A well-defined SEO strategy could be the key to achieving business success in 2021. SEMrush is hosting a webinar ‘Creating a Winning SEO Strategy in 2021’ on Wednesday, January 27, 2021. The SEMrush team says, “In this webinar, Harry Sanders and Jimmy Page will explain why getting off to a good start in 2021 with a powerful SEO strategy is a must. How to pull together a robust and well thought out strategy that will help your website rank well on Google. Time and money can be wasted hand over fist if you just dive in and spend time working on things that might not pay... [...]

Search Engine Watch has published a new white paper entitled ‘Top 5 SEO Mistakes’. The SEW team says, “The foundation of digital marketing is within the content with expertly placed keywords with an acceptable density. Abandoning keyword research is a big mistake for a company looking to seek the short and long term benefits of digital marketing. This whitepaper will help you understand the list of top 5 SEO mistakes including: The right way to do keyword research The different types of keywords The use of effective tools”. Top 5 SEO Mistakes Search Engine Watch  [...]

Search Engine Watch’s Houston Barnett-Gearhart has published an article highlighting top four SEO myths. He says, “While the number of SEO myths out there are innumerable, I will nail down the four that I come across most often. SEO myth #1: SEO and SEM can be approached in the same way “If all you have is a hammer, everything looks like a nail.” Although there are many useful concepts that can be taken from SEM and applied to SEO, looking at each channel as the same is a mistake. To start, consider this: a powerful concept in the management of Google Ads is to optimize your use... [...]

MOZ contributor Roy Hinkis has shared four SEO strategies for programmatic sites. He says, “I’ll explore the four major SEO challenges you’ll encounter when dealing with programmatic pages, and unpack how to overcome them. 1. Keyword research and keyword modifiers Well-planned keyword research is one of the biggest challenges when operating on a programmatic scale. When working on a sizable set of pages and keywords, it’s important to choose and find the right keywords to target across all pages. In order to function both efficiently and effectively, it’s recommended that you... [...]

SEMrush is hosting a webinar ‘5 Practical Ways to Implement NLP in Your SEO Strategy’ featuring on Tuesday, February 2, 2021. The SEMrush team says, “In this session, Dan Liddle (Senior SEO Account Manager at Croud) will discuss natural language processing (NLP) and how it works in practice. Then, there will be a panel discussion with 3 other panelists to explore how NLP is used by search engines and Google’s BERT algorithm.  The panel will be hosted by Victoria Olsina and feature SEO experts Kristine Schachinger,  Jeff Coyle, and Duane Forrester. 🤖Prefer EventBot to... [...]

The title tag is an HTML tag that exists in the head section of each webpage. It provides an initial cue or context as to the topical subject matter of the page it is on. Search Engine Journal contributor Corey Morris has published a guide called ‘Title Tag Optimization: A Complete How-to Guide’. He says, “Here are eight important aspects to consider when optimizing your title tags for search. 1. The Page’s Context Within The Site Before you can write an optimized title tag, you need to know where the page fits into the overall hierarchy of the website. A home page title tag... [...]

Whether to have the trailing slashes at the end of URLs is a tricky question for many. Ahrefs’ Patrick Stox has answered this question in a detailed manner. He says, “A trailing slash is a forward slash (“/”) placed at the end of a URL such as domain.com/ or domain.com/page/. The trailing slash is generally used to distinguish a directory which has the trailing slash from a file that does not have the trailing slash. However, these are guidelines and not requirements. In the past, a folder would have a trailing slash and a file would be without the trailing slash. A folder would... [...]

Ahrefs has published a new video ‘Content Writing for SEO: How to Create Content that Ranks in Google’ to help you create content that improves your SEO rankings. The Ahrefs team says, “In this video, you’ll learn how to do content writing for SEO that engages your audience, satisfies search engines, and drives consistent traffic”. Watch the video here. Ahrefs  [...]

SEMrush has published a new ebook titled ‘9 Steps to Creating SEO-Friendly Content’ to help you come out with content that gets you more web traffic. The SEMrush team says, “Looking for specific steps to boost organic traffic to your website? Download a checklist on how to create engaging and SEO-friendly content from scratch. Nothing but the essential steps from our Content Optimization Guide packed into a PDF. Save the checklist for yourself or share it with colleagues to make sure your new article is perfectly optimized every time”. 9 Steps to Creating SEO-Friendly... [...]

MOZ has published a new video ‘The Evolution of SEO’ featuring Moz VP Product, Rob Ousbey. The MOZ team says, “Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we’re sharing it with you today! Rob draws on his years of research experience in the industry to discuss how SEO has changed, and what that means for your strategies. Editor’s Note: Rob mentions a promo in the video that has since expired, but you can still get a free month of Moz Pro + free walkthrough here“. Watch the video here. MOZ  [...]