Semrush contributor Matthew Hepburn has published an article highlighting the differences between CRO (conversion rate optimization) testing and SEO split testing. He says, “While these tests sound similar, there are significant differences. Distinct Differences Between CRO Testing and SEO Split Testing CRO Testing In CRO testing (sometimes called CRO user testing or CRO A/B testing), you duplicate a web page or an email, changing one element. You can then send traffic to both versions of the page or email. The comparative conversion rates then reveal which version provides a better conversion... [...]

MOZ has published a new Whiteboard Friday video ‘Blue Ocean SEO Strategy’ featuring PJ Howland. The MOZ team says, “If you’re familiar with the blue ocean marketing strategy, you know that SEO is inherently a “red ocean” industry. With fierce competition to attain rankings, links, and authority, SEOs are constantly trying to one-up their competitors. In this environment, is there any hope for creating a “blue ocean” — innovating to avoid the choppy waters of the current market? In today’s Whiteboard Friday, PJ Howland of Leaders.com suggests... [...]

Newsletters can add value to your business. By publishing quality newsletters, you can grow your online reach and get more followers. MOZ contributor Lauren Fox has shared 12 actionable steps to drive newsletter growth with SEO content. She says, “Read on to learn how to get users from your website onto your newsletter list, and why email marketing and SEO work so well together. Part 1: Attracting potential subscribers to your site The first part of this newsletter growth process is actually getting your potential newsletter subscribers to your website. Here are 5 solid strategies for doing... [...]

Keyword rank tracking is the process of regularly monitoring how your website ranks for a specific set of search terms. Semrush contributor Erika Varagouli has published an article on keyword ranking where in she has highlighted ways to track your Google rankings. She says, “There are two main ways to monitor your Google rankings: 1. Check your rankings manually: This involves literally typing your target keywords into Google one-by-one. And seeing where your site appears. If you decide to manually check your rankings, make sure that you’re signed out of Google, using a private browser... [...]

MOZ has published the latest episode of Whiteboard Friday ‘How to Learn SEO’ featuring Jo Cameron. The MOZ team says, “Whether you’re just getting started, figuring out how to fill in knowledge gaps, training your team on SEO fundamentals, this is the Whiteboard Friday episode for you! With over a decade of experience in the SEO space, Moz’s head of content, Jo Cameron, dives into her own learning journey and talks through everything from understanding your resources and your budget to strategies to keep you on track in real-world projects.” MOZ  [...]

Once you see your content how Google sees it, you can easily determine how to get it listed on search engine result pages. Search Engine Journal is hosting a webinar ‘Get Content Crawled & Ranked Faster: 5 Tips From An SEO Expert’ on Wednesday, May 18, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar to learn how you can easily use log file insights to improve crawling, indexing, and ranking higher with content. You’ll discover how to: Get content crawled, indexed, and ranked faster. How to use log file insights for effective content. Create far better SEO forecasts. Join... [...]

By understanding how your customers search within your industry, you can put yourself in the best position to win over your competitors. Search Engine Journal is hosting a webinar ‘SERP Trends & Top Keyword Data By Industry’ on Wednesday, May 4 2022, at 2.00 pm ET. The SEJ team says, “Join this webinar to learn more about a variety of SEO metrics across regions, more specifically in the US and UK, which can help you make more data-driven decisions. You’ll learn: SERP features by industry. The fastest-growing industries in organic search traffic along with engagement metrics. Keyword... [...]

Edge SEO is an approach to technical SEO that enables you to make site updates more quickly and without the help of developers. Semrush contributor Alisa Meredith has published ‘SEO on the Edge: A Beginner’s Guide to Edge SEO’. The guide covers: What Is Edge SEO? What Is Edge Computing? How Is Edge SEO Related to Edge Computing? What Is PageImprove? Edge SEO Benefits and Reminders Does Google Index Edge SEO Updates? Take Charge of Your SEO Updates She says, “Edge SEO may be ideal for: Sites already using edge computing (or who might want to start) Inflexible sites, or ones... [...]

Search Engine Journal has made available the replay of the ‘State Of Organic Marketing In 2022: SEO Top Priorities’ webinar. Heather Campbell says, “Gain insights from Conductor’s survey on marketers’ top challenges and the organic strategies you’ll need to implement to gain influence. On April 13, I moderated a sponsored webinar presented by Jenny Li, Conductor’s Product Marketing Manager, and Sara Tejelo, Market Research Analyst. They presented Conductor’s survey results on marketers’ top challenges and how they expect to succeed in 2022. From the data,... [...]

Ahrefs contributor Michal Pecánek has published a step-by-step guide ‘How to Plan & Run an SEO Campaign’ to help you run successful SEO campaigns. He says, “We’ve run many SEO campaigns, including some unique ones. You’ll learn to navigate the process from start to finish with many examples along the way. These are the steps we’ll go through: 1. Discover and prioritize your SEO opportunities The first rule of planning SEO campaigns is simple. Don’t start if you lack information and data to back up your decisions. You can come up with countless SEO campaign ideas.... [...]