Damon Rutherford says, “Optimising PDFs for search is one of the most overlooked SEO opportunities around today. The good news is that it isn’t hard to do, and as well as helping your website gain traffic, it also improves usability. As an SEO consultant I see companies in highly competitive markets implementing content marketing and link building strategies to improve their search rankings to increase visibility and sales. To improve search engine visibility (and avoid Google penalties) they target links from trusted, powerful websites that are in similar or complementary fields to... [...]

Kristi Hines says, “If you are a Gmail user, you have likely received some emails that stand out from the rest with a call to action button within the subject line. If you’ve booked a flight recently, your airline may have sent you an email that includes an interactive way to view your travel plans. Similarly, Google Inbox app users might have seen emails that look like this. These calls to action are courtesy of Schema.org markup for email. Just like Schema.org markup for web pages helps web pages stand out in search results, Schema.org markup for emails helps certain emails stand... [...]

Tom Anthony says, “We increasingly use apps, wearables, smart assistants, smart watches and smart TVs for searches, and none of these are returning the 10 blue links of days gone by. These technologies and trends are intersecting and converging, giving rise to a new paradigm of search: Data-Driven Search“. Search Trends: Are Compound Queries the Start of the Shift to Data-Driven Search? MOZ Blog  [...]

Chuck Frey says, “If you avoid Twitter’s paid promotion tools in your marketing campaigns because you believe they’re too expensive or complex, it’s time to rethink that opinion. Twitter’s affordable, well-designed promotion tools can help your brand generate leads, build an audience, and amplify your content – no matter the size of your company. What makes Twitter such an attractive channel for paid promotion? First, its 255 million active users send more than 500 million tweets a day. No matter what industry or market you serve, chances are your audience has a presence on Twitter“. How... [...]

Rainmaker team says, “Listen to Search & Deploy host Loren Baker and Dennis Goedegebuure discuss content for marketplaces, the power of community and audience, and how that content helps attract links and interaction around e-commerce sites“. Dennis Goedegebuure on the Holistic Practice of SEO and Content Marketing ‘Copyblogger’ Blog  [...]

Jodi Harris says, “Like all content marketers, you are probably crunched on time and always looking to trim unnecessary processes. But you shouldn’t think of personas as one of those “nice-to-have” tools that will be abandoned as soon as you build them. Having documented personas, even in their simplest forms, will not only help you crystallize your ideas, but also serve as a single version of truth for everybody creating content for your organization. We’re here to take the stress out of persona development – and help make them as practically useful as possible. Read on to learn... [...]

Dominic Woodman says, “Listings sites have a very specific set of search problems that you don’t run into everywhere else. In the day I’m one of Distilled’s analysts, but by night I run a job listings site, teflSearch. So, for my first Moz Blog post I thought I’d cover the three search problems with listings sites that I spent far too long agonising about. Quick clarification time: What is a listings site (i.e. will this post be useful for you)? The classic listings site is Craigslist, but plenty of other sites act like listing sites: Job sites like Monster E-commerce... [...]

Mike Murray says, “Time-strapped, budget-conscious B2B and B2C marketers can’t afford to make unwise choices with SEO andcontent marketing. You won’t find a do-everything-for-me software product, but you can make excellent progress by continually asking these questions: Am I confident that my team and I understand SEO? Do we have the time to shape SEO strategies and put them into motion with content marketing? Are we using the right third-party SEO tools and resources to support our efforts?”. 68 SEO Content Tools, Trends, and Tips for B2B and B2C Brands Content Marketing Institute  [...]

Rand Fishkin says, “Many SEOs are frustrated by the ever-expanding repertoire of answer boxes and results from the Knowledge Graph on Google’s SERPs. One thing we can be sure of is that they’re not going away anytime soon, so in today’s Whiteboard Friday, Rand offers some strategic advice (as well as several tactics) for getting SEO value from those SERPs, and even from those boxes“. Extract SEO Value from SERPs with Knowledge Graph and Answer Boxes MOZ Blog  [...]

Ayaz Nanji says, “SEO can be time-consuming. Why? Because if you’re ranking well in searches, your competitors won’t take it lying down; and if you’re not ranking well, you shouldn’t take it lying down… Moreover, SEO is ever-changing, and keeping up takes constant maintenance. So… SEO might seem a Herculean task for local businesses, but it doesn’t have to be. Here are seven little secrets to effective local SEO. 1. Be prepared You need to be ready to put time and effort into your SEO, because it’s an ongoing process. You need to be organized... [...]