An effective SEO strategy is of utmost importance for growing your business online. It enables you to reach more and more prospects who are searching for products and services online. Search Engine Watch has published a new white paper ‘Top 5 SEO Mistakes’ to help you learn about the most common SEO mistakes we make. The SEW team says, “The foundation of digital marketing is within the content with expertly placed keywords with an acceptable density. Abandoning keyword research is a big mistake for a company looking to seek the short and long term benefits of digital marketing. This... [...]

TopRank Marketing’s Lane Ellis has published an article highlighting 12 top b2b SEO trends & predictions for 2021. He says, “The search marketing landscape has always been one of rapid changes, and keeping up-to-date with ever-shifting SEO machinations and technical search intricacies can be more than a full-time job for top B2B SEO professionals. Luckily, for 2021 we’ve got a wealth of SEO insight from 12 of the world’s leading search subject matter experts that you can use to hit the ground running as a new year of search unfolds. Let’s jump right in and see how top search... [...]

A strong SEO strategy can help you to escalate your blog or website to a new level. By keeping pace with the changing search algorithms, you can continue to benefit from the search engines. SEMrush contributor Connor Lahey has shared nine tips to help you optimize your blog posts for SEO. He says, “Whether you’re a small business owner looking to launch an e-commerce site or an SEO expert, below is an in-depth overview of our top blog SEO tips to help you optimize your next piece of content. More specifically, we’ll explain how great content should: Leverage Topic Clusters to Organize... [...]

An effective SEO strategy can help you to get more visitors and turn your website into a profit-making machine. The search algorithm also considers your site navigation in the process of optimization. Botify contributor Petra Kis-Herczegh has published an article highlighting some useful ways to creating an SEO-friendly website navigation. She says, “Your website navigation is one of the primary ways that search engine crawlers find and crawl your content. A well-structured navigation can help search engines understand which pages are most important and can help shape page authority. Conversely,... [...]

Searchmetrics has published a new episode of the Voices of Search podcast titled ‘SEOs Driving Impact Outside of SEO’ featuring Tyson Stockton & Alan Turner. The Searchmetrics team says, “Join host Ben as he concludes Search Insights Week with Searchmetrics’ VP of Services Tyson Stockton and VP of Sales (Americas) Alan Turner. They conclude their discussion on how SEOs can drive impact inside, and outside, of SEO using search data. Communicating SEO data findings with top level executives is imperative to driving impact. However, lack of SEO understanding from the top hinders... [...]

SEO is an ongoing task that you need to improve with time. By adjusting your SEO strategy with the algorithm changes, you can continue to improve your traffic. Rank Ranger’s Darrell Mordecai has shared the SEO mistakes he made and how you can avoid it. Mordecai says, “This post is where SEO meets marketing. It’s about seeing your SEO efforts in the bigger picture of marketing and sales. Now let’s first figure out what went wrong in my blog post… FIGURING OUT WHAT WENT WRONG I have to admit I was pretty new to SEO back then. I had gone from intern to in-house writer. The first... [...]

Seer Interactive contributor Katelyn Sidley has published an article on the use of PDFs for SEO. She says, “PDFs have widely been debated in the SEO community as to whether or not they are “bad for SEO”. It’s largely dependent on a few different items which we will cover: Why PDFs may be bad for SEO How to tell if your PDFs are harming or contributing to your website’s success How to make your PDFs “SEO Friendly” Why PDFs may be “bad for SEO”? Here are some common reasons why PDFs may be bad for SEO: HTML pages are easier for machines (search engines) to understand than... [...]

Search Engine Journal has published a comprehensive guide that covers everything you need to know about the key sections of Google Search Console, and how you can use it for better SEO. Ann Crowe says, “Originally known as Google Webmaster Tools for nearly a decade, Google rebranded its suite of tools as Google Search Console in 2015. With every new year, Google has given us new tools, analytics, and data to track in Google Search Console. The new version of Search Console, announced in January 2019, is now officially out of beta. So that meant it was time for a refresh of our complete... [...]

Black hat SEO refers to the tactics used to rank a website that violates search engine guidelines. They attempt to manipulate search engine algorithms to increase a site’s rankings on the SERPs. SEMrush contributor Connor Lahey has shared a list of nine risky Black hat SEO techniques you should avoid. He says, “When it comes to using black hat tactics, the fact is that these techniques don’t help users, and they wouldn’t be used if search engines didn’t exist. 3 Reasons To Avoid Black Hat SEO But just what are the worst-case scenarios if a site uses black hat SEO... [...]

Search engine optimization is key to your business growth. It helps you to enhance your online reach and convert more prospects into customers. Search Engine Journal’s Greg Jarboe has shared three SEO tactics to focus on in 2021. He says, “Now is the time for all of us to reboot our SEO strategies to respond to the dramatic shifts in consumer intent caused by the pandemic as well as to prepare for Google’s Page Experience update in 2021. There are three basic steps to this SEO process: Use Google Analytics and Search Console to evaluate your site’s current presence in... [...]