Quality links play a pivotal role in improving your SEO performance. Internal links are one of the best ways to boost keyword rankings for any site. Mike Ginley has published a new article highlighting internal linking best practices for SEO. He says, “SEO comes down to two parts, visibility and content (a ton packed into those however). Crawlers need links for the quality content you create to be visible. There are some amazing posts out there that breakdown the value of backlinks, Kevin Indig’s Internal Linking for SEO: best practices, strategies, axioms (MUST READ) and Andy Crestodina’s 3... [...]
Archive for the 'SEO Tips' Category
Customer reviews stand out as an asset to your website. Quality customer reviews go beyond influencing new prospects and help you in the SEO process as well. Search Engine Land contributor Corey Patterson has shared five useful tips on using customer reviews for better SEO performance. She says, “Customer reviews aren’t just trust signals for your customers — they can also provide potential SEO ranking boosts when used effectively. Here are five ways Sammis says marketers can help boost their rankings by leveraging customer reviews. Emphasize off-site SEO “Off-site SEO describes any... [...]
SEO is the key to your business growth. SEO competitive analysis gives insight into why competitors are outranking you and what to do about it. Search Engine Journal contributor Aleh Barysevich has published a guide ‘SEO Competitive Analysis’ for improving SEO performance. He says, “This guide includes best practices that will help you identify your competitors, how they rank, and what you can do about it. And make sure to combine these tips with your favorite competitor research tools! 1. Identify Your SEO Competitors You probably already know who the big players in your industry... [...]
On-page SEO is the process of optimizing the content and HTML elements of your site to earn more organic visibility in search engines. seoClarity has published ‘The 5-Minute Guide to On-Page SEO’ to help you understand and benefit from on-page SEO. Aidan McClain says, “A number of different factors make up on-page SEO: title tags, meta descriptions, content, internal links, and URLs are a few examples of on-page SEO elements that you can optimize. #1. How to Identify Keywords Discovering the keywords that people use for search starts with keyword research. The goal here is to... [...]
SEO automation is the process of handing over certain tasks to AI so you can prioritize your time when it counts. seoClarity contributor Mark Traphagen has published an article highlighting 10 ways to make SEO more efficient with automation. He says, “There are really three ways to look at automation: Data collection and aggregation Insights and analysis Execution at scale Data Collection The first type of SEO automation is data collection and aggregation. There’s no need to manually collect things like ranking data when the technology can do this for you. This is the most basic form... [...]
Website design plays an important role in the formation of an SEO strategy. Depending on the number of pages, the SEO performance also varies. Search Engine Journal contributor Adam Heitzman has published an article addressing the performance of single-page websites for SEO. He says, “As you can see, single-page websites look great and are fun to build, but are they good for SEO? It seems like there are two schools of thought on this subject. So, I’ll explain the pros and cons of having a single-page website. Pros First up, let’s take a look at some of the pros, or benefits, of using... [...]
SEO requires a lot of work but yields excellent results in the long run Some folks say your business doesn't really exist if it doesn't exist online. That’s an overstatement, but there is some truth in it. Having an online presence is increasingly important to most businesses. But a website is not worth much without any visitors. The question, then, becomes – how will you attract those visitors? Typically, the choice boils down to either or both of two alternatives: SEO to boost organic traffic or PPC to gain visits from ads. Both come with benefits and drawbacks; what you... [...]
Content plays an important role in SEO success. Quality content can help you reach your traffic goals and grow your online presence. Search Engine Journal contributor Corey Morris has published ‘A Complete Guide To On & Off-Page Local SEO Content’. He says, “Before you begin writing content for your site, you should always take a minute and think about your end game. Ask yourself what goals you want to achieve. And how can your content and messaging aid in completing your goals? For example, say you want to improve your local SEO so more people visit your brick-and-mortar... [...]
SEO is a long-term process. With proper planning, you can create an SEO strategy that can bring you desired results. Searchmetrics contributor Jan Grundmann has published an article answering this important question ‘How Long Does SEO Take?’. He says, “How long does SEO take to show results? What does Google say? And what factors impact how effective SEO measures are? This article provides some of the answers to these questions. What factors determine how long SEO takes to work? Whether a page can make Google’s Top10 or not depends on a number of factors. The first distinction... [...]
Header tags are HTML tags that tell a browser what styling it should use to display a piece of text on a webpage. They are quite important when it comes SEO. Search Engine Journal contributor Amelia Willson has share seven best practices to craft useful heaer tags. She says, “Header tags are important for SEO because they help Google understand your content, but also because they make your page more user-friendly – by making your content more readable and accessible. Now, let’s get to the best practices. 1. Use Header Tags To Provide Structure Your header tags provide structure and... [...]