The Content Marketing Institute team is hosting a webinar on ‘The Content Marketing Magic Bullet to Maximizing Email Deliverability & Impact’ on Wednesday, July 24, 2019 at 2.00 pm EDT. The CMI team says, “The future of email and brand extension lies in an initiative called BIMI (Brand Indicators for Message Identification) and sits on a solid foundation for how your email is accepted or rejected (authenticated) by other email standards. Join this webinar to equip yourself with the tools and know-how to improve deliverability, impressions, and open rates all while giving your organization... [...]

Digital Marketing Depot is hosting a webinar on ‘B2B site search best practices: giving customers what they need, when they want it’ on Thursday, July 25, 2019 at 1.00 pm EDT. The DMD team says, “Join us to learn how Acuity Brands — the largest manufacturer of lighting and lighting control systems in North America — completely rebuilt its search-led website in just five months. Andrew Crowder, VP of Enterprise Architecture – Web, will share his team’s strategy for executing on a critical imperative, with tips on planning, lessons learned, and what’s next for search. Attend this... [...]

The eMarketer team is hosting a webinar on ‘The State of Customer Experience Management in B2B’ on Tuesday, July 9, 2019 at 1.00 pm ET. The eMarketer team says, “eMarketer is pleased to moderate a Tech-Talk Webinar presentation featuring Medallia’s Andrea Everett, head of research, and Rachel Terlau, senior manager of professional services, revealing insights from new research.  Join this webinar to learn: How to connect with more customers, and at key moments How to establish policies and procedures for effective action on feedback What core capabilities you... [...]

The Incite Group is hosting a webinar on ‘Engage Your Customer With Data-Driven Authentic Marketing’ on Thursday, July 18, 2019 at 2.00 pm ET. Attend this webinar to learn some useful ways to improve your email marketing performance. The Incite team says, “Your audience is growing increasingly immune to your marketing, they crave authenticity. As marketers its vital that we leverage the wealth of data available to create campaigns that engage on a personal level at moments that matter. Cut through the noise with tailored messaging – Leverage customer insights to identify opportune... [...]

The Hanapin Marketing team is hosting a webinar on ‘Investing in Brand Campaigns? Post-Click Experience is Key’ on Thursday, June 27, 2019 at 1.00 pm EST. This webinar will be conducted by Stephanie White will team up with Instapage’s Ginny Tonkin . The Social Media Today team says, “The question is: are branded campaigns worth your time and budget? In order to have a successful branded campaign, it’s important to think about every step in the user journey: pre-click and post-click. Where are you driving your brand traffic? What is their first impression when they land on your site?... [...]

The Retail Dive team is hosting a webinar on ‘Leveraging Technology to Win Over Customers in the Digital Age’ on Wednesday, June 26, 2019 at 2.00 pm ET. Participate in this webinar to learn how you can use technology to acquire more customers. The Retail Dive team says, “Digital Transformation creates opportunities to innovate store formats and offerings to match how customers want to shop. This requires the right technology platform to understand what constitutes a great shopping experience and how to deliver one that meets or exceeds consumer expectations, according to the latest survey... [...]

The Content Marketing Institute team is hosting a webinar on ‘Marketing Automation + Content = Leads Sales Can’t Live Without’ on Wednesday, June 26, 2019 at 2.00 pm EDT. Attend this webinar to learn how to improve your sales with targeted and focused content. You will also learn: How marketing can better enable sales via strategic content creation and planning Why conversion isn’t always the best goal of your email marketing campaigns How to build predictive behavioral maps within your marketing automation campaigns to deliver more qualified leads to your sales teams. Marketing Automation... [...]

Digital Marketing Depot is hosting a webinar on ‘From Customer Review to Customer Insight: Best Practices in AI and Sentiment Analysis’ on Thursday, July 18, 2019 at 1.00 pm EDT. Attend this webinar to learn how to use customer ratings to improve your marketing. The DMD team says, “Join our data science and review management experts as they show you how to identify and use customer sentiment at scale to make improvements to both the in-store and online experience. You’ll hear the latest trends in artificial intelligence (AI) and how sentiment analysis tools can help you respond to... [...]

The Retail Dive team is hosting a webinar on ‘How User-Generated Content Impacts the Consumer Journey Before, During and After Purchase’ on Tuesday, July 23, 2019. Attend this webinar to understand how consumers connect with brands and improve your business performance. The Retail Dive team says, “In our new webinar, we dive into the findings and discuss how UGC impacts the consumer journey before, during and after purchase. You’ll learn: Key findings from this year’s Shopper Experience Index Where to allocate resources to better meet and exceed customer expectations Examples... [...]

The Retail Dive team is hosting a webinar on ‘Leveraging Technology to Win Over Customers in the Digital Age’ on Wednesday, June 26, 2019 at 2.00 pm ET. Participate in this webinar to learn how you can use technology to acquire more customers. The Retail Dive team says, “Digital Transformation creates opportunities to innovate store formats and offerings to match how customers want to shop. This requires the right technology platform to understand what constitutes a great shopping experience and how to deliver one that meets or exceeds consumer expectations, according to the latest survey... [...]