Content and the links it gets are some of the valuable assets for a website. They help a website get good search engine ranks. We constantly try to improve our sites’ SEO performance and at several points we some loopholes. Search Engine Land columnist Jeremy Knauff has shared five tips to improve SEO and improve content and link-building efforts. Knauff says, “Let’s look at five smart tactical fundamentals that, when leveraged, will boost the effectiveness of our content development and link-building efforts. Broken links Over time, websites come and go. Some may simply shut down... [...]

MOZ has published the Whiteboard Friday video featuring Shannon McGuirk on ‘The Campaign Comeback: What to Do When Content Fails’. The MOZ team says, “We’ve all been there: you plan, launch, and eagerly await the many returns on a content campaign, only to be disappointed when it falls flat. But all is not lost: there are clever ways to give your failed campaigns a second chance at life and an opportunity to earn the links you missed out on the first time. In today’s Whiteboard Friday, we’re delighted to welcome guest host Shannon McGuirk as she graciously... [...]

The term International SEO is associated with the optimization of your website in other countries than the one it is hosted. It helps you to widen your network and enhance your sales. HubSpot’s Eli Schwartz has published an informative article on how to optimize your website for other countries. Talking about the article, Schwartz says, “If your website is focused on a global audience, you’ve probably spent some time thinking about the best ways to organize and optimize your site for different countries. There are several important decisions you need to make when bringing your... [...]

Search Engine Optimization plays a vital role in helping you make your blog content popular. For proper optimization you need to keep abreast with the search engine algorithm changes. HubSpot’s Lindsay Kolowich has shared ten tips to help marketers search engine optimize their blog contents. On focusing on long-tail keywords, Kolowich says, “Optimizing your blog posts for keywords is not about incorporating as many keywords into your posts as possible. Nowadays, this actually hurts your SEO because search engines consider this keyword stuffing (i.e., including keywords as much as... [...]

MOZ has published the Whiteboard Friday video featuring Britney Muller on ‘Where Clickbait, Linkbait, and Viral Content Fit in SEO Campaigns’. The MOZ team says, “When is it smart to focus on viral-worthy content and clickbait? When is it not? To see fruitful returns from these kinds of efforts, they need to be done the right way and used in the right places. Rand discusses what kind of content investments make sense for this type of strategy and explains why it works in this week’s Whiteboard Friday”. Where Clickbait, Linkbait, and Viral Content Fit in SEO Campaigns MOZ  [...]

A redirect sends users (and search engines) to a different URL from the one they originally requested. 301, 302, and meta refresh redirects are the most common ones used by webmasters. Search Engine Land contributor Bryson Meunier has listed the differences between 301 and 302 redirects and explains how Google and Bing view each when moving webpages. Meunier says, “In 2018, there’s still some confusion about which redirect is best to use for search engine optimization (SEO). There are many articles in the search marketing industry on the topic of 301 and 302 redirects, and many suggest... [...]

Quality content is the soul of your site but it also needs to address the requirements set by the search engine algorithms. It is important that the content matches with the algorithm criteria and gets visible as it is fresh. Search Engine Land columnist Kristopher Jones has shared seven marketing and promotion tactics to help marketers get their content discovered. Jones says, “Content without promotion is like link building without links or creating a landing page without a call to action. That’s why promotion should take equal focus with creation. Let’s look at seven tried-and-true... [...]

MOZ has published the Whiteboard Friday video featuring Britney Muller on ‘How to Discover Featured Snippet Opportunities’. The MOZ team says, “Winning featured snippets is one of the best ways to get visibility on page one of Google’s SERPs. It’s a competitive environment, though, and there are tons of specific considerations when it comes to increasing your chances of earning that spot. Today’s Whiteboard Friday, number one of an upcoming three-part series, is brought to you by Moz’s resident SEO and mini-pig advocate, Britney Muller. She covers the... [...]

Search Engine Optimization is an essential but challenging task. With the changing algorithms, it becomes a tough task for the webmasters to keep their sites up in search. Entrepreneur columnist Brendan M. Egan has shared five strategies to help brands strengthen their SEO efforts. Egan says, “Every business should be implementing SEO strategies in order to improve their website’s search engine rankings. But unfortunately, there are a lot of marketers and small-business owners who are not. Why? Many of them use the “it’s out of my budget” excuse to justify their decision to ignore... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘The #1 Reason Paid Ads (On Search, Social, and Display) Fail’. The MOZ team says, “Pouring money into a paid ad campaign that’s destined to fail isn’t a sound growth strategy. Time and again, companies breaking into online ads don’t see success due to the same issue: they aren’t known to their audiences. There’s no trust, no recognition, and so the cost per click remains high and rising. In this edition of Whiteboard Friday, Rand identifies the cycle many brands get trapped... [...]