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Monday, January 27, 2025

Archive for the 'SEO Tips' Category

‘What Google Wants: Why You Have to Track Search Engine Optimization KPIs’ – ‘Business.com’ Blog

John Hingley – Dasheroo says, “Search engine optimization can be one of the most important KPIs at a company, especially when online traffic is the number one source of new customers. The more customers that naturally find you on search engines, specifically Google, the less you have to spend advertising to get them in your door. And advertising can be an expensive way to get new customers, especially on search engines when you’re in a constant battle with the big boys. At my company, we dove into our own SEO KPIs and developed a strategy for gaining in the search results because... [...]

‘Beyond the SEO Plateau: After Optimizing Your Website, What’s Next?’ – MOZ Blog

Rand Fishkin says, “It’s a near-universal experience for consultants and in-house SEOs who’ve worked on numerous organic search campaigns. The first 3–6 months (longer if the site is very large or complex) of any SEO effort is almost always exclusively dedicated to fixing mistakes, improving existing issues, tweaking and tuning the sub-optimal, and generally closing the gap between what exists now and current best practices. The beautiful part of SEO is that, once completed, these efforts can have ongoing and compounding benefits for months or years to come. The newly accessible... [...]

‘The Beginner’s Guide to Technical SEO: 7 Resources You Should Use’ – HubSpot

Nicole Rende says, “Most people see search engine optimization, or SEO, as having two parts: on-site optimization and off-site optimization. Both of these having to do with content, keywords, and links, but a lot of the time technical SEO gets overlooked. Many people are either not educated enough about the subject, or get nervous when they hear the word technical. So what is technical SEO? It is essentially the more involved optimization tweaks that help give your content the best chance it can have to rank for relevant keywords and phrases. Technical SEO allows you to focus on analyzing... [...]

‘What Google Wants: Why You Have to Track Search Engine Optimization KPIs’ – ‘Business.com’ Blog

John Hingley says, “Search engine optimization can be one of the most important KPIs at a company, especially when online traffic is the number one source of new customers. The more customers that naturally find you on search engines, specifically Google, the less you have to spend advertising to get them in your door. And advertising can be an expensive way to get new customers, especially on search engines when you’re in a constant battle with the big boys. At my company, we dove into our own SEO KPIs and developed a strategy for gaining in the search results because we’re... [...]

‘Importing Cost, Click, & Impression Data to GA Using GA’s Data Import Feature’ – MOZ Blog

Trenton Greener says, “Google Analytics (GA) is a phenomenal tool that most of us, including myself, use in a very limited capacity. It’s not that we don’t want to use all of the functionality of this great product, but that we’re unaware of the potential opportunities available to us as marketers. Often times, when we do find that new and exciting feature, it astounds and astonishes us; I often find myself consumed by the possibilities. That’s how it felt when I first found GA’s “Data Import” feature. I had no idea that I could load not only my AdWords data... [...]

‘Google Customer Match shows supremacy of first-party data’ – ‘Econsultancy’ Blog

Patricio Robles says, “As rumored earlier this year, Google has announced Customer Match, a new ad targeting product that gives AdWords advertisers the ability to target their customers through Google Search, YouTube, and Gmail. Similar to Facebook Custom Audiences, Customer Match allows advertisers to upload a list of customer email addresses, which Google then matches against the logged in users on these properties for the purpose of delivering highly-targeted ads. For example, a company with a customer loyalty program can create and target Google ads specifically for members of the... [...]

‘How to ensure a pain-free sign-off process’ – ‘Econsultancy’ Blog

Ben Davis says, “There are many companies reluctant to let their marketing execs have free reign with their owned and earned media. This is understandable where reputations are easily won and lost. It doesn’t pay to give just anybody the keys to your website, email builder or social media channels and ask them to go at it. Social media faux pas in particular are well documented. Whatever the benefits of managerial oversight, anyone who has worked at a digital agency or a big corporation will tell you the process of ‘sign-off’ from a director or sponsor can be torturous. A sign-off... [...]

‘Google Customer Match shows supremacy of first-party data’ – ‘Econsultancy’ Blog

Patricio Robles says, “As rumored earlier this year, Google has announced Customer Match, a new ad targeting product that gives AdWords advertisers the ability to target their customers through Google Search, YouTube, and Gmail. Similar to Facebook Custom Audiences, Customer Match allows advertisers to upload a list of customer email addresses, which Google then matches against the logged in users on these properties for the purpose of delivering highly-targeted ads. For example, a company with a customer loyalty program can create and target Google ads specifically for members of the... [...]

‘A content manager’s practical guide to doing just enough SEO’ – ‘Econsultancy’ Blog

Ben Davis says, “As a writer and ‘content person’ I have often been daunted by SEO but known that doing it is important to my survival. The theory of SEO and learning about its latest developments seem easy enough but it can be scary to think ‘”right, I’m going to do some actual SEO today.” Well having done what I consider to be the basics for a little while, I thought I’d share them. Find and compress heavy images Google’s Mobile-Friendly Test will help you find images that are slowing down page load. Compress the originals in photo editing software (a hack job... [...]

‘Announcing the 2015 Local Search Ranking Factors Results’ – MOZ Blog

David Mihm says, “Google’s local search algorithm seems to be maturing Overall, we’ve seen a continuation of the gradual trend towards Google rewarding quality on all fronts—from citations to links to reviews. And as more companies have implemented the table stakes of site architecture, keyword- and location-relevant title tags, and claiming their Google My Business pages, quality and authority become the differentiators in competitive markets. The influence of Google+ on local results is on its way out (if it even existed in the first place) With the removal of links to Google+... [...]


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