Erica McGillivray says, “As an online marketer, Local SEO and Marketing sometimes feels like you’re 8 years old and don’t know to flip the cassette over to the other side (because you were born in 2008). But have no fear — that’s part of the reason why we invited 16 local industry experts to share their best advice, tactical tips, data deep dives, experiences, and case studies at MozCon Local 2016. And for those of you who already groove to the Local SEO tune, we focus on bringing intermediate and advanced talks so you can level up. For those who are like yes, please,... [...]

Brett Relander says, “One thing sustains startups and existing businesses. With business, sustainability is everything. Massive sales are awesome, but they have to be sustainable. New growth is great, but it has to be sustainable. Come up with another business/startup maxim and you can couple the word sustainable to it as well. If you want long term success, you have to create something that is sustainable. Local SEO is one of the best ways to do this. It levels the organic traffic playing field and keeps you front and center in local search results. Look at these top local SEO tactics from... [...]

Felix Tarcomnicu says, “Website loading speed is a priority for the overall user experience, and it’s also one of the hundreds of SEO ranking factors. Truth is, nowadays people don’t have the patience to wait more than five seconds for a page to load. If your website isn’t loading fast enough, you’ll lose potential customers. With more than 50% of online traffic coming from mobile devices, everyone expects a site to load almost instantaneously. With that in mind, in this article, I will show you how we managed to score 100/100 with Google PageSpeed Insights Tool for Monitor... [...]

David Pierce says, “Technology makes it easier than ever to learn about people and the world around you. Despite significant progress, however, the tech community has left a gaping hole unaddressed: the tools available to our dogs to engage in social media marketing are completely unsatisfactory. So, what’s UpDog? UpDog is our new company-wide initiative to bring the benefits of human social media marketing to the canine world. If you haven’t noticed, we love dogs here at Moz”. Introducing UpDog: Untangling the World of Social Media Barketing MOZ Blog  [...]

MOZ team says, “Your content has quality links and your keyword targeting is an SEO’s dream. Yet for some mysterious reason, that content still isn’t ranking. What’s missing? In today’s Whiteboard Friday, Rand explains some of the advanced tactics Google may be using to evaluate and analyze your content and what you should be looking out for to help resolve your ranking woes”. How Google May Analyze and Evaluate the Quality, Value, & Rank-Worthiness of Your Content MOZ Blog  [...]

Craig Bradwhaw says, “As digital marketers, the amount of data that we have to collect, process, and analyze is overwhelming. This is never more true than when we’re looking into what competitors are doing from a link building perspective. Thankfully, there are a few things we can do to make this job a little bit easier. In this post, I want to share with you the processes I use to supercharge my analysis of competitor backlinks. In this post, you’ll learn: – How to use URL Profiler for bulk data collection – How to use fusion graphs to create powerful data visualizations –... [...]

Julie Joyce says, “I get incredibly annoyed when I receive an email offering SEO services, especially when the sender notes that he or she has looked at my site, checked my rankings and can tell me why I’m doing so poorly in Google. If you’re an SEO, I’m sure you get tons of these emails, too. While I know that it’s just automated spam, I’m still offended. This type of email clogs up inboxes and likely prevents legitimate outreach requests from being read. Since our main method of developing links involves email outreach, this poses a serious problem for us. I’m not trying to... [...]

Winston Burton says, “Over the years, the Search Engine Result Pages (SERPs) have changed a lot. Features like news, images, videos and the Knowledge Graph have impacted the display, sorting and order of SERPs, dramatically impacting organic listings. Recently, Google decided that paid search ads will no longer appear on the right-hand side of search results for desktop users globally, and up to four paid search results will appear at the top of the page (up from a maximum of three previously). Paid search ads that fall below the fourth rank will appear at the bottom of the page, which has... [...]

Rachel Lindteigen says, “If you have customers, then yes, customer service is a big key to your content marketing success. If you don’t have (or want) customers, then it probably doesn’t matter. However, I don’t know of many successful businesses without customers, do you? So how does customer service fit into the overall content marketing mix? Why does it matter, and more importantly, what do you need to do about it in order to succeed? The customer experience — good and bad Think for a moment about a great customer service experience you had. What did you do? Did you tell someone... [...]

Laura Lippay says, “Do you know anyone who is visually impaired? Maybe they have low vision or color blindness, or are fully blind. Think about how they use the Internet. Close your eyes, or at least squint really hard, and try to find today’s news or interact with your friends on Facebook. It’s a challenge many of us don’t think about every day, but some of what we do in SEO can affect the experience that people with visual impairments have when visiting a page. Accessibility and the Internet Visually impaired Internet users are able to navigate and use the web using screen readers... [...]