The Entrepreneur magazine team has published an article sharing Jason Parls’ tips on whether a business should choose PPC or SEO. Parks says, “If you can rank in the top three positions on Google for every prominent keyword within your industry, you are fortunate and don’t have to invest much in PPC. For the majority of businesses, that isn’t the case, so PPC is necessary to drive traffic and generate sales. If you are profitable with your PPC, why not invest in this channel as well along with organic? It is just another way to increase your customer base. Don’t think... [...]

MOZ has published the Whiteboard Friday video featuring Paddy Moogan on ‘Sustainable Link Building: Increasing Your Chances of Getting Links’. The MOZ team says, “Link building campaigns shouldn’t have a start-and-stop date — they should be ongoing, continuing to earn you links over time. In this edition of Whiteboard Friday, please warmly welcome our guest host Paddy Moogan as he shares strategies to achieve sustainable link building, the kind that makes your content efforts lucrative far beyond your initial campaigns for them”. Sustainable Link Building: Increasing... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘The Pro Marketer’s Product Launch Checklist for 2018’. The MOZ team says, “What goes into a truly exceptional product launch? To give your new product a feature the best chance at success, it’s important to wrangle all the many moving pieces involved in pulling off a seamless marketing launch. From listing audience members and influencers to having the right success metrics to having a rollback plan, Rand shares his best advice in the form of an actionable checklist in this Whiteboard Friday.... [...]

HubSpot columnist Drew Fortin has shared an eight-step guide to help marketers create an effective SEO strategy for 2018. Here’s how HubSpot describes the modern SEO strategy: Modern SEO strategy is the process of organizing a website’s content by topic, which helps search engines like Google understand a user’s intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Fortin says, “Here are eight steps you can take to make sure all of your SEO bases are covered in 2018. Then, grab your free planning... [...]

The micro-moments are the frequencies of accessing the search engines by Internet users. The use of Internet and search has grown quickly and has moved from desktops to mobiles. Search Engine Journal columnist Cynthia Johnson has published a short guide to help marketers optimize micro-moments. Johnson says, “Mobile search results are frequently different from desktop SERPs. BrightEdge reported that 79 percent of keywords overall and 47 percent of the top 20 SERPs are different on a mobile device. This is a concerted effort by Google to show content that is not only relevant on the device... [...]

MOZ has published the Whiteboard Friday video featuring Britney Muller on ‘How to Target Featured Snippet Opportunities’. The MOZ team says, “Once you’ve identified where the opportunity to nab a featured snippet lies, how do you go about targeting it? Part One of our “Featured Snippet Opportunities” series focused on how to discover places where you may be able to win a snippet, but today we’re focusing on how to actually make changes that’ll help you do that. Give a warm, Mozzy welcome to Britney as she shares pro tips and examples of how... [...]

HubSpot has published ‘An Introduction to Black Hat SEO’, a technique used by SEOs that manipulates search engine guidelines to gain higher rankings. Padraig O’Connor says, “This article will explain what black hat SEO techniques involve so you can make sure to avoid them when devising your organic search strategy. Black Hat Techniques in SEO Keyword Stuffing Keyword stuffing refers to the practice of filling your content with irrelevant keywords in an attempt to manipulate where the page ranks on search results pages. Adding multiple variations of keywords where they add... [...]

According to WordStream, a no follow link is a link that does not count as a point in the page’s favor. Such links do not boost PageRank, and do not help a page’s placement in the SERPs. Most webmasters go for nofollow links when they do not want the search engines to consider certain web pages. Search Engine Journal columnist Jenny Halasz has shared a useful article to guide webmasters on when to use nofollow links and when not to use them. On importance of nofollow links, Halasz says, “Nofollow links do not pass PageRank. Therefore, using a nofollow link means that link won’t pass... [...]

HubSpot columnist Kipp Bodner has shared a list of useful SEO blogs and websites that marketers should be following. Bodner says, “Here’s our reading list of the best SEO blogs on the internet today to help you become a better marketer. 1. The Moz Blog Moz has become the gold standard for SEO solutions and how-to articles. The Moz Blog’s team of contributors offers an article per day to help expand your knowledge of search marketing. 2. Neil Patel Neil Patel and his team of talented marketers break marketing news from every end of the spectrum — SEO being one of them.... [...]

Doing the SEO right and projecting it in a precise manner are equally important. MOZ columnist Meghan Pahinui has shared a detailed guide on how to create engaging and relevant SEO reports that show your results right. Pahinui says, “e’ll talk about what information you should include in your SEO reports and show you what modules you can add to your Custom Report in Moz Pro to illustrate that data. 1. Determine your objective What’s the current SEO goal and how does it align with your client’s business objectives? The first step in any endeavor is determining what you’re setting... [...]