Effective SEO strategies boost website visibility and search engine rankings, driving organic traffic. They enhance user experience and credibility, leading to higher conversion rates and sustained online growth. Semrush contributor Padrig Jones has published an article featuring top 10 SEO rules to improve your Google rankings. He says, “The goal of search engine optimization (SEO) is to get Google to serve your webpage links whenever a user enters a related search query. Although there isn’t a fixed blueprint that can guarantee you top rankings, there are several SEO best practices (which... [...]

This is a reminder for the SEJ webinar to be held on June 18, 2024.  In SEO, prioritizing E-A-T (Expertise, Authoritativeness, and Trustworthiness) is essential as search engines increasingly favor high-quality, reliable content. Content marketing trends are leaning towards interactive formats such as polls, quizzes, and augmented reality, which boost user engagement and deliver personalized experiences. Search Engine Journal is hosting a webinar ‘2024 Trend Updates: What Really Works In SEO & Content Marketing’ on Tuesday, June 18, 2023, at 2.00 pm ET. The SEJ team... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘4 Surprising SEO Test Results’ featuring Jandira Neto. Capper says, “A/B testing can help you get a leg up on the competition and help you in avoiding mistakes. Watch this week’s Whiteboard Friday with Jandira to review four surprising SEO test results.” MOZ  [...]

Implementing local search best practices is crucial for businesses to enhance their visibility in geographically relevant search results, driving more local traffic and potential customers. Optimizing for local search helps ensure accurate business information across online directories, improving local SEO and user trust. Search Engine Journal is hosting a webinar ‘Local Search Best Practices To Boost Your Visibility Right Now’ on Wednesday, June 26, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we clear the noise of an ever-evolving search world and explore... [...]

Schema Markup is a form of microdata that helps search engines understand the content of your webpages better, enhancing the display of your site’s information in search results. Implementing Schema Markup can lead to rich snippets, improving visibility and click-through rates. Search Engine Journal contributor Chuck Price has published an article answering the question “What Is Schema Markup & Why Is It Important For SEO?”. He says, “Schema.org is an independent project that has helped establish structured data consistency across the internet. It began collaborating... [...]

Building a quality pipeline is a challenge, and Google isn’t making it any easier. Changes in the way traffic, and leads, are coming to your site has probably shifted, yet lead gen is still a top priority. Search Engine Journal is hosting a webinar ‘How Expert Brands Are Winning At Lead Gen Right Now’ on Tuesday, June 25, 2023, at 2.00 pm ET. The SEJ team says, “Get an exclusive peek behind the curtain and see how we approach product promotions using a holistic, consumer-centered strategy that pays off time after time. Key takeaways: The best ways to attract... [...]

An SEO proposal is crucial as it outlines a strategic plan to improve a website’s visibility on search engines, driving organic traffic and increasing conversions. It provides a roadmap for implementing effective SEO tactics, ensuring all stakeholders understand the objectives and expected outcomes. HubSpot has published ‘A 9-Step Guide to Writing an SEO Proposal’ with a template. Laura M. Browning says, “Everybody handles SEO proposals a little differently, but there are some clear do’s and don’ts — including one piece of advice that every single expert mentioned. 1.... [...]

SEO and accessibility work together to improve website visibility and usability by optimizing content for search engines and ensuring it is accessible to all users, including those with disabilities. This dual approach enhances the user experience and broadens audience reach. The latest The SERP’s Up SEO podcast episode is titled ‘Real talk on SEO and accessibility’. The SERP’s Up team says, “Optimizing for accessibility and SEO? Yes. Wix’s Mordy Oberstein and Crystal Carter are back to discuss accessibility standards. Dive into why the standards matter for... [...]

This is a reminder for the SEJ webinar to be held on June 12, 2024. The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google’s Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI’s partnership, have catapulted Reddit’s real-time content to unprecedented heights. Search Engine Journal is hosting a webinar ‘From Subreddits to Search: Maximizing Your Brand’s Impact on Reddit’ on Wednesday, June 12, 2023, at 2.00 pm ET. The SEJ team says, “Join us for an insightful webinar exploring the newfound... [...]

The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google’s Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI’s partnership, have catapulted Reddit’s real-time content to unprecedented heights. Search Engine Journal is hosting a webinar ‘From Subreddits to Search: Maximizing Your Brand’s Impact on Reddit’ on Wednesday, June 12, 2023, at 2.00 pm ET. The SEJ team says, “Join us for an insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these... [...]