An effective SEO strategy can help you to get more visitors and turn your website into a profit-making machine. The search algorithm also considers your site navigation in the process of optimization. Botify contributor Petra Kis-Herczegh has published an article highlighting some useful ways to creating an SEO-friendly website navigation. She says, “Your website navigation is one of the primary ways that search engine crawlers find and crawl your content. A well-structured navigation can help search engines understand which pages are most important and can help shape page authority. Conversely,... [...]

Searchmetrics has published a new episode of the Voices of Search podcast titled ‘SEOs Driving Impact Outside of SEO’ featuring Tyson Stockton & Alan Turner. The Searchmetrics team says, “Join host Ben as he concludes Search Insights Week with Searchmetrics’ VP of Services Tyson Stockton and VP of Sales (Americas) Alan Turner. They conclude their discussion on how SEOs can drive impact inside, and outside, of SEO using search data. Communicating SEO data findings with top level executives is imperative to driving impact. However, lack of SEO understanding from the top hinders... [...]

SEO is an ongoing task that you need to improve with time. By adjusting your SEO strategy with the algorithm changes, you can continue to improve your traffic. Rank Ranger’s Darrell Mordecai has shared the SEO mistakes he made and how you can avoid it. Mordecai says, “This post is where SEO meets marketing. It’s about seeing your SEO efforts in the bigger picture of marketing and sales. Now let’s first figure out what went wrong in my blog post… FIGURING OUT WHAT WENT WRONG I have to admit I was pretty new to SEO back then. I had gone from intern to in-house writer. The first... [...]

Seer Interactive contributor Katelyn Sidley has published an article on the use of PDFs for SEO. She says, “PDFs have widely been debated in the SEO community as to whether or not they are “bad for SEO”. It’s largely dependent on a few different items which we will cover: Why PDFs may be bad for SEO How to tell if your PDFs are harming or contributing to your website’s success How to make your PDFs “SEO Friendly” Why PDFs may be “bad for SEO”? Here are some common reasons why PDFs may be bad for SEO: HTML pages are easier for machines (search engines) to understand than... [...]

Search Engine Journal has published a comprehensive guide that covers everything you need to know about the key sections of Google Search Console, and how you can use it for better SEO. Ann Crowe says, “Originally known as Google Webmaster Tools for nearly a decade, Google rebranded its suite of tools as Google Search Console in 2015. With every new year, Google has given us new tools, analytics, and data to track in Google Search Console. The new version of Search Console, announced in January 2019, is now officially out of beta. So that meant it was time for a refresh of our complete... [...]

Black hat SEO refers to the tactics used to rank a website that violates search engine guidelines. They attempt to manipulate search engine algorithms to increase a site’s rankings on the SERPs. SEMrush contributor Connor Lahey has shared a list of nine risky Black hat SEO techniques you should avoid. He says, “When it comes to using black hat tactics, the fact is that these techniques don’t help users, and they wouldn’t be used if search engines didn’t exist. 3 Reasons To Avoid Black Hat SEO But just what are the worst-case scenarios if a site uses black hat SEO... [...]

Search engine optimization is key to your business growth. It helps you to enhance your online reach and convert more prospects into customers. Search Engine Journal’s Greg Jarboe has shared three SEO tactics to focus on in 2021. He says, “Now is the time for all of us to reboot our SEO strategies to respond to the dramatic shifts in consumer intent caused by the pandemic as well as to prepare for Google’s Page Experience update in 2021. There are three basic steps to this SEO process: Use Google Analytics and Search Console to evaluate your site’s current presence in... [...]

Vertical Leap’s Marie Sinclair has published a new podcast episode ‘How to identify a problem with your SEO’. She says, “In this episode we help you with how to identify a problem with your SEO. Leading the conversation are two of our highly experienced and knowledgeable SEO specialists at Vertical Leap, Ben Jayston and Stuart Clark. We discuss: What is classed as a problem? How you identify a problem What can cause it? When a problem is not a problem How to fix it”. How to identify a problem with your SEO Vertical Leap  [...]

SEO writing refers to the process of researching and writing content that ranks in search engines. By producing quality content, you can create new growth opportunities for your business. Ahrefs contributor Fio Dossetto has shared a five-step process to help you improve your SEO writing. She says, “Here’s a 5‑step, beginner-friendly framework to help you write a blog post or article with SEO in mind. For each step, I added examples from the guide you’re currently reading so you get to see how the research and writing process unfolds behind the scenes. 1. Find a business-relevant... [...]

Stephan Bajaio of Conductor Blog has published an article compiling expert predictions on the fate of SEO in 2021. Bajaio says, “Search Engine Updates Will Shape SEO Priorities Updates to Google, Bing and others will dictate SEO’s focus for 2021. Google is doubling down on answering questions, whether it’s through a link or a video embed. AI and machine learning (ML) power these systems. Even if you don’t understand how these things work today, you’re at a disadvantage if you don’t understand where engines are investing when optimizing and building content.  – Duane Forrester,... [...]