Digital Marketing Depot is hosting a webinar on ‘5 Steps for Competing with Digital Goliaths’ on Tuesday, March 26 , 2019 at 1.00 pm EDT. The DMD team says, “Join our industry experts as they provide five steps to compete with these digital goliaths and build innovative, successful online brands. We’ll also share how Goliaths can defend their brands from upstart challengers to maintain and even grow their market position. Attend this webinar and learn how to: Use keyword testing to identify opportunities to win market share  Police competitive brand bidding to reduce CPCs and protect... [...]

The Search Engine Journal team is hosting a webinar on ‘Content Massacre: Why & How You Must Improve or Remove Your Old Content’ on Wednesday, March 27, 2019 at 2:00 pm ET. The SEJ team says, “In this session, you will learn: A repeatable process for auditing and evaluating your existing content. We’ll tell you how to find out what content you have and what you should be looking at to understand whether your old content is helping you, having no impact, or potentially hurting you. How to tell the difference between high-quality and low-quality content. Is your content high... [...]

MarketingProfs is hosting a webinar on ‘Ssing Conversational Marketing to Reel in More Leads’ on Thursday, March 21, 2019 at 2:00 pm ET. The MarketingProfs team says, “By the time they arrive on your site, your prospects have already conducted searches, analyzed product reviews, and maybe even *gasp* checked out some of your competitors. Engaging with your site visitors while they’re actively considering your product is an opportunity you can’t miss. But prospects are like snowflakes: no two are alike. You need to tailor your website experience to meet buyers wherever they... [...]

Meta tags help you submit your webpage information to the search engines and work well for getting your site indexed for particular search queries. HubSpot’s Caroline Forsey has published a new guide to meta tags & SEO. Forsey says, “Meta tags are undoubtedly useful from an SEO perspective, since they allow search engines to more easily categorize your web page’s content. Common examples of meta tags include canonical tags, meta content types, robots meta tags, or title tags. Let’s dive into some of these, now. 1. Canonical tags If you have a single... [...]

The domain authority is a metric that predicts the possibility of getting your domain ranked in the search engines. The domain authority is measured in the logarithmic scale of 1-100. MOZ team has published a new Whiteboard Friday video featuring Cyrus Shepard on ‘How to Use Domain Authority 2.0 for SEO’. The MOZ team says, “Domain Authority is an incredibly well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this week’s edition of Whiteboard Friday, we’re delighted to welcome Cyrus Shepard as he explains both what’s... [...]

MarketingProfs is hosting a webinar on ‘10 Common Webinar Mistakes and How to Avoid Them’ on Thursday, March 28, 2019 at 2:00 pm ET. The MarketingProfs team says, “We’ve all been there. It seemed like it was going so well — then one little mistake turns your awesome webinar into a total fiasco. But what went wrong? And, more importantly, how can you keep it from happening again? Join ON24 and MarketingProfs for “10 Common Webinar Mistakes and How to Avoid Them,” and learn some simple things you can do to ensure a slam-dunk webinar, every time, including best practices for: Driving... [...]

MarketingProfs is hosting a webinar on ‘Cultivating Happy, High-Performing Marketing Teams’ on Thursday, April 18, 2019 at 2:00 pm ET. The MarketingProfs team says, “Building out a strong, modern marketing team can be a daunting task. What are the essential roles? What are the critical skills for each role? And once you’ve hired the best talent, how do you retain them and protect your investment? Join us as we break down the essential roles in a high-performing marketing team, discuss what makes marketers tick, and show how you can help your team improve their personal and professional... [...]

AdWeek is hosting a webinar on ‘You’re Measuring Influencer Marketing Wrong: Redefine Value With Actionable Insights’ on Tuesday, March 5, 2019 at 1.00 pm ET. The AdWeek team says, “Hear from influencer marketing experts from Collective Bias, an Inmar company, and CPG brand Henkel for best practices and actionable insights to help you measure the impact of investments in influencer-generated content. You’ll find out how to: Pinpoint quantifiable metrics for each influencer campaign Create a winning strategy for influencer selection, blending influencer and audience demographics with... [...]

MarketingProfs is hosting a webinar on ‘Email Design Trends That Engage Subscribers’ on Thursday, March 21, 2019 at 2:00 pm ET. The MarketingProfs team says, “Email design continues to be a challenge for marketers, especially given the changing design and technology standards across inboxes and devices. Regardless of whether your audience includes consumers or B2B subscribers, email design is vitally important to ensure your content is accessible, useful, and memorable. Join one of our most recommended speakers, Michael Barber, as he shows you the email design trends that matter most. You’ll... [...]

MarketingProfs is hosting a webinar on ‘10 Common Webinar Mistakes and How to Avoid Them’ on Thursday, March 28, 2019 at 11:00 am PT / 2:00 pm ET. The MarketingProfs team says, “Join ON24 and MarketingProfs for “10 Common Webinar Mistakes and How to Avoid Them,” and learn some simple things you can do to ensure a slam-dunk webinar, every time, including best practices for: Driving webinar registration Delivering engaging presentations Enhancing the audience experience Getting the most out of webinar leads Webinars can be your best tool to generate leads and build pipeline. Register... [...]