The ClickZ team is hosting a webinar on ‘20 Practical Personalization Ideas for Maximum Impact’ on Tuesday, June 11, 2019 at 1.00 pm ET. The ClickZ team says, “Brands across industries have realized that personalization is no longer optional in order to win customers’ attention, engagement and loyalty. But many are missing some of the best practices for how to dissect their brand’s experience and use data and automation to deliver personalization more effectively and dynamically. In this webinar, an Adobe personalization expert will run down the top tips for accelerating... [...]
Archive for the 'SEO Tips' Category
The Retail Dive is hosting a webinar on ‘The Future of Building an AI-Powered Commerce Experience’ on Monday, June 10, 2019 at 2.00 pm ET. The Retail Dive team says, “Shopper behavior is rapidly transforming commerce. Today’s consumers want to access and buy the products, services and experiences they desire, anytime and anywhere. To be successful, brands need to keep up with this evolution and move faster to stay connected to shoppers wherever they go next. In this webinar, hear from Hibbett Sports on how they have built the “gold standard” shopping experience, and... [...]
The search engine optimization is an essential process for every organization as it leads you to be seen by hundreds and thousands of prospective customers. When you outsource your SEO task, it is important to know about how it is being priced by various agencies. The KnowTechie contributor Alma Causey has shared an article highlighting how the SEO pricing works. Causey says, “As per a comprehensive analysis posted by Search Engine Land in 2017, 40% of businesses that had SEO contracts were paying under $1,000. From a broader perspective, what this essentially means is paying... [...]
The Retail Dive is hosting a webinar on ‘Leveraging Technology to Win Over Customers in the Digital Age’ on Wednesday, June 26, 2019 at 2.00 pm ET. The Retail Dive team says, “The customer-shopping journey continues to evolve, and companies need to continue to understand consumers and their decision-making preferences. Retailers and select CPG companies must adapt and fine-tune their omnichannel strategies to fit customer preferences to differentiate themselves in today’s retail landscape. Digital Transformation creates opportunities to innovate store formats and offerings to match... [...]
The MarketingProfs team is hosting a webinar on ‘Personalized Experiences: Crawl, Walk, Run’ on Thursday, June 6, 2019 at 2.00 pm ET. The DMD team says, “How do traditional consumer goods marketers compete? And how do you overcome the impact of generic brands and point-of-sale data collection to grow digital sales and customer loyalty? Join our brand marketing experts as they tackle the biggest challenges facing consumer goods companies – and provide the strategies and tactics that will help you win. Attend this webinar and learn how to: Drive customers to your branded online channels Unify... [...]
The AdWeek team is hosting a webinar on ‘Use Social Analytics for Better Campaign Measurement: 5 Ways to Take Control of Your Metrics’ Wednesday, June 5, 2019 at 1.00 pm EDT. The Marketing Week team says, “How do you prove the value of your brand campaigns? Social listening and analytics can uncover many of the key KPIs that can help you measure success and prove the value of your strategy and efforts. That’s why it is more critical than ever to understand the power of social analytics and how it can help you take control of your metrics. It’s going to change the way you approach... [...]
The AuthorityLabs team has published a five point SEO checklist to help marketers improve their search engine marketing efforts. The AuthorityLabs says, “The purpose of this checklist is to monitor SEO more closely and identify potential issues that can detract from achieving your search goals. Ideally, you’ll power through this list in no time at all; those will be the easy days. Let’s explore the item’s on the day-to-day SEO checklist. Item #1: Start At The Search Console The most important stop on your SEO checklist is Google Search Console. While this is a great tool for digging... [...]
The AdWeek team is hosting a webinar on ‘5 Key Strategies for Engaging Social Media Influencers: Build the Relationships That Matter to Your Brand’ Tuesday, June 4, 2019 at 1.00 pm EDT. The Marketing Week team says, “Brands understand the importance of using social media influencers to deliver their messages to consumers. But how do you find influencers, build relationships and empower them to speak on your behalf? If you’re like many marketers, these are just a few of the questions you struggle with every day. Building an influencer strategy is hard, and doing it in a way that appears... [...]
The MOZ team has published new Whiteboard Friday video titled ‘How to Make Money with SEO in 2019’ featuring Rand Fishkin. Watch this video to learn how you can earn online with search engine optimization. The MOZ team says, “Making money with SEO today is nowhere near the same practice it was in 2009. Sketchy, manipulative practices and simple, straightforward tweaks no longer do the job — to be successful in 2019, you need to be smart, strategic, and in tune with what searchers want. Rand Fishkin outlines three steps you need to have down if your goal is to improve your... [...]
The Merkle Inc. team has published a new podcast episode titled ‘SEO in the Lab: A conversation with Frédéric Dubut from Bing’. Listen to this podcast to learn about machine learning, ecommerce improvement and more. The podcast covers the following: Why the relationship with the search community How can webmasters help Bing (remember Bing!) Why is the community focused on JavaScript? What should SEOs know relating to machine learning? Bing’s approach on dealing with spam Importance of high quality results (especially top results) Search and SEO community relationship What makes... [...]