MOZ team  says, “Keyword Research is a very different field than it was just five years ago, and if we don’t keep up with the times we might end up doing more harm than good. From the research itself to the selection and targeting process, in today’s Whiteboard Friday Rand explains what has changed and what we all need to do to conduct effective keyword research today“. Why We Can’t Do Keyword Research Like It’s 2010 MOZ Blog  [...]

Trevor Klein says, “This week, we’ve got the fourth (and second-to-last) installment of our short (< 2-minute) video tutorials that help you all get the most out of Moz’s tools. They’re each designed to solve a use case that we regularly hear about from Moz community members. Here’s a quick recap of the previous round-ups in case you missed them: Week 1: Reclaim links using Open Site Explorer, build links using Fresh Web Explorer, and find the best time to tweet using Followerwonk. Week 2: Analyze SERPs using new MozBar features, boost your rankings through on-page... [...]

James Gurd says, “In this blog I explain 10 recommendations for your local SEO program, based on research and my own experience of planning and implementing local SEO strategies for B2B and B2C retailers. Search engines have been working hard on fine-tuning their algorithms to provide high quality search results based on location. Google is the best covered in the industry, with its Pigeon update launching in July 2014 and rolling out to UK, Canada and Australia in December. Use the links if you want to learn more about the update. It’s one thing to know that local search is important... [...]

Eric Enge says, “One of the classic problems in SEO is that while complex navigation schemes may be useful to users, they create problems for search engines. Many publishers rely on tags such as rel=canonical, or the parameters settings in Webmaster Tools to try and solve these types of issues. However, each of the potential solutions has limitations. In today’s post, I am going to outline how you can use JavaScript solutions to more completely eliminate the problem altogether. Note that I am not going to provide code examples in this post, but I am going to outline how it works on... [...]

Just deValk says, “Both WordPress SEO Premium and the free version of WordPress SEO have been updated to version 2.2. This new release brings quite a few changes and some nice new additions. We’ll explain the changes in this post. Security fixes This release contains a fix for a potential XSS issue in the admin, specifically the snippet preview. It was caused by issues in our JS, which is why also did another overhaul of our admin JS. The XSS issue required you to be logged in, so the risk level was relatively low”. WordPress SEO 2.2 Yoast Blog  [...]

Marie Haynes says, “Link auditing is the part of my job that I love the most. I have audited a LOT of links over the last few years. While there are some programs out there that can be quite helpful to the avid link auditor, I still prefer to create a spreadsheet of my links in Excel and then to audit those links one-by-one from within Google Spreadsheets. Over the years I have learned a few tricks and formulas that have helped me in this process. In this article, I will share several of these with you. Please know that while I am quite comfortable being labelled a link auditing expert, I... [...]

MOZ team says, “It was once commonplace for developers to code relative URLs into a site. There are a number of reasons why that might not be the best idea for SEO, and in today’s Whiteboard Friday, Ruth Burr Reedy is here to tell you all about why“. Should I Use Relative or Absolute URLs? – Whiteboard Friday MOZ Blog  [...]

Trevor Klein says, “Welcome to the third installment of our short (< 2-minute) video tutorials that help you all get the most out of Moz’s tools. Each tutorial is designed to solve a use case that we regularly hear about from Moz community members—a need or problem for which you all could use a solution. If you missed the previous roundups, you can find ’em here: Week 1: Reclaim links using Open Site Explorer, build links using Fresh Web Explorer, and find the best time to tweet using Followerwonk. Week 2: Analyze SERPs using new MozBar features, boost your rankings through... [...]

Ben Potter says, “I’ve been working in digital for more years than I care to mention, witnessing a huge amount of change in that time, especially where SEO is concerned.  Clearly SEO is no longer the ‘stand-alone’ technically-led discipline that it once was back in the day. There remains a technical aspect to it of course, but the role of great content, PR and social media is significant in contemporary SEO. As such, expertise across a multitude of disciplines and skill sets is necessary (and the reason why three years ago I claimed that it was unrealistic for a freelancer to be able... [...]

Paddy Moogan says, “Content is an important part of any digital marketing strategy. Whether it be content for links, conversion, education, search or any number of things. In this post I want to focus on one area—content that drives awareness of your brand. One tangible way to measure awareness is by looking at new visitors that a piece of content attracts which is pretty easy (although not always perfect) using something like Google Analytics. There are other measures that can influence new visitors that I’m going to talk about as well: Social shares Links Both of these can send... [...]