The integration of artificial intelligence has made web searches even better. It utilizes various technologies like natural language processing (NLP) and machine learning to better understand users’ wants. SEOBook has published an in-depth article on AI-driven search. The SEOBook team says, “Google came from behind and was eating Yandex’s lunch in search in Russia, particularly by leveraging search default bundling in Android. The Russian antitrust regulator nixed that and when that was nixed, Yandex regained strength. Of course the war in Ukraine has made everything crazy in... [...]
Archive for the 'SEO Tips' Category
This is a reminder for the Search Engine Journal webinar to be held on February 23, 2023. Search Engine Journal is hosting a webinar ‘Q&A With Google’s Martin Splitt – Semantic HTML, Search & Google Search Console’ on Thursday, February 23, 2023, at 10.00 am ET. The SEJ team says, “Join us for this special sit-down with Google’s very own Martin Splitt, who will be sharing his opinions, thoughts, and insights on a variety of technical SEO topics, including semantic HTML, Google Search Console, indexing, client- and server-side rendering, and more. You’ll Learn: How... [...]
Rank Ranger has published a new episode of the In Search SEO podcast ‘Five Ways to Use Logfiles for SEO’ featuring Gerry White. The Rank Ranger team says, “How are you taking advantage of logfiles to improve your SEO? That’s what we’re going to be talking about today with a man with over 20 years of experience in the SEO industry working at brands and agencies, including the BBC, Just Eat, and Rise at Seven. A warm welcome to the In Search SEO podcast, Gerry White. In this episode, Gerry shares five ways to use logfiles for SEO, including: Seeing how Google looks... [...]
Whether you’re new to SEO or a seasoned pro, this webinar will provide you with the tools you need to be successful in the ever-changing SEO landscape. We’re diving into how SEO experts are proving the value of the organic channel and how they use reporting to make the case for continuing to invest in SEO to their stakeholders. BrightEdge is hosting a webinar ‘SEO Reporting: How Expert SEOs Prove Organic Channel Value’ on Wednesday, February 22, 2023, at 2.00 pm EST. The BrightEdge team says, “From dashboards and keyword reporting, to share of voice and page reporting,... [...]
Search Engine Journal is hosting a webinar ‘Q&A With Google’s Martin Splitt – Semantic HTML, Search & Google Search Console’ on Thursday, February 23, 2023, at 10.00 am ET. The SEJ team says, “Join us for this special sit-down with Google’s very own Martin Splitt, who will be sharing his opinions, thoughts, and insights on a variety of technical SEO topics, including semantic HTML, Google Search Console, indexing, client- and server-side rendering, and more. You’ll Learn: How to get the most from semantic markup. What you need to know about semantic HTML and Google... [...]
MOZ has published the latest episode of the Whiteboard Friday ‘5 Key Considerations for Winning SEO Buy-In’ featuring Petra Kis-Herczegh. The MOZ team says, “Petra has plenty of experience talking to C-level decision-makers about their business problems, and translating them into SEO solutions. So in today’s episode of Whiteboard Friday, she takes you through the main considerations you need to pay attention to when explaining the value of your work: commitment, concerns and objections, status versus purpose, and prioritization.” MOZ [...]
Watch Google Search Central’s latest video ‘SEO troubleshooting with Browser Devtools’. The Google team says, “Explore behind the scenes of your browser, a powerful tool, to debug various technical SEO issues you’re facing. Learn how to use Google Chrome DevTools to perform basic debugging steps. Find out about the performance tools available and other tools available for your debugging needs from inspecting the network, DOM, or requests/responses.” [...]
A sustainable SEO strategy allows you to continuously publish content of value. It does that with content relevant to your audience and business and gets stronger results without draining your resources. Search Engine Land contributor Corey Morris has published an article featuring eight aspects of a sustainable SEO strategy. She says, “Below, I have outlined eight strategic aspects that have stood the test of time and are still worth investing resources in. 1. Clean code The days (for most) of static, lightweight HTML and CSS websites are long gone. We can now push the design and functional... [...]
Marketplace SEO is an SEO form that involves optimizing product listings on e-commerce platforms. Search Engine Journal has published ‘Marketplace SEO: A Guide To Optimize Listings’ explaining Marketplace SEO. Alex Macura says, “There are a lot of overlaps when it comes to comparing marketplace SEO with “normal” SEO. For similarities, your marketplace site ranks for “free} on Google (as opposed to your paid search campaigns or display campaigns). For another, the goal is to rank well. This is so that you have more brand visibility at every stage of the buyer journey, and... [...]
To grow your business, you need to continue to work on your SEO. To achieve the best SEO results, keeping your SEO strategy aligned with the search engine algorithm is essential. Search Engine Journal has published an easy 4-step guide to improving SEO with powerful topic clusters. The SEJ team says, “Today, we’re going to travel down the content rabbit hole, and peer through the SEO looking glass, if you will. You’ll discover how to easily merge content creation and SEO to help your website successfully rank at the top of search engine results pages (SERPs) using topic clusters. Your... [...]