Search Engine Journal is hosting a webinar ‘Optimize Your SEO Resource Stack: Get What You Need, Get Rid of What You Don’t’ on Wednesday, December 16 at 2.00 pm ET. The SEJ team says, “Looking to build the right set of SEO resources for your company? Register now for the next sponsored Search Engine Journal webinar. Jimmy Page and Wes Flippo of Inseev Interactive will share the clearest framework for establishing your ideal SEO resource stack. In this presentation, you will learn: How to identify what you really need from your SEO team. The 5-7 core skillsets needed to execute... [...]

Keywords play an important role in search engine optimization. Many times, we misspell the words in the content which may affect the SEO process negatively. Search Engine Journal contributor Ryan Jones has highlighted the impact of misspelled keywords on SEO performance. He says, “There used to be a time where we could gain some traffic by capitalizing on common misspellings. I’m sure you can still see some old SEO articles about this showing up in Google, and I’m sure you can even find some SEO pros recommending it – but that’s no longer the case. These days, Google and Microsoft... [...]

Searchmetrics has published a new episode of the Voices of Search podcast episode titled ‘Correlation Between Authoritative Links and Ranking’ featuring Jordan Koene and Benjamin Shapiro. Episode Overview: Join host Ben as he continues SEO Planning Week with Searchmetrics’ Strategist and Advisor Jordan Koene as they discuss the next step in planning after goal alignment – Defining your yearly initiatives. Initiatives are the body of work you’re creating for the quarter and year overall, and the goals you aim to accomplish with them. To ensure the success of your initiatives it’s best... [...]

Searchmetrics has published a new episode of the Voices of Search podcast episode titled ‘SEO Planning: Aligning to Corporate Goals’ featuring Jordan Koene and Benjamin Shapiro. Episode Overview: Join host Ben as he kicks off SEO Planning Week with Searchmetrics’ Strategist and Advisor Jordan Koene as they discuss the first planning step – Company goal alignment. Together they discuss the best processes to follow that will ensure companies enter 2021 on the right foot. Aligning with company goals involves taking a step out of the day-to-day processes of SEO to determine how to drive traffic... [...]

SEMrush has published ‘Beginner’s Guide to Meta Tags for SEO’. This guide is intended to help marketers improve their SEO performance by discovering and integrating meta tags for SEO performance improvement. Connor Lahey says, “If you’re new to SEO and learning how to add it to your digital marketing strategy, a great place to start is learning more about meta tags. In this guide, we’ll walk you through the basics and best practices of using meta tags to optimize your webpages. You’ll also learn how simple techniques can help search engines recognize your webpages and... [...]

XML sitemaps enable webmasters to tell search engines like Google and Bing about the pages of their websites. By creating sitemaps, you can continue to improve you traffic from search engines. Bruce Clay has published a comprehensive article on XML sitemaps how to create your own. He says, “For SEO purposes, you must build an XML sitemap and keep it up to date to help ensure that search engines index and crawl all the important pages on your site. While some view an XML sitemap as a “nice to have,” it’s actually an SEO best practice for every site to have at least one — even though Google... [...]

Searchmetrics has published a new episode of ‘The Voices of Search’ podcast titled’Optimizing for Holiday SEO Success’ featuring Tyson Stockton and Benjamin Shapiro. The Searchmetrics team says, “Join host Ben as he concludes Holiday Triage Week with Searchmetrics’ VP of Services Tyson Stockton discussing the final step of a successful holiday strategy – Optimizations. Together they discuss the optimizations you need to watch, tweak and adjust to ensure your strategy stays winning. Performing regular website crawls is critical in your holiday optimization efforts.... [...]

SEO is one of the most important elements when it comes to growing your business online. With a well-planned SEO strategy, you can enhance your online reach to acquire new customers. SEMrush contributor James Brockbank has shared a seven-step guide to help you create a strong B2B SEO strategy. He says, “In this guide, we’re going to break down the essential parts of a complete B2B SEO strategy and look at the key differences with B2C SEO. Specifically, we’ll look at: What Is B2B SEO? The Differences Between B2C and B2B SEO B2B SEO Success Stories A 7-Step B2B SEO Strategy What... [...]

While launching a new website, you need to be considerate about some of the most important elements that can help it to grow. It is SEO. SEMrush contributor Erika Varagouli has shared seven SEO tips to grow your new website. She says, “According to our State of Content Marketing Report, attracting more traffic is a priority goal among marketers, with some 71% hoping to draw more consumers to their websites. Done right, SEO can lower customer acquisition costs, making it an appealing avenue for companies looking to grow without breaking the bank. This is invaluable for startups: You don’t... [...]

MOZ has published a new episode of Whiteboard Friday video ‘5 SEO Tactics to Maximize Internal Links’ featuring Cyrus Shepard. The MOZ team says, “Are you using internal links to their full potential? Probably not. Luckily, Cyrus is here with five tips to help you boost your internal linking strategy — and your site performance — in this brand new Whiteboard Friday. Resources for further reading: • Should SEOs Care About Internal Links? • Internal Linking Best Practices“. 5 SEO Tactics to Maximize Internal Links MOZ  [...]