Content marketing is a creative job. You need to stay focused on the creation of content that attracts your audience and helps you convert them into customers. You also need to work hard to get your content indexed in Google search for better results. MarketingProfs contributor Brian Liang has shared a list of five common SEO mistakes that content marketers make. Liang says, “Search engine optimization (SEO) and content marketing are a powerful combination that can build your website’s authority and drive valuable search engine traffic. Blogging, in particular, is a popular way to... [...]
Archive for the 'SEO Tips' Category
On-page SEO refers to the practice of optimizing website content to grow organic search traffic. It helps users (and search engines) read and interpret your website content. Portent contributor Kat Sherkeo has shared eleven ranking factors for on-page SEO. Sherkeo says, “Let’s take a look at 11 essential ranking factors that help landing pages rise to the top of organic search results. 1. Keyword Mapping Always start your on-page SEO audit with keyword mapping. If you don’t know what keywords you’re targeting, there’s no point in optimizing the landing page for “SEO.” There’s... [...]
Perficient has published a new podcast episode ‘Why Enterprise SEO Is Different’ featuring Eric Enge and John Dietrich. Listen to this podcast to learn what is enterprise SEO and how it is different from the regular search engine optimization process. The Perficient team says, “Large brands usually have a great offline presence. But does this get carried over online? Would these large brands need to do SEO? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and John Dietrich explain how SEO is different for larger brands and what... [...]
To create great content, you need a clear plan. Before starting your content creation journey, you need to prioritize your content topics according to the needs and interests of your audience. Seer Interactive‘s Celina Levin has shared an eight-step guide to help you plan your SEO content creation efforts. Levin says, “Have you done the research and found new content for your website? Well done, that’s half the battle. However, when you’re strapped for time and resources, how do you prioritize which content to create and post? If you don’t have projected revenue data, here are... [...]
Searchmetrics has published a new episode of the Voices of Search podcast episode titled ‘Image Search & Stock Photography’ featuring Jordan Koene and Benjamin Shapiro. Episode Overview At first glance many SEO beginners would think stock photography choices play a large part in SEO strategies. They generally don’t except for a few aspects such as contextual use. Yet developing trends from Google indicate stock photography will actually be evaluated for ranking quite soon. Join host Ben as he speaks with Searchmetrics’ SEO Strategist and Advisor Jordan Koene about recent SEO... [...]
An effective SEO strategy can help you to grow your business faster and make more sales. Copyblogger’s Jerod Morris has shared three useful strategies to help you improve your SEO performance. Morris says, “It’s time to think beyond traditional notions of “search engines” that group the terms “search” and “engine” together. When we used to discuss “search engine optimization,” we were mostly talking about searches typed into Google, perhaps Bing, or (going back further) Yahoo. But things have changed. The new search Gone are the days of only typed searches. People... [...]
MOZ has published the new Whiteboard Friday video episode titled ‘SEO Negotiation: How to Ace the Business Side of SEO’ featuring Britney Muller. In this video Muller explains how to get into some of the business side of SEO. The MOZ team says, “SEO has become more important than ever, but it isn’t all meta tags and content. A huge part of the success you’ll see is tied up in the inevitable business negotiations. In this helpful Whiteboard Friday from August of 2018, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will... [...]
Search Engine Land’s Barry Schwartz has published a new video ‘SEO for e-commerce sites’ with Director of SEO at Razorfish, Brian Ussery. says, “Brian has given a lot of his time to the SEO industry. He has been a “product expert” in the Google support forums for almost as long as Google has had support forums. Before that, he helped SEOs in other public SEO forums. He has also spoken at countless SEO conferences, including our SMX events, he has written many articles here, and is active on social media helping SEOs. In our conversation, we talked about two primary... [...]
Searchmetrics contributor Tyson Stockton has published a new episode of Voices of Search podcast titled ‘Changes in Technical SEO’. This episode features Kathy Brown and Benjamin Shapiro. You will learn the following: Technical SEO is about all the functionality aspects of your site composed of different signals and technical factors that Google uses to determine quality and ranking score. Google utilizes JavaScript to figure out what’s going on technically with a site. View source is no longer as useful in this process as it doesn’t provide a complete picture. Google recently... [...]
SEMrush contributor Erika Varagouli has published ‘Small Business SEO: A Beginners Guide To Get You Started in 10 Quick Steps’ guide to help you get started with small business SEO. Varagouli says, “In this guide, we’ll walk you through how to get started with small business SEO, specifically looking at: Demystifying SEO for SMBs The Importance of SEO for a Small Business SEO Issues Faced by Small Businesses Small Business SEO Tips to Get Your Site Ranking Further Reading to Help You Learn More about SEO The Importance of SEO for a Small Business First things first,... [...]