SERP volatility refers to the amount of fluctuation in the search engine rankings for a particular keyword or set of keywords over a period of time. A high level of volatility means that the rankings are frequently changing, while a low level of volatility means that the rankings are relatively stable. MOZ contributor Adriana Stein has published an article featuring eight reasons for SERP volatility and how to combat it to maintain keyword rankings. She says, “The best possible way to combat SERP volatility is to review data to determine the root cause. When reviewing data, ask yourself: What... [...]
Archive for the 'SEO Tips' Category
Rank Ranger has published a new episode of the In Search SEO podcast ‘Three Internal Link Methods to Improve Your Site Structure’ featuring Sally Raymer. The Rank Ranger team says, “How efficient is the internal linking in your site structure? That’s what we’re talking about today with a lady who enjoys the company of her three dogs, cycling through muddy trails, and tackling the joys of parenthood. She’s a Brighton SEO speaker, part-time freelancer, and SEO manager for Heycar, a global used car marketplace. A warm welcome to the In Search SEO podcast, Sally... [...]
Ahrefs has published a new video ‘How to Target Keywords with Blog Posts’ featuring useful information on targeting the right keywords. In this video, you’ll learn how to target keywords with blog posts so you can boost your chances of ranking high on Google. https://www.youtube.com/watch?v=17_Xi2hmY8s Ahrefs [...]
Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Don’t Call It a Throwback: 20 Years of SEO & Search Engine Journal’ featuring Amanda Zantal-Wiener and Loren Baker. The SEJ says, “It’s our 20th Anniversary! In this special commemorative episode, take an exhilarating ride back to some of the earliest SEO and search marketing days as I sit down with our founder Loren Baker. Come for the nostalgia and stay for the hidden gems as Loren reflects on an awe-inspiring 20-year evolution of Search Engine Journal. We delved into the... [...]
Artificial intelligence (AI) is rapidly changing the world, and SEO is no exception. AI-powered tools are already being used to automate tasks, improve keyword research, and optimize content. As AI continues to develop, it will become even more essential for SEOs to embrace this technology. MOZ contributor Christopher Long has published an article answering why SEOs need to embrace AI. He says, “It’s important that we not only keep in mind where these technologies are today. We must understand and expect that these tools will get exponentially better over time. The performance of GPT-4... [...]
Rank Ranger has published a new episode of the In Search SEO podcast ‘Why Being Neurodivergent Shouldn’t Stop You From Being A Top SEO’ featuring Heike Knip. The Rank Ranger team says, “What exactly does being neurodivergent mean? And how does it impact someone’s role as an SEO? And how can you better assist someone who’s neurodivergent in your team? That’s what we’re covering today with a man who recently ran the Brighton marathon. He’s passionate about using his neurodivergence to his advantage. And he specializes in on-site and technical... [...]
A well-planned SEO strategy is very important in business growth. It helps you achieve desired traffic and convert them into customers. Search Engine Journal’s VIP contributor Kevin Indig has published an article on building an SEO strategy in the age of artificial intelligence. He says, “Everyone – yes, everyone – in the tech space is currently thinking about three questions: What will the AI future look like? How is it going to affect us? What can we do about it? Let me attempt to answer these three questions for SEO: The Implications Of Search Generative Experience (SGE) Recommendations... [...]
Neil Patel has published a new video ‘Simple Tips to Combine Your SEO and Social Media Strategies’ sharing useful marketing tips. He says, “In today’s digital landscape, it has become increasingly important for businesses to have a strong online presence. Two key components of a successful online strategy are search engine optimization (SEO) and social media marketing. While these two tactics may seem distinct, combining them can amplify their impact and help you achieve your marketing goals. In this video, we will explore some simple tips to effectively combine your SEO... [...]
MOZ has published the latest episode of the Whiteboard Friday video ‘Diversify Your Content Strategy’ featuring Azeem Ahmad. The MOZ team says, “Go from basic to a more advanced content strategy with Azeem in this Whiteboard Friday episode. Diversify your content strategy by creating the right content for your audience at the right time.” MOZ [...]
The best way to contextualize your data and adapt strategies is by comparing your website’s performance to the latest SEO benchmarks. Search Engine Journal is hosting a webinar ‘KPIs, Metrics & Benchmarks That Matter For SEO Success In 2023’ on Wednesday, July 26, 2023, at 2.00 pm ET. The SEJ team says, “On July 26, join Conductor’s SEO and content marketing experts as they guide you through their research on the latest SEO benchmarks and insights by industry for 2023. Discover the best ways to utilize these average KPIs for your organic strategies. You’ll learn: Organic... [...]