Erik Devaney says, “We all know that optimizing your website — both for searchers and search engines — can do wonders for your organic traffic and lead generation efforts. The tricky part, of course, is figuring out how to actually optimize your website’s pages. After all, reading about SEO best practices in blog posts and ebooks will only help you up to a certain point. Inevitably, you’ll have to take the plunge: You’ll have to develop and implement your SEO strategy, and keep tabs on how your optimized pages are performing. And that’s exactly where... [...]

Alan Coleman says, “The trick most content marketers are missing Creating great content is the first half of success in content marketing. Getting quality content read by, and amplified to, a relevant audience is the oft overlooked second half of success. Facebook can be a content marketer’s best friend for this challenge. For reach, relevance and amplification potential, Facebook is unrivaled. Reach: 1 in 6 mobile minutes on planet earth is somebody reading something on Facebook. Relevance: Facebook is a lean mean interest and demo targeting machine. There is no online or offline... [...]

Cyrus Shepard says, “The movement to make the Internet more secure through HTTPS brings several useful advancements for webmasters. In addition to security improvements, HTTPS promises future technological advances and potential SEO benefits for marketers. HTTPS in search results is rising. Recent MozCast data from Dr. Pete shows nearly 20% of first page Google results are now HTTPS“. The Meta Referrer Tag: An Advancement for SEO and the Internet MOZ Blog  [...]

Trenton Greener says, “”The one who follows the crowd will usually go no further than the crowd. Those who walk alone are likely to find themselves in places no one has ever been before.” While this quote has been credited to everyone from Francis Phillip Wernig, under the pseudonym Alan Ashley-Pitt, to Einstein himself, the powerful message does not lose its substance no matter whom you choose to credit. There is a very important yet often overlooked effect of not heeding this warning. One which can be applied to all aspects of life. From love and happiness, to business and... [...]

Rainmaker team says, “What does it take to rank in Google now? And how should SEO fit into your plans of attraction, retention, and conversion? In this episode of The Mainframe, hosts Chris Garrett and Tony Clark reveal: How social and SEO go together, and how listening will help your SEO What SEO means to your overall content strategy Why getting rankings means making real friends Why traffic is just the beginning of your digital business strategy”. How to Use SEO to Attract and Retain Customers ‘Copyblogger’ Blog  [...]

MOZ team says, “A lot of fantastic websites (and products, services, ideas, etc.) are in something of a pickle: The keywords they would normally think to target get next to no search volume. It can make SEO seem like a lost cause. In today’s Whiteboard Friday, Rand explains why that’s not the case, and talks about the one extra step that’ll help those organizations create the demand they want“. Creating Demand for Products, Services, and Ideas that Have Little to No Existing Search Volume MOZ Blog  [...]

Ryan Stewart says, “I was furious when keyword data disappeared from Google Analytics (GA). I mean, how could I possibly optimize a website without keyword data?!?! It didn’t take me long to realize I was overreacting. In fact, I quickly realized how trivial keyword data was. Search engines are pretty damn good at what they do. If you properly optimize your content, people will find it with the keywords you intended. (You should set up an SEO dashboard in GA to verify your results.) The truly valuable keywords are the ones visitors use within your site. When mined correctly, internal... [...]

Zac Johnson says, “When someone searches for your personal name in Google, what will they find? Of course, content will rank for your name, but the better question is whether the content is about you, if you have control over it and how it might be giving others a first impression of you in the process. If you aren’t currently ranking at the top of Google for your personal name, brand or business, your reputation could be in harms way. By actually “owning” the main page of the search results for your name, you can build a protective wall and barrier around your name, while... [...]

Thomas Stern says, “The concept of link building and content creation being separate entities is archaic. Isolating the power of well-developed content to drive a link-building strategy is crucial to success. Any marketing program that fails to cohesively build these programs is stifling its search rankings by underutilizing its off-page SEO. It’s important to note that the key term here is “well-developed content.” And that’s what trips some marketers up. What is truly good content, and how do you use it to build a brand in a natural way?“. Storytelling 101: What Defines Good... [...]

The EpicWin University, founded by Travis Morgan, has just released Freedom Academy, which they say fulfills the promise of the headline. The goal of this new training is showing you how to do Video SEO, ranking videos so they appear on page 1, and doing it in a way that doesn’t require: 1. Making your own videos, unless you want to. 2. Appearing in your videos, if you make them, unless you want to 3. Recording your voice, unless you want to 4. Writing any scripts, unless you want to. You are simply ranking videos, and using them to build your business. The comprehensive training of Freedom... [...]