has SEO survived this long, it’s thriving: According to a recent study by Borrell Associates, companies are going to spend $65 billion on SEO in 2016. This is more than triple what they predicted for this year back in 2008, before major game-changers like Panda and Penguin even entered the equation. What’s more, the company is predicting that the SEO industry will continue to grow to an estimated $72... [...]

Patricio Robles says, “Facebook, Twitter, Instagram and Snapchat may hog the social media spotlight, but quietly Pinterest has become a potent social media marketing channel and, for some brands, one of the most productive. Like most social platforms, Pinterest has sought to woo businesses with offerings that help them engage more meaningfully with users. These include Cinematic and Buyable Pins. But Pinterest’s latest offering, how-to Pins, highlights the fact that social platforms are increasingly gaining more than they’re giving, particularly when it comes to SEO. How-to Pins,... [...]

Lyndi Catania says, “Search engine optimization, also referred to as SEO, is a living, breathing process that changes often. In order for your website to gain maximum visibility on the web, there are different elements you need to take into consideration. You may think your website is SEO friendly as-is and doesn’t need any alterations, but it’s likely the rules of the SEO game aren’t the same as when you first began. Don’t let your website fall behind your competitors’ websites. In this case, change leads to something better. Here are some of the changes you’ll... [...]

He used Project Supremacy. This may be your path to a better online income, too. This new software brings SEO (which had started to be less effective) back to life for websites. On-page (site-wide) SEO is key to your success as an online marketer. And, because you do not need any special skills, or any additional resources, to get started with Project Supremacy, success can be within anybody’s reach, because: • You don’t have to build a mailing list, and that save a lot of time and money. • You don’t have to use paid traffic, and that saves you a lot of time and money. •... [...]

A lot of marketers have started using paid traffic instead of SEO. That’s because the usual SEO techniques are no longer paying off for them. But advanced SEO tools, like Schema and Image Exif and others can give SEO the power it used to have. Today, Todd Spears and Herc Magnus are releasing new software, Project Supremacy, that can reinvigorate your SEO and push your site up in the rankings. Project Supremacy uses the most advanced on-page SEO techniques to automatically cause your website to rise in Google’s search results. Without proper on-page optimization, backlinks are of limited... [...]

Glenn Gabe says, “There you are. A big redesign or CMS migration is looming, and you’re ready to unleash a crawl on the new site in a test environment. You fire up your favorite crawling tool and trigger the crawl… and it lasts all of three seconds. Yes, there’s an obvious problem. The staging server is protected and behind some type of security measure that inhibits you from freely crawling it. Sweat begins to form on your brow as you wonder how you will get the crawl completed. At this point, you could choose to manually check all the pages, but you might end up in a padded room whispering... [...]

Clint Evans says, “There are three big lies in SEO right now. SEO remains and has been the buzzword in small-business circles for about 10 years now. But there’s a seedy underbelly. I’ve talked with many business owners misfortunate enough to have suffered and been suckered by members of this underbelly. SEO is a technical and ever-changing discipline. If you’re busy running a $2 million to $20 million per year small business, how can you ever hope to keep up? If you’ve been burned, how do you know when to dip your toe back into the water? Who’s got your back? Lie #1: SEO is right... [...]

Damon Rutherford says, “Forward-thinking PR agencies are quickly learning that by adding comprehensive search engine optimisation (SEO) to their range of services they can differentiate themselves from their competition and deliver significant additional value to their clients. As an SEO, my work with these agencies has increased in line with this development. Why have PR agencies started to embrace advanced SEO? The Google algorithm development rewards websites securing high quality links and mentions from dominant websites, giving PR agencies a new advantage over traditional SEO agencies. PR... [...]