SEO writing combines strategic keyword use and quality content to improve a page’s search engine ranking, making it easier for audiences to find. It focuses on balancing readability with optimization techniques, ensuring content is both engaging and search-friendly. HubSpot contributor Courtney Feairheller has published an article featuring 13 tips on writing blog posts that rank on Google. She says, “Without SEO, your content is less likely to rank highly on search engines. Ranking lower may hinder your ability to attract and engage with your target audience. It may also make your... [...]
Archive for the 'SEO Tips' Category
This is a reminder for the CMI webinar to be held on December 18, 2024. Web growth strategies are essential for expanding online presence, attracting more traffic, and increasing user engagement. They help businesses adapt to evolving digital trends, ensuring sustained growth and competitive advantage. Content Marketing Institute is hosting a webinar ‘SEO Glow-Up: Web Growth Tactics to Start and Stop in 2025’ on Wednesday, December 18, 2024, at 2.00 pm ET. The CMI team says, “Now is the perfect time to evaluate your approach to web growth, SEO, and the broadening search experience... [...]
Links play a crucial role in organic search results by serving as a signal of authority and trust to search engines. High-quality backlinks from reputable sites can improve rankings, while poor-quality links may negatively impact performance. MOZ has published the latest Whiteboard Friday video How Links Impact Organic Results and Local Packs’ featuring Joy Hawkins. She says, “Hello, Moz fans. My name is Joy Hawkins, and today, I’m going to be talking about the world of link building as it pertains to local SEO. Now, in local SEO, we get... [...]
With Google’s continuous updates and expansions of their generative AI SERP features, you might be wondering how this impacts your business and how to adapt your SEO strategy to thrive in this evolving landscape. Search Engine Journal is hosting a webinar ‘AI-Organized SERPs & Overviews: How To Win Visibility In The New Landscape Of SEO’ on Wednesday, January 15, 2025, at 2.00 pm ET. The SEJ team says, “Join us for a session focused on AI Overviews and AI-organized SERPs, where we’ll be breaking down the newest developments. We’ll show you the biggest... [...]
In 2025, SEO will be shaped by AI advancements, focusing on personalized, context-driven search experiences. With voice search and visual search gaining popularity, optimizing for diverse content formats and user intent will be critical for effective digital visibility. Search Engine Journal is hosting a webinar ‘SEO In 2025: Your Top Key Trends, Priorities, And Challenges’ on Monday, December 16, 2024, at 2.00 pm ET. The SEJ team says, “Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight... [...]
MOZ has published an article featuring 17 tips for better SEO. The article is based on Lili Ray’s webinar ‘How To Prepare for the Future of SEO’. The MOZ team says, “2024 has been a whirlwind year for the SEO industry, with sweeping algorithm changes, fierce SERP competition, and even an antitrust trial keeping everyone on their toes. For many SEOs, this year’s shake-ups have raised questions about how to move forward. If you’ve been grappling with the impacts of the Helpful Content Update (HCU), the rise of UGC platforms like Reddit, or Google’s latest algorithm changes,... [...]
Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Handling Dupes – Same Same or Different?’. The podcast features Allan Scott, John Mueller and Martin Splitt. The GSC team says, “In this episode of Search Off the Record, John and Martin talk to Allan Scott from the Google Search team that handles duplicate content. They explore how Google Search deals with duplicated content, clustering, and canonicalization.” [...]
Business SEO tools are essential for optimizing website performance, tracking analytics, and improving search engine rankings. They help companies stay competitive by identifying opportunities, analyzing trends, and enhancing online visibility to attract and retain customers. Ahrefs contributor Despina Gavoyannis has published an article featuring seven free and beginner-friendly small business SEO tools. She says, “SEO often sounds more complicated than it really is. As a small business owner, you can get started for free with a handful of the best tools in the industry. These small business... [...]
SEO continues to grow as a critical tool for driving organic traffic and enhancing online visibility in a competitive digital landscape. Its importance lies in connecting businesses with their target audience, boosting credibility, and supporting long-term growth strategies. HubSpot contributor Erica Santiago has published an article featuring five SEO tips from HubSpot’s Senior Director of Global Growth. She says, “If you‘re unsure how to change your approach to keep up with the ride of SEO marketing, I’ve got you covered with five tips from Aja Frost on navigating the future of... [...]
The latest The SERP’s Up SEO podcast episode is titled ‘How to do SEO & marketing for sub-brands’. The Wix team says, “How do you balance multiple sub-brands while ensuring your parent brand stays at the top of the SEO leaderboard? When do you actually create a sub-brand? Hint—it comes from the people, not the C-level! You have to be thoughtful when deciding whether to create a sub-brand and when to extend the parent brand. Wix’s Mordy Oberstein and Crystal Carter are joined by Claudio Cabrera from The Athletic to dissect the art of managing... [...]