Laura Forer says, “We’ve written about trends in SEO and Google’s search algorithm updates, and today’s infographic continues our SEO theme by focusing on the technical aspects of the practice, thanks to an infographic released by Ice Cube Marketing. The architecture of your website is key in helping Google crawl your site easily, and the infographic outlines the structure your website should follow. The infographic also explains tools that are available to help your SEO efforts, such as Google Webmaster Tools, PageSpeed insights, and Screaming Frog. And it lays out clear... [...]

Dominic Woodman says, “Imagine you work for an e-commerce company. Wouldn’t it be useful to know the total organic sessions and conversions to all of your products? Every week? If you have access to some analytics for an e-commerce company, try and generate that report now. Give it 5 minutes. … Done? Or did that quick question turn out to be deceptively complicated? Did you fall into a rabbit hole of scraping and estimations? Not being able to easily answer that question — and others like it — is costing you thousands every year”. Structuring URLs for Easy Data Gathering... [...]

MOZ team says, “You’ve probably heard of agile processes in regards to software development. But did you know those same key values can have a huge impact if applied to marketing, as well? Being adaptive, collaborative, and iterative are necessary skills when we live in a world where Google can pull the rug out from under us at a moment’s notice. In today’s Whiteboard Friday, we welcome guest host Jim Ewel, founder of AgileMarketing.net, as he describes what’s important in the agile marketing process and why incorporating it into your own work is beneficial”. The... [...]

Sonia Simone says, “We’ve been telling you there’s no great secret to search optimization, but that’s kind of a lie, isn’t it? There is one not-so-secret ingredient that makes SEO work. It also makes social sharing work. Referrals, too. I won’t be mysterious about it — it’s links. Links make the web go around. They’re why it’s called a web in the first place. When good websites link to you, those links are votes of confidence. Get enough votes and you win. The hard part? Getting enough of the right links, from the right people. To do that, you need two things: Great stuff... [...]

Felicia Crawford says, “Howdy, readers! We’re back with our last round of videos for this go of the Daily SEO Fix series. To recap, here are the other topics we’ve covered previously: Your Daily SEO Fix: The Keyword Research Edition Your Daily SEO Fix: Link Building & Ranking Zero Today we’ll be delving into more keyword and concept research, quick wins for on-page optimization, and a neat way to stay abreast of duplicates and inaccuracies in your local listings. We use Moz Pro, the MozBar, and Moz Local in this week’s fixes”. Your Daily SEO Fix: Keywords,... [...]

James Perrott says, “There have been some great SEO ranking factor studies over the last year, but I thought it would be a good time to wade in with another opinion (that’s right, an opinion – not fact). To keep this as succinct as possible, I am going to look at the following areas for five different business sectors. Domain Trust – defined by Majestic Number of referring domains HTTPS vs HTTP Mobile-friendly score Internal links prioritisation Canonical tags Keyword in meta title, h1 and h2 tags Length of on-page content for ranking pages Brand + product term to define relevance... [...]

Britney Muller says, “I understand why content marketers may avoid SEO: it seems complicated and time-consuming. But I’ve got good news. Today, you’ll learn why content marketers like you are well-positioned to use SEO tactics — possibly even more so than *cough* an SEO like me. Keyword research doesn’t have to be a marathon. A brisk, 30-minute walk can provide incredibly useful insights. Even though keyword research benefits may not be obvious, the work you perform will help connect you to a wider audience on a deeper level. Discovering how many people (a month) search for something,... [...]

Shannon Matthews says, “For many businesses and marketers, writing and publishing content on their own website—and guest articles and posts on others—is at the top of their priority lists. A major goal of producing great content is getting on the first page of Google search results. Unfortunately, with millions of search queries per minute, it’s not that easy. And Google is constantly changing its algorithms, which means you have to work harder to get noticed by the right people at the right time. Fortunately, search engine optimization (SEO) can help. Here are a few stats to keep... [...]

Adam Dorfman says, “A year ago, I wrote in Search Engine Land about how Google is making entities smarter. Since that time, entities have become more important to Google — which means they are more important to businesses that want to be found on Google. It’s time for brands to get better acquainted with entities and why they matter. What are entities, and how have they shaped Google search? An entity, as defined by Google in a recent patent, is: [a] thing or concept that is singular, unique, well-defined and distinguishable. For example, an entity may be a person, place, item, idea,... [...]

Julia McCoy says, “Once upon a time, search engines were robotic, mechanical, and mathematical. However, Google’s algorithm standards have since become much more focused on what those searching for information really want. As such, user intent is the key to creating the content that enhances the relevance of your pages and improves your SEO.  Neil Patel describes “user intent” as the goal someone has in mind when typing a query into Google. In some cases, the intent is to purchase something. For others, it’s to find information or make a connection with a company or an individual”. Why... [...]