WIX SEO Hub has published the latest episode of SERPs Up SEO Podcast ‘How big of an SEO problem is duplicate content?’. The WIX team says, “What’s true and what’s not about content duplication and SEO? Mordy and Crystal discuss duplicate content truths, legends, and falsehoods on this episode of the SERPs Up SEO Podcast. Unbeknownst to many, there is no such thing as a duplicate content penalty. Google is more likely to just not index duplicate content rather than punish an entire website. It’s pretty common for large websites to have duplicate or near duplicate content. In... [...]

International SEO is the process of optimizing a website or blog so that search engines identify which countries you want to reach or which languages you should use in your business. HubSpot contributor Eli Schwartz has published an article on International SEO highlighting how you can optimize your website for other countries. He says, “Google and other search engines are programmed to tailor results to the user’s language and geographic location.With international SEO, you can communicate to search engines that your site caters to visitors in a certain country or to those looking... [...]

Effective writing gives an edge to your marketing. It helps you to stay close to your audience and keep promoting the products and services. Copyblogger expert Stefanie Flaxman has published an article featuring four small steps to meet your big writing goals. She says, “Let’s look at four steps that shatter the fantasy of your big writing goals (for now) and help you finish a practical project. Step #1: Prioritize Prioritizing becomes eye-roll-worthy when it’s thought of as eliminating things that are important to you: Spending time with family and friends Grocery shopping Brushing... [...]

MOZ contributor Morgan McMurrayhas published a post featuring the 10 best episodes of Whiteboard Friday 2022. She says, “We had an amazing year of Whiteboard Friday episodes, ranging in topics from link building to content engines to even, basketball? In case you missed them, here are the top 10 episodes from the year! 1. Estimating Search Opportunity with Robin Lord Estimating the opportunities within your various SEO efforts is an important component of your analytics, not only to help determine where to focus your energy, but also to prove the potential value of your work to others. In... [...]

By targeting topic clusters in your research, you can easily build a powerful collection of relevant, associated keywords. Search Engine Journal is hosting a webinar ‘How To Supercharge Your Keyword Research With Powerful Topic Clustering’ on Wednesday, January 25, 2023, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar and learn how you can supercharge your keyword research through clustering. In this live session, Dave Snyder, CEO and Founder, together with Sabrina Hipps, VP of Partner Development at CopyPress, talks through how this method can improve your search... [...]

Shopify SEO is a set of search engine optimizations distinctive to the Shopify platform. When correctly applied, these Shopify adjustments help improve your store’s visibility in search engines like Google, Yahoo, and Bing. SEO Sherpa has published ‘The Complete Guide to Shopify SEO’ covering everything you need to know about optimizing your Shopify store for search engines. James Reynolds says, “From keyword research to on-page optimization and link building, I’ll walk you through everything you must accomplish (or outsource) to get your store ranking high in Google. Whether... [...]

According to MOZ, SEO competitor analysis involves researching your direct search competitors to understand their target keywords, content strategy, backlink profile, and more, for the purpose of reverse engineering the most successful elements of these tactics into your own SEO strategy. Oncrawl contributor Andrew Dunn has published a detailed article on SEO competitor analysis. He says, “To start monitoring your competitors, you first need to identify who they are and the best way to do so is conduct keyword research and identify essential queries. Ideally, you’ll use an SEO analytics... [...]

BrightEdge has made available the replay of its webinar ‘The State of SEO: 2022 Year in Review and 2023 Look Ahead’. Watch the replay to learn: Which SEO trends are important to factor into your 2023 growth plans Practical tips for your digital marketing plans that will help gain organizational buy-in What SEO activities and tactics you may have started this year that will pay off next year. The State of SEO: 2022 Year in Review and 2023 Look Ahead BrightEdge  [...]

Yoast has published ‘SEO copywriting: The ultimate guide’ featuring useful strategies to create SEO friendly content. Marieke van de Rakt saays, “The very first step of SEO copywriting has little to do with writing. First, you need to decide what you’re going to write about. Which topics do you want to be found for? You’ll need to use the keywords you want to rank for in your copy, so the first step of SEO copywriting is keyword research. Keyword research is what you do in order to list the keywords and keyphrases for which you want to rank for. Proper keyword research... [...]

To continue improving your SEO performance, it is important to evaluate the effectiveness of your existing campaigns. Watch Neil Patel’s latest video ‘How to Measure SEO Effectiveness’ to measure your SEO performance. He says, “How to measure SEO effectiveness. Do you think Google rankings are the end-all be-all for measuring success with your SEO strategy? Think again. Now, don’t get me wrong. It is an important metric on where you rank because, after all, only 25% of users go to the second page of Google regarding search results. Even more disappointing, 90% of pages... [...]