To make the most of your content, you need to adhere to the guidelines of the search engines. By keeping an eye on the ongoing algorithm changes, you can do it efficiently. Search Engine Journal’s Matt Southern has published an article highlighting John Mueller’s advice on SEO best practices for news sites & short articles. She says, “Google’s Panda algorithm update is designed around reducing the prevalence of thin content with little or no added value. What should Hegland do about the short articles on her news site? Should she noindex them so Google doesn’t see the... [...]

Local SEO is the process of attempting to improve rankings of a website for queries that have local intent in both Google My Business and regular organic results. SEMrush contributor Blake Denman has published a 7-step guide to performing local SEO keyword research in 2021. He says, “Before I begin to cover how local keyword research works and how to do it properly, I want to clarify: when we talk about keyword research; we are talking about topic research. We are not pigeonholing ourselves by focusing on single keywords for a single page. We are exploring an entire topic. Here’s what... [...]

Digital Marketing Depot has published a new report called ‘How To Optimize SEO With UGC’. Download this report to learn how to collect more user-generated content, and how to use it to improve your organic and paid search results. The DMD team says, “Learn why User-Generated Content (UGC) is one of the most effective ways to create a highly successful, long-term SEO and conversion strategy. This report from Shopper Approved will show you how to collect more UGC and use it to dramatically improve your organic and paid search results, including increasing your page rankings and... [...]

SEO remains at the core of online business growth. It helps you to extend your online reach and acquire new customers. Wellspring Digital’s Jon-Mikel Bailey has shared predictions by nine SEO experts on 2020’s impact and SEO priorities for 2021. He says, “These SEOs gave me quite a bit of information to work with, so I will be doing this in segments as a three-part series. Next up we have the three-letter name power trio of Jim Hedger, Doc Sheldon, and Omi Sido. The COVID-19 Pandemic’s Impact on SEO The first question I asked these three was “In what significant ways has the global... [...]

MOZ has published a new episode of Whiteboard Friday titled ‘Impactful SEO Audits for B2B’ featuring Carly Schoonhoven. The MOZ team says, “A comprehensive audit of your B2B website can mean the difference between winning new clients and losing them to the competition. In this brand new episode of Whiteboard Friday, guest host Carly Schoonhoven walks you through four areas that can take your audits to the next level”. Impactful SEO Audits for B2B MOZ  [...]

SERP features are all the little widgets of information Google (or Bing) can put into the search results. These features help improve usability and experience for the searcher. There is a wide range of different types of SERP features, which we’ll cover in detail below, starting with the basics. KO Marketing’s Kristen M. Vaughn has published a new guide called ‘Understanding Google SERP Features in 2021’. He says, “So many searches bring back SERP features, in fact, that more than 50% of all searches are now zero-click, and that’s been true since 2019. What is a “Zero-Click... [...]

SEO depends on many elements. One of them is a content brief which is a set of instructions to guide a writer on how to draft a piece of content. Kameron Jenkins has shared a comprehensive article on writing a content brief. She says, “An SEO-focused content brief is one among many types of content briefs. It’s unique in that the goal is to instruct the writer on creating content to target a specific search query for the purpose of earning traffic from the organic search channel. What to include in your content brief Now that we understand SEO-focused content briefs in theory, let’s get... [...]

SEMrush has published a new SEO guide called ‘SEO Stop Words Guide for 2021’. Read this guide to learn: What Are SEO Stop Words? Does Google Ignore Stop Words? Using Stop Words in Your Content SEO Stop Words are Important for User Experience A Comprehensive A-Z List of 175+ SEO Stop Words Connor Lahey says, “There are certain words that search engines may ignore, both in search queries and search results. Words like the, in, or a. These are known as SEO stop words and they are typically articles, prepositions, conjunctions, or pronouns. They don’t change the meaning... [...]

A well-designed website structure helps you to keep your site organized and webpages interlinked. A logical site structure helps visitors and search engines easily find and navigate content. Ahrefs contributor Michal Pecánek has a five-step guide to creating your SEO foundation for better search engine marketing. He says, “We all know how intertwined marketing activities across channels are. It’s no different with website structure; it is as much an SEO as a UX thing. User experience (UX) Imagine that you’re looking to buy a cast-iron skillet. You head to a cookware website, click... [...]

Leverable founder Emory Rowland has published ‘A Concise Guide to Title Tags for SEO’. He says, “The title tag has its own special place in the hierarchy of HTML elements and acts like metadata—in layman’s terms, data providing information about other data (a web page). The element can’t be found on the page itself, but—like a silent éminence grise pulling the strings behind the scenes—its presence is ubiquitous while its impact may make or break your SEO efforts. And while with other SEO technicalities, you want to walk a fine line between search optimization and... [...]