It’s critical for your site to be on the first page of Google’s search results if you want to make reasonable sales. Very few people ever scroll to the second page of search results. Reaching the second page is not a whole lot better than reaching page 50. You really need to be on the first page to get sizable traffic to your site. But that’s easier said than done. But Luther Landro has found that you can raise your ranking and often get on the first page by cleverly taking advantage of Google News. He is sharing what he calls his “3-Step Method [that] Guarantees First Page... [...]

Marcus Miller says, “The UK Intellectual Property Office has announced what they call a “landmark agreement” between Google and Microsoft Bing for “reducing the visibility of infringing content” in the UK search results by June 1, 2017. But Google tells Search Engine Land that they are “changing nothing today as a result of the announcement/code of conduct.” Google already has a Pirate algorithm that is in place to deal with DMCA complaints and other forms of pirated content in the search results. So when we heard this announcement, we asked Google if they are changing this algorithm... [...]

Andrew Lovasz says, “Google has made yet another algorithm change with its Penguin 4.0 update. While it’s one of the thousands of changes it conducts each year, this one outweighs any of the other, more minor updates. Businesses can leverage Penguin 4.0 in their favor, however, as long as they understand the subtleties the new update entails. Google Penguin’s wobbly path In April 2012, Google cracked down on websites benefitting from links from contrived or “unnatural” outside websites. In perhaps the first ever move by a business to leverage the intelligence of the “crowd,”... [...]

Alex Cass and Alex Becker have just launched their new training that they say has earned them and a couple of their partners $300,000 (in aggregate) in a single month. They use SEO to rank sites, many sites, over and over, using the same process each time. Client sites, affiliate sites and sites for their own products. This process works for any site, they report. And with their step-by-step, repeatable process anyone can do it. In Source Phoenix, even if you are a brand-new beginner, who can hardly spell SEO, they are offering to show you how to make $7 figures a year, if you put your mind to... [...]

Anton Nadillo and Jon Shawcross have done a lot of research, over a periuod of years, on what works in SEO without getting you black-listed. Last year, they published the results of their study in the first edition of SEO Enigma. Now, they are releasing version 2, revised and supplemented to account for the recent changes made by Google. Google recently released the 4th version of the Panda update. This follows several updates made throughout 2013. The SEO tactics that worked a year ago may get your site in trouble today. Thar’s why Nadillo and Shawcross felt compelled to revise their advice... [...]

The latest MOZ blog post is titled “The Best of 2013: The Top Posts and People on the Moz Blog”. Trevor Klein says, “On the last day of 2013, we bring you a roundup of the year’s top posts (based on several metrics), the top comments from community members, and the most active commenters on the blogs. Happy New Year!“. The Best of 2013: The Top Posts and People on the Moz Blog MOZ Blog  [...]

The latest MOZ blog post is titled “Foursquare Quietly Unlocks Its Own “Local Data Aggregator” Badge”. David Mihm says, “Five of six predictions for 2013 made by our expert in local search have come true. The odd one out? Foursquare. Instead of moving toward acquisition, Foursquare seems to be positioning itself to become the premier aggregator of local data“. Foursquare Quietly Unlocks Its Own “Local Data Aggregator” Badge MOZ Blog  [...]

The latest MOZ blog post is titled “When 2 Become 1: How Merging Two Domains Made Us an SEO Killing”. WPMU DEV says, “A story of recovery, despondency, occasional despair, and a pretty big gamble that paid off. This post details the why, the how, and the what of the things you might be able to gain from merging two significant domains into one unified site“. When 2 Become 1: How Merging Two Domains Made Us an SEO Killing MOZ Blog  [...]

The latest MOZ blog post is titled “The IdeaGraph – Whiteboard Friday”. Ian Lurie says, “Search engines are increasingly referring to random affinities — links between seemingly unrelated concepts — to serve you the most interesting and relevant results. In today’s Whiteboard Friday, Ian Lurie shows us how we can use those hidden relationships to our advantage“. The IdeaGraph – Whiteboard Friday MOZ Blog  [...]

The latest MOZ blog post is titled “Mission ImposSERPble 2: User Intent and Click Through Rates”. Andrew Martineau says, “Using the Slingshot CTR study (and a few others) as inspiration, Catalyst thought it would be beneficial to take a fresh look at some of our own click-through rate data and dive into the mindset of searchers and their proclivity for clicking on the different types of modern organic Google search results“. Mission ImposSERPble 2: User Intent and Click Through Rates MOZ Blog  [...]