Organic link building has remained a top marketing priority for every marketer. Natural links help you in attracting search engines and achieving placements in the search result pages. Search Engine Journal contributor Danny Goodwin has published a new podcast episode ‘Paid Links, Top Tools, Cheap Link Building Ideas & More’ featuring Julie Joyce. Goodwin says, “Link building has gotten a bad rap over the years with Google creating and enforcing strict guidelines against link schemes. Even so, seasoned link builder Julie Joyce never considered rebranding her agency, Link... [...]
Archive for the 'SEO Tips' Category
A well-developed SEO strategy focuses on multiple dimensions of achieving to achieve rankings in search engines. You need to consider different ways to influence search engines and secure higher placement. Topic clusters, featured snippets, image SEO etc. are some of the techniques that help you to make most from your SEO efforts. Rusty Brick has published a video interview with HubSpot’s Aja Frost. In this video Frost talks about the importance of Topic Clusters, Featured Snippets, Image SEO & Suggested Clips. Brick says, “Aja Frost (@ajavuu) is the senior SEO strategies at Hubspot,... [...]
Effective keyword research helps you to achieve desired SEO performance and increase your website traffic. Neil Patel has published a new video ‘How to Find Hundreds of Thousands of SEO Keywords For Free’ to help you do effective keyword research to achieve your SEO goals. Patel says, “A few years ago, you would need a handful of tools if you wanted to find keywords for your content and SEO strategy. Especially if you want to figure out what your competitors are doing in this space, and how you can beat them. But today, I’m going to teach you how to do all that with one... [...]
By selecting right keywords and adopting current search engine marketing strategies you can get your sites listed in search engine results. With right keywords you give you site an ability to get discovered by the search engines. Search Engine Journal contributor Brent Csutoras has published a new podcast episode ‘Why Discoverability Needs to Be an SEO Focus’ featuring Garrett Mehrguth. Csutoras says, “For episode 170 of The Search Engine Journal Show, I had the opportunity to interview Garrett Mehrguth, CEO at Directive, enterprise search marketing agency. Mehrguth... [...]
Google defines negative keyword as “a type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. This is also known as a negative match”. Keeping the above explanation in mind, we would always try to stay away from negative keywords. PPC Hero contributor Emma Smith has published an article to help you use negative keywords for your benefit. Smith says, “You can only get so granular with your keywords, and it is inevitable that your ads will show for searches that aren’t... [...]
You need to be careful while crafting your website’s page titles as it is important to tell visitors whether they are visiting the right page. Also met descriptions are also of utmost importance for taking SEO advantage. Exposure Ninja contributor Dale Davies has shared 21 steps to help you write effective page titles and meta descriptions for your website. Davies says,”To write the best page titles and meta descriptions, you must make them unique, make sure they’re not too short or long, use accurate keyword phrases for each page, not stuff keywords in, and write for people, not... [...]
SEMrush team has published a new video on ‘How to Create Google-Friendly FAQ’ featuring Jason Barnard. In this video, Barnard shares some useful strategies on getting SEO advantage by creating Google-friendly FAQ for your websites and blogs. Barnard says, “Hi. I’m Jason Barnard and welcome to Weekly Wisdom. Today I am going to share with you my cheat sheet for Google-friendly FAQs. This strategy works for any site. I will be using WordPress to illustrate, but you can use it on your site, whether you use WordPress or not. And right at the end, there’s a fun part. I... [...]
Dwell time refers to “the actual time duration that a visitor spends on a page before going back to SERPs”. Longer dwell times are considered as beneficial for businesses as visitors stay for more time on your website. Jeff Bullas has shared an article highlighting the impact of dwell time on your SEO. Bullas says, “Let’s understand the relationship between dwell time and SEO. First of all, dwell time is a metric that we cannot measure. Only Google has access to measure the length of clicks. You can track a user’s engagement with the help of Google Analytics but can only... [...]
Today SEO plays an important role in driving overall organizational success. The SEO team that looks after the optimization process, has to look after entities such as design, development, content, social media to achieve better performance. Digital Marketing Depot is hosting a webinar on ‘Optimizing Your Organization for SEO’ on Tuesday, October 22, 2019 at 1.00 pm EDT. DMD team says, “Join Jessica Bowman from SEOinhouse.com for this webinar where she’ll provide a framework for SEO success and best practices for mobilizing your organization around SEO. You’ll learn: The 10 Pillars... [...]
Correct data analysis can help you to achieve overall business success. To improve you SEO performance you can run in-depth analysis and get better results. MOZ team has published a new video on ‘Intro to SEO Competitive Analysis 101’ featuring Cyrus Shepard. Watch this video to learn some useful ways to improve your SEO performance. MOZ team says, “A good, solid competitive analysis can provide you with priceless insights into what’s working for other folks in your industry, but it’s not always easy to do right. In this week’s edition of Whiteboard Friday,... [...]