You need a well-planned SEO strategy to get more web traffic from search engines. To achieve your search engine marketing goals, you should avoid any kind of mistakes. Authority Labs contributor Ashley Segura has shared eight things that might be hurting your SEO strategy. Segura says, “Decoding the mysteries of search engine optimization can be incredibly frustrating. Before you throw in the towel, let’s take a look at some of the most common mistakes webmasters make that can leave gaping holes in even the best SEO plan. Here are 8 reasons your SEO game might be weak. 1. Mediocre Content Poor... [...]

Use of Artificial Intelligence (AI) in search engine optimization helps you to improve your current SEO performance by discovering opportunities for improved optimization, such as including related keywords in your optimization plans . It can also improve the accuracy of both keyword research and competitor analysis. SEO Clarity contributor Mary Kate Mack has shared an article highlighting the use of AI to improve your SEO content strategy. Mack says, “Over the years, SEO has gone through many transformations. The way we searched in 2008 is not how we search today. Our behavior has evolved... [...]

You can improve your SEO performance with faster page loading speed, high quality content, image optimization, link building and many other tactics. Effective keyword research plays a pivotal role in discovering right set of keywords for improving your web traffic. SEO Clarity contributor Julia Stewart has shared an article highlighting useful ways to to improve your SEO campaigns with competitor keyword research. Stewart says, “Before we get to the practical part, I believe we should address these three concepts of competitive keyword research. Keyword Difficulty I admit that I am not a... [...]

When it comes to SEO, Google is the search engine that attracts major attention of businesses. But what if you want to focus on other search engines too? Neil Patel has published a new video ‘SEO Beyond Google: How to Rank On The Best Alternative Search Engine’ to help you learn how to rank in other search engines. Patel says, “Google is already the most popular search engine. You already know that. Focusing on Google can drive you a ton of traffic, but do you know there’s another search engine that can drive you a ton of traffic and no, it’s not Bing. This search... [...]

To create highly useful content that ranks well in Google and gets you more traffic, you need to polish your copywriting skills. SEO copywriting helps you to create useful, compelling and valuable content that targets specific keywords and gets your website ranked in Google. Seer Interactive’s John Coyle has shared five best practices for effective SEO copywriting. Coyle says, “SEO copywriting is the process of creating content that fits the dichotomy of appealing to both audiences and search engines. There are many strategies that can help boost rankings and drive audiences to promote... [...]

Distilled contributor Tim Allen has published the ‘SEO A/B Testing Whitepaper’ to help you develop strong SEO A/B strategy. Allen says, “Here are just a few things we’ll cover in this whitepaper: Why do we need SEO A/B testing? How does SEO A/B testing help? What exactly is SEO A/B testing? A year of lessons from running SEO A/B tests Case studies How SEO testing can help avoid marginal losses”. Introducing the SEO A/B Testing Whitepaper Distilled  [...]

To know how you can improve your search engine optimisation and content marketing efforts, the first thing you should do it to learn how well your content is ranking in the search engine results. With SERP analysis you can learn about the possibilities and impact of creating new content on your website. Porten contributor Zac Heinrichs has shared some useful tips on using SERP analysis for improved SEO and content creation. Heinrichs says, “There are definitely some good tools out there that will help you evaluate content. But remember that search engines, especially Google, are... [...]

Intent marketing refers to the concept of of marketing your product or service based on a customer’s intent to make a purchase decision. By identifying customer intent you can achieve better search marketing with the help of right keyword selection. Neil Patel has published a new podcast episode ‘How to Use Intent to Shape Your Content & SEO’ to help you improve your marketing results with intent marketing. Patel says, “In episode #1203, we share how you can use intent to shape your content and SEO. The buckets of intent are the best way to gauge where in the sales process... [...]

Just like Internet marketing, Search Engine Optimization services is also a domain you can grow your business with the help of right skill set. Ahrefs Joshua Hardwick has published a new YouTube video ‘How to Get SEO Clients Even if You Don’t Have a Website’ to help you learn the ways to get new SEO clients. Hardwick says, “Before you watch this video, you should have a history of producing results and be able to help any client you choose to take on. If you’re looking to make a quick buck, we recommend that you master your craft first so that the tips and strategies you... [...]

Organic link building has remained a top marketing priority for every marketer. Natural links help you in attracting search engines and achieving placements in the search result pages. Search Engine Journal contributor Danny Goodwin has published a new podcast episode ‘Paid Links, Top Tools, Cheap Link Building Ideas & More’ featuring Julie Joyce. Goodwin says, “Link building has gotten a bad rap over the years with Google creating and enforcing strict guidelines against link schemes. Even so, seasoned link builder Julie Joyce never considered rebranding her agency, Link... [...]