Transitions words such as ‘because’, ‘finally’, etc. help text flow from one idea to another while showing a clear relationship between sentences, paragraphs, subjects, actions, and concepts. Search Engine Journal contributor Julia McCoy has published an article on how  to use transition words to improve SEO performance. She says, “Let’s take a closer look at the different categories for transition words to see what they can do. Types of Transition Words with Examples and When to Use Them 1. Addition This type of transition is merging two or more ideas together... [...]

SEO is a dynamic process. There are several elements that affect the SEO process and the status of the organization matters a lot. Ahrefs contributor Michal Pecánek has published a new case study on ‘4 SEO Benefits of Going Public’. He says, “Going public is one of the rare occasions when even a relatively unknown company will get great media coverage. Basically, any media that reports about companies on the stock market is at play here. The direct SEO benefits of this coverage can be divided into three segments: backlinks to the customer-facing website, backlinks to investor... [...]

Seasonal SEO is the way your website performance and business is impacted by external predictable annual events such as Christmas, Easter, summer, winter, etc. Search Engine Journal contributor Sara Taher has published a comprehensive article on seasonal SEO tips and examples. She says, “Having a more detailed and deeper understanding of the impact of seasonality on SEO will help you make better business and marketing decisions. Do You Need To Think About Seasonality If You’re A B2B Business? I can hear some people saying, “My client(s) are B2B, so events like Christmas, Halloween,... [...]

Content Marketing Institute contributor Ann Smarty has published an article answering this essential question ‘Is There Such a Thing as the Best Word Count for SEO?’. She says, “Word count has usually been a contributing metric helping content marketers judge the quality of text-based content. Historically, some assume Google has been doing the same. Together with keyword density, word count has been assumed to be an SEO factor as part of educated theories: Google is a machine, and how else would a machine understand content quality? Word count seemed to be the only straightforward... [...]

SEO professionals still view the SEO process as a complex dance, but it could be a simple and practical framework for addressing challenges in various forms. Search Engine Journal is hosting a webinar ‘4-Step SEO Waltz: Tackle SEO Challenges Head-On’ on Wednesday, March 23, 2021, at 2.00 pm ET. The SEJ team says, “Register for this webinar and learn the 4-step process that will help you tackle SEO challenges head-on as they arise. This 4-Step SEO Waltz takes you through: Visibility Diagnostics Iteration Monitoring Jamie Indigo and Michelle Race from Deepcrawl will walk you through... [...]

With local SEO, Google uses a separate ranking algorithm that considers various factors to produce the best results – and we have the latest information on Google’s algorithm updates. Search Engine Journal is hosting a webinar ‘Google Algorithm Updates & Local SEO: 6 Top Tips From Experts’ on Wednesday, April 6, 2021, at 2.00 pm ET. The SEJ team says, “Join our webinar and find out what Google looks for when ranking a business. You’ll learn: The latest updates to the Google local search algorithm. How local SEO impacts businesses. Tips and best practices for local companies... [...]

MOZ contributor Felicia Crawford has published ‘The Professional’s Guide to SEO’ revealing advanced SEO strategy sneak preview. She says, “If you know Moz, you know the Beginner’s Guide to SEO. It’s the resource marketers the world over have used to learn SEO and get a taste for its potential and power. And while we offer a delectable buffet of guides in our content smörgåsbord, there hasn’t been one comprehensive resource to serve as a follow-up for those who’ve mastered the beginner level. That’s why we’ve developed the Professional’s Guide to SEO: a guide... [...]

Any website needs SEO. And newly launched websites need it badly. You should start working on your SEO plan as soon as you start thinking of launching a website. MOZ contributor Adriana Stein has published an article highlighting 10 essential steps to build an SEO strategy for your new website. She says, “If you’re ready to fast forward your baby website to an adult and beat the competition, just follow this SEO checklist for new websites! 1. Pick the right domain name (you can’t change it after!) The right domain name is associated with SEO equity, so aligning your company and brand... [...]

According to HubSpot, Surround Sound Marketing refers to a strategy that prioritizes being found in as many of the top-ranking pages as possible versus simply getting your own domain to rank at the top of the results. Semrush contributor Alisa Meredith has published an article on how to use surround sound SEO. She says, “Surround Sound marketing enables you to be everywhere your customers are searching online. Get Found in SERPs Traditional SEO prioritizes getting our own content to rank. With over 4 million blog posts published daily, gaining a top spot in the search results for important... [...]

When it comes to SEO, there is a lot of information. To filter the most authentic information, you need to equip yourself with the right mindset. Searchmetrics contributor Boris Wartenberg has published an article highlighting four harmful SEO misconceptions. He says, “SEO myths are hard to dispel. Four of them, in particular, are bad enough to cause damage to your brand and limit its revenue potential. Read this post and learn the most harmful SEO misconceptions. Misconception 1: SEO is a one-time thing To get top rankings all you need to do is optimize the content of your website for search... [...]