Phil Nottingham says, “Back in July, Google rolled out a bunch of changes in the way they treat rich snippets in the search results. One of these shifts was to dramatically scale back the prevalence of video snippets in universal search results, restricting them exclusively to domains where video is the core offering of the site. What does this mean for video SEO? Should you now move all your videos to YouTube?”. Video SEO in a Post-Rich Snippet World MOZ Blog  [...]

Ellie Wilkinson says, “Hey Moz fans! I’m Ellie, and I’m part of the newly formed Customer Success team at Moz. As part of the “S” team, I work to teach customers how to be successful marketers and awesome Moz users. Whether you’re an old pro or a newb, we want to help you achieve your marketing goals. That’s why the Success Team and the Help Team at Moz decided to put together some tips and tricks to bring your Moz knowledge to the next level. Think of them as “power-ups” for your Moz boss fights!”. 10 Tips to Take the Moz Tools to the Next... [...]

Lee W. Frederiksen says, “We’ve seen so many transformations in the world of SEO over the last few years that those three letters seem like an unsatisfactory way to describe what really goes on in thoughtful, effective optimization work. (This feeling has naturally led to some well-intentioned but not quite practical alternative acronym suggestions.) What we talk about when we talk about SEO is really a diverse range of website best-practices for raising visibility and discoverability. So how can we talk about those best-practices differently, particularly when we’re explaining... [...]

Kerry Bodine says, “At every stage in the marketing funnel, it’s crucially important to empathize with your customers’ interactions with your business, feeling great about the high points and frustrated by the lows. In today’s Whiteboard Friday, MozCon 2014 speaker Kerry Bodine shows us all about customer journey mapping—a tool that allows us to visualize and learn from those experiences”. Customer Journey Maps – Whiteboard Friday MOZ Blog  [...]

Jonathan Long says, “Small business marketing needs to include a plan to gain exposure in the search results in order to be successful. The term ‘SEO’ is tossed around often, and many small business owners cringe when they hear that word because they aren’t entirely sure what it means. SEO doesn’t have to be a scary word, and when you understand what impacts small business SEO it becomes clear that it isn’t scary at all. In fact, search engine optimization can dramatically improve a small business, so take a look at these four small business SEO tips and learn how it is possible to... [...]

Sharmin Kent says, “Now that the average B2B buyer is more than halfway through her purchase decision before engaging with a sales rep, it’s critical that the content propelling a prospect through the pipeline is informative and relevant. An organization’s marketing team is usually responsible for creating sales content, and communication and collaboration between the two departments can be rare. For forward-thinking organizations, however, the age-old tug of war between sales and marketing is finally coming to an end. Aligning marketing and sales goals ensures that a marketing team produces... [...]

Aaron Wall says, “Google recently announced they were doing away with exact match AdWords ad targeting this September. They will force all match types to have close variant keyword matching enabled. This means you get misspelled searches, plural versus singular overlap, and an undoing of your tight organization. In some cases the user intent is different between singular and plural versions of a keyword. A singular version search might be looking to buy a single widget, whereas a plural search might be a user wanting to compare different options in the marketplace”. Loah Qwality Add Werds... [...]

Adam Hansen says, “Since the algorithms that control search engine results are always evolving, your SEO strategies need to be as well. Many marketers take these changes personally, assuming that Google and the other search engines are out to get them somehow. After putting hard work, time, money and other resources into a site it’s understandable why some people would feel that way. But it’s not personal; it’s business. Google and the other search engines are constantly trying to improve their search”. 3 SEO Strategies You Need to be Using Mark Ling’s  ’Affilorama’ Blog  [...]

Jason Bowden says, “A responsive website design comes highly recommended by Google in order to enhance your website optimization process. While a responsive design is considered to be a subject matter about website design and development, it is also an important aspect of any search engine optimization strategy. A responsive website design provides the concept of enhancing a website user interface as highly adaptive to all screen sizes for major devices like tablets, laptops and desktop viewing. Considering the rapid growth of mobile users, it is necessary to make your website optimized for... [...]

Agnipravo Sengupta says, “Search Engine Optimization, or SEO as we popularly know it, is perhaps the most important thing to do these days if a business wants to have a successful online presence. Sadly though, most business owners still think that creating an official website if enough to put them up on the map and bring them customers like never before. But how good is a website if there is no SEO backing it up? I mean, how can your relevant business-keyword searchers find your website if you don’t work regularly on both on-page and off-page SEO while simultaneously following the rules laid... [...]