Nikhil Jain says, “With the constant changes in the SEO industry and more frequent Google updates, it is extremely important for webmasters to follow the latest changes and adapt their websites according to them. We have all heard it countless times and still I will repeat it – adapt or die. It is not a secret that since all these updates, your on-page optimization is more important than it ever was. Before even starting an offsite optimization campaign, you should make sure your website is fully prepared for it. As we move into 2015, let us have a look at 15 of most important on-page SEO... [...]

Rand Fishkin says, “There are some basic questions about SEO that come up really frequently, and it’s often easy to assume an answer that isn’t exactly right. In today’s Whiteboard Friday, Rand tackles three of them: Should I put subsections of my site on subdomains or in subfolders? Should I use a rel canonical or a 301 redirect to move content on a separate site over to my main domain? If I have multiple websites all linking back to my main site, does that help or hurt my SEO?”. Subdomains vs. Subfolders, Rel Canonical vs. 301, and How to Structure Links for... [...]

Audrey & Drew say, “Back in 2013, Seer began testing the use of content distribution networks to help promote assets and valuable content across the web. Our goal was to test a variety of distribution networks to determine the best ways to pay for promotion on client content and assets. Overall, we wanted to test the impact paid content promotion had on assets that we had previously launched and to measure the impact of this traffic on the high-level goals of each client. For those of you unfamiliar with this form of content marketing, content distribution networks are quickly becoming... [...]

David Mihm says, “As we approach Moz Local’s first birthday—just over six weeks away—I’m excited to share with you our second major feature release since launch! For those of you who are already managing your local search listings through Moz Local, this feature is available as of today for all accounts. For those of you who aren’t yet customers, we hope this release provides a few more reasons to sign up (if you’re curious to see what it looks like, you can check your local listing for free)”. Enhanced Reporting Now Available in Moz Local MOZ Blog  [...]

Ronell Smith says, “”Man, I’m sorry. You guys weren’t ready to adopt the brands as publisher mindset. I suspected you’d never be ready to do it successfully. I knew it; I could sense you knew it. I wish I’d spoken up when I saw the intra-departmental debates waging. That’s on me. My bad.” Those were my words to the executive of a midsize lifestyle brand I worked with in 2014. It took me months to get up the nerve to reach out and make it right, even though I’d done nothing wrong. He seemed to understand. But he did have a question that stopped... [...]

Cyrus Shepard says, “Several months ago, Google announced a new sitelinks search box. Almost immediately, the sitelinks search box markup became one of the fastest growing Schema implementations on the web. According to the folks at SimilarTech (part of the SimilarWeb family) the SearchAction markup now dominates all other Schema types on the top 1 million sites that they monitor”. Google’s Sitelinks Search Box: What You Need to Know MOZ Blog  [...]

Sam Lloys says, “If you have kept up with Google’s updates over the last few years, you may have the impression that links are no longer as important as they once were. You can now find opinions on various blogs and online forums stating that links no longer matter or even that SEO marketing is dead. Such beliefs, however, are mistaken. It’s important to understand the truth about links, as your website’s ranking can suffer if you fall victim to one of the myths floating around the web. Then you’ll be able to formulate an effective backlink strategy. Google and the Recent History... [...]

Jerod Morris says, “At this point, it’s common knowledge. But it’s so essential to your online success that it bears repeating one more time. You need a seriously fast website. And you know why: The likelihood of losing a visitor due to impatience or frustration increases with each extra millisecond of load time, and fewer happier visitors means fewer leads and fewer sales. The math is simple. The stakes are high. And this week only, we’re removing the biggest pain point of switching hosting providers: we’re giving you a free migration“. Dramatically Improve Your Site’s Speed,... [...]

Samuel Scott says, “We all know content is king, but if your content marketing plan consists of blindly publishing daily blog posts on your website or submitting countless bylined articles (i.e., guest posts) to random outlets, your king will turn into the court jester. Marketing must have a sound strategy behind it to be successful. To help the Moz community maximize the return on investment of their content, I want to share a strategy I used in my prior position as a senior director at a global agency, and continue to use as a digital marketing and communications consultant”. How... [...]

Gina Broom says, “Whether you’ve decided you’d like to have a crack at writing your own blog posts, or you want to optimize your current writing process, this is sure to give you a boost. I’ve spent a while now trying to find faster ways to do it without sacrificing quality. One particular Bill Gates quote always stuck with me, even before I got into the business world. He said, “I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.” At first I thought, surely a”. The Productivity-Optimized 5-Step Blog Writing Process Mark... [...]