Rank Ranger has published a new episode of the In Search SEO podcast ‘Three Things SEOs Need to Do Better with Their Award Entries’ featuring Victoria Olsina. The Rank Ranger team says, “Have you ever submitted your entry for an SEO award and seen nothing but tumbleweed? What went wrong?That’s what we’re going to be covering today with a seasoned SEO consultant and bilingual conference speaker with over 10 years of experience across three continents. She is a member of Women in Technical SEO and has worked for global brands, including Barclays Polka Dot and... [...]
Archive for the 'SEO Tips' Category
Rank Ranger has published a new episode of the In Search SEO podcast ‘Three Reasons Why You May be Struggling with Confidence in Your SEO Career’ featuring Adrijana Vujadin. The Rank Ranger team says, “Are you ambitious in your SEO career but struggling with confidence?Have no fear. That’s what we’re going to be helping you with today with a lady who teaches SEO people how to become more confident in their careers as well as their personal lives. In addition to being a coach, she’s also the SEO manager for Affirma. A warm welcome to the In Search SEO... [...]
Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘The State Of SEO 2024: Disruptions And Opportunities’ featuring Ben Steele. Loren Baker says, “Using data gathered from 3,890 SEO professionals for our annual State of SEO report, we’re ready to give you new insights on the disruptive factors in the industry. From the rise of generative AI to shifting content trends, there are many opportunities to use these new disruptions to your advantage and stay ahead in such a competitive time. Ben Steele, senior editor at Search Engine Journal,... [...]
MOZ has published the latest episode of the Whiteboard Friday video ‘Why Should SEOs Measure Brand?’ featuring Tom Capper. In this Whiteboard Friday, Tom discusses why SEOs should measure their brand, with specific reference to Moz’s new metric, Brand Authority. MOZ [...]
By optimizing your social media pages, you can help boost your visibility in search engine results and attract more organic traffic to your website. Search Engine Land contributor Dale Hanstad has published an article featuring eight tips to create SEO-friendly social media content. He says, “Once you’ve established your social media profile, it is time to post relevant, optimized messaging and content. Double down on content and context Create content that aligns with your audience and consider the context in which your content will be viewed. For instance, a long-form video on “how... [...]
HubSpot has published ‘The Ultimate Guide to SEO in 2023′ to help you increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. The HubSpot team says, “SEO is why you find exactly what you’re looking for when you turn to Google for a step-by-step guide to fixing your unfortunately-timed flat tire. It’s a harsh truth that without at least some presence on Google, your business faces a digital uphill battle. Most marketers know how important SEO is, and it’s one of the trends they’re investing... [...]
Entity SEO is the future of where search engines are headed with regard to choosing what content to rank and determining its meaning. Search Engine Journal contributor Dixon Jones has published an article answering the question ‘Entities In SEO: What Are They And Why Do They Matter?’ He says, “This article talks about why. It covers: What are entities? What is the Knowledge Graph? A brief history of entities in search: Freebase, Wikidata, and entities. How entities work and how they are used for ranking. Examples of entities in Google. How to optimize for entities. Using Schema... [...]
This is a reminder for the SEJ webinar ot be held on August 29, 2023. Search Engine Journal is hosting a webinar ‘Secure Your 2024 SEO Budget With These Tips For Executive Buy-in’ on Tuesday, August 29, 2023, at 2.00 pm ET. The SEJ team says, “In this webinar, you’ll discover the skills you need to keep your CFO happy and remain efficient while protecting and defending your SEO budget, even under pressure. You’ll learn: How to move fast and prove your worth with a “default to deploy” mindset. Specific tips for driving efficiency in your SEO program. Why... [...]
MOZ has published the latest episode of the Whiteboard Friday video ‘Map Your Keywords to the Buyer’s Journey and User Intent’ featuring Rejoice Ojiaku. The MOZ team says, “Rejoice takes you through how to map your keywords to both the buyer’s purchasing journey and the relative user intent.” MOZ [...]
Search Engine Journal has published a new e-book ‘2024 Disruptions, AI & Content Strategies’. The SEJ team says, “The third annual State Of SEO report has the insights you need to guide your SEO strategy next year. If you want to know what’s actually happening in the world of SEO, how it’s changed over the last year, and which tactics are making big impacts – go straight to the source. That’s what we did. We surveyed 3,890 SEO professionals of various backgrounds, jobs, levels of experience, and income to identify the latest trends and evolutions within the industry. And... [...]