Patricio Robles says, “As rumored earlier this year, Google has announced Customer Match, a new ad targeting product that gives AdWords advertisers the ability to target their customers through Google Search, YouTube, and Gmail. Similar to Facebook Custom Audiences, Customer Match allows advertisers to upload a list of customer email addresses, which Google then matches against the logged in users on these properties for the purpose of delivering highly-targeted ads. For example, a company with a customer loyalty program can create and target Google ads specifically for members of the... [...]

Ben Davis says, “There are many companies reluctant to let their marketing execs have free reign with their owned and earned media. This is understandable where reputations are easily won and lost. It doesn’t pay to give just anybody the keys to your website, email builder or social media channels and ask them to go at it. Social media faux pas in particular are well documented. Whatever the benefits of managerial oversight, anyone who has worked at a digital agency or a big corporation will tell you the process of ‘sign-off’ from a director or sponsor can be torturous. A sign-off... [...]

Patricio Robles says, “As rumored earlier this year, Google has announced Customer Match, a new ad targeting product that gives AdWords advertisers the ability to target their customers through Google Search, YouTube, and Gmail. Similar to Facebook Custom Audiences, Customer Match allows advertisers to upload a list of customer email addresses, which Google then matches against the logged in users on these properties for the purpose of delivering highly-targeted ads. For example, a company with a customer loyalty program can create and target Google ads specifically for members of the... [...]

Ben Davis says, “As a writer and ‘content person’ I have often been daunted by SEO but known that doing it is important to my survival. The theory of SEO and learning about its latest developments seem easy enough but it can be scary to think ‘”right, I’m going to do some actual SEO today.” Well having done what I consider to be the basics for a little while, I thought I’d share them. Find and compress heavy images Google’s Mobile-Friendly Test will help you find images that are slowing down page load. Compress the originals in photo editing software (a hack job... [...]

David Mihm says, “Google’s local search algorithm seems to be maturing Overall, we’ve seen a continuation of the gradual trend towards Google rewarding quality on all fronts—from citations to links to reviews. And as more companies have implemented the table stakes of site architecture, keyword- and location-relevant title tags, and claiming their Google My Business pages, quality and authority become the differentiators in competitive markets. The influence of Google+ on local results is on its way out (if it even existed in the first place) With the removal of links to Google+... [...]

Trevor Klein says, “The Moz Blog is built to help you all become better marketers. We couldn’t possibly succeed in that goal if we didn’t have a good sense for who you are and what you’d like to (and need to) see, so we did what anyone would do to get that sense: ask. This summer, we released a survey to ask you all about yourselves, your work, and your thoughts about the Moz Blog. This is the second time we’ve done this in the last several years, which makes these results all the more exciting—now we have trending data. The results from the survey are below, with... [...]

MOZ team says, “When you’re creating content, especially when you’re a smaller shop without much inherent authority, it’s often a good idea to publish that content on a different site — one that does have authority and can help you rank by linking back to the original version on your site. What types of platforms should you approach, though, and should you publish it on your own site first? In today’s Whiteboard Friday, Rand answers those questions and dispels a rumor about whether this approach could lead to duplicate content penalties (hint: nope!)“. Guest... [...]

Rebecca Maynes says, “Local online listings are an essential component of an effective strategy to drive customers into local stores. Ranking highly in the search engine results and dominating the top rankings with your listings is critical for your customers to be able to find you in an online search. Partnering with Placeable, Mediative, one of North America’s leading digital marketing and advertising agencies, took twenty-five of Canada’s top retail brands (those with multiple local stores, spread nationally), and analyzed how they’re faring when it comes to local digital marketing... [...]

Ayaz Nanji says, “Search engine optimization (SEO) experts say domain-level link authority features—such as the quality of links to a website and its overall PageRank—have the biggest positive impact on Google rankings, according to a recent report from Moz. The report was based on data from an in-depth survey of 150 marketing professionals who specialize in search engine optimization. Each respondent rated the relative levels of influence exerted by broad search ranking factors on a scale of 1 (not influential) to 10 (highly influential). Domain-level link authority features received... [...]

Chris Ebbs says, “Hear me out though and I’ll explain why jumping on any variation of the ‘SEO is dead’ bandwagon is likely to cause major problems for your website’s visibility in organic search results. Ever since Google started penalising manipulative link building practices with their Penguin algorithm in 2012, ‘SEO is dead’ type articles started to gain traction in the digital press. I think in part the ‘SEO is dead’ rhetoric stems from people’s misunderstanding of what SEO is in the first place. To the layperson, SEO is multifaceted... [...]