John Pearce has released a report on the problems that can come from SEO. IM NewsWatch has obtained a copy, ad with Pearce’s approval, we have posted it (at no charge) so you can discover things to watch out for (and if you have already gone to far, he gives you suggestions for overcoming the penalty Google assessed.) Overcoming a Google penalty can be a tricky business. 95% of sites that have been search engine optimized are in “the penalty box” and will never get out; that is, they will never rank well again. The report explains the kinds of penalties, the way you may be hit... [...]

The latest MOZ blog post is titled “A Startling Case Study of Manual Penalties and Negative SEO”. Yonatan Dotan says, “This January, I was at a talk at SMX Israel by John Mueller – Google’s Webmaster Trends Analyst – about how to recover from a manual penalty. The session’s moderator opened the talk by asking the hundreds of people seated in the room to raise their hands if they had ever been affected by or had a client that was affected by a manual penalty. Nearly the entire room raised their hands – myself included. Setting the Plot I am the head of SEO at yellowHEAD, an online... [...]

The latest ‘Econsultancy’ blog post is titled “Negative SEO: still taboo or becoming an accepted practice?”. Chris Bishop says, “It can sometimes get a bit murky in the digital marketing world, with slander, extortion and Google penalties all potential weapons for practitioners of negative SEO. This article aims to look at the current state of negative SEO, its place in the industry, how search engines are reacting/might react and significantly, ways to proactively detect negative SEO“. Negative SEO: still taboo or becoming an accepted practice? ‘Econsultancy’... [...]