Marketing metrics are crucial for measuring campaign performance, optimizing strategies, and maximizing ROI. They provide data-driven insights that help businesses refine targeting, enhance engagement, and drive growth. The latest The SERP’s Up SEO podcast episode is titled ‘Marking marketing metrics meaningful’. The Wix team says, “Is the world of analytics leaving you feeling a little blind? Join Wix’s Mordy Oberstein and Crystal Carter as they navigate the murky waters of modern marketing data with analytics maestro, Dana DiTomaso. From... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘Site focus? Should SEOs stay in their lane?’. The Wix team says, “Feel like your SEO strategy is swerving all over the digital highway? Buckle up, as Mordy Oberstein and Crystal Carter explore the art of staying in your SEO lane, or not. Tales of daring digital detours help us explore how big names like Rolling Stones have taken the road less traveled – and hit a few bumps along the way. The team discusses the balance between branching out for those quick wins versus traveling the... [...]

Keyword intent refers to the purpose behind a user’s search query, indicating whether they seek information, navigation, or a transaction. Understanding keyword intent helps optimize content for better search rankings and user engagement. HubSpot contributor Anna Rubkiewicz has published an article explaining why keyword intent matters and how it leads to higher search rankings. She says, “In my opinion, keyword intent doesn’t get the credit it deserves when it comes to its impact on SEO. Getting it right is one of the must-haves in order to secure high search ranking results. How... [...]

This is a reminder for the Search Engine Land webinar on February 20, 2025. The concept of the funnel is so fundamental to digital marketing, it’s hard to imagine a world where it doesn’t serve as the go-to metaphor for lead generation and capture. Search Engine Land is hosting a webinar ‘Think Spiderwebs, Not Funnels For Remarkable SEO Results’ on Thursday, February 20, 2025, at 10.00 am EST. The SEL team says, “With access to more data than ever before—and tech to interpret that data for marketers looking to write the right content to drive organic traffic—we... [...]

Franchise SEO optimizes local and national search visibility for multi-location businesses, ensuring each franchise ranks well in relevant searches. It drives targeted traffic, boosts brand consistency, and increases customer engagement. Neil Patel has published ‘Franchise SEO Strategies: A Guide for 2025’. He says, “Regular SEO focuses on keywords and content that pertain to a single website or company as a whole. On the other hand, franchise SEO is a specialized form of SEO that focuses on optimizing each franchise location. Typically, this means local SEO is a large part... [...]

Semrush has published a new video ‘The Most Powerful SEO Secret Smart Businesses Are Using Right Now’. The Semrush team says, “This video walks through why this digital marketing shift matters more than ever, especially with AI tools like ChatGPT, Bard, Perplexity, and DeepSeek serving up direct answers to user questions and queries. Even OpenAI’s SearchGPT recently launched for all users, including free. Traditional search engine optimization still plays a role, but GEO adds a new layer that positions your brand within AI-generated recommendations. That means you can keep... [...]

Ahrefs has published a new video ‘Meet The Man Using Google to Steal Customers From Tinders’. The Ahrefs team says, “Meet Scott Valdez, the man who uses Google in a unique way to help people make online dating completely hands-off. In this interview, Scott shares how he built his multi-million dollar business using Google search to attract clients in an unexpected way. His SEO strategy isn’t just about rankings, it’s about tapping into a hidden demand that most people ignore. The result? A business that thrives in a space no one else saw coming.” Ahrefs  [...]

Brand authority builds trust and credibility, making customers more likely to choose your products over competitors. A strong brand authority also enhances loyalty, drives word-of-mouth marketing, and positions your business as an industry leader. MOZ has published the latest episode of the Whiteboard Friday video ‘How to Strengthen Your Brand’s Authority’  featuring Chima Mmeje. The MOZ team says, “Discover proven strategies for strengthening your brand’s authority in 9 easy steps. From product excellence (featuring Tony’s Chocolonely) to customer service mastery... [...]

As privacy regulations evolve and consumer data preferences shift, marketers face the dual challenge of delivering personalized experiences while maintaining compliance and respecting user privacy. Digital Marketing Depot is hosting a webinar ‘Balancing Personalization and Privacy’ on Thursday, February 27, 2025, at 1.00 pm EDT. The DMI team says, “This webinar will provide actionable insights on navigating these complexities, offering best practices for responsibly collecting and managing first-party data. We’ll explore practical tips to stay ahead of privacy regulations, strategies... [...]

Semrush has published a new video ‘The Most Powerful SEO Secret Smart Businesses Are Using Right Now’. The Semrush team says, “This video walks through why this digital marketing shift matters more than ever, especially with AI tools like ChatGPT, Bard, Perplexity, and DeepSeek serving up direct answers to user questions and queries. Even OpenAI’s SearchGPT recently launched for all users, including free. Traditional search engine optimization still plays a role, but GEO adds a new layer that positions your brand within AI-generated recommendations. That means you can keep... [...]