Ginny Marvin says, “A new Google AdWords ad extension has been spotted in the wild. Moz’s Dr. Pete notice a new promotion extension being tested in a text ad. First are Consumer Ratings Annotations, next up is the new Promo Extension that’s being tested, followed by Sitelink Extensions, and finally, a Location Extension. The promotion extension (official name TBA) features an offer followed by some descriptive copy (Here Williams-Sonoma is using a promo code, but I’m guessing a code does not always have to be included). Merchant Promotions that feature the same tag icon shown in... [...]

MOZ team says, “If you’re not using your paid media in more creative ways than simply targeting customers at the buying stage, you’ve got a world of opportunity awaiting you. In today’s Whiteboard Friday, we’re delighted to have guest presenter Samantha Noble divulge 10 strategies for using your paid media to get your customers talking about you more and recommending you often”. Using Paid Media to Drive Loyalty & Advocacy – Whiteboard Friday MOZ  [...]

Barry Schwartz says, “Google has added the ability to filter between AMP pages that show up in the rich cards section, i.e., the top news carousel, versus AMP pages that show up in the core mobile search results. You can access this report filter within the Google Search Console, under the Search Analytics report section where it shows the search appearance filter. Google wrote on Google+, “to make it easier to differentiate between how your AMPs are being shown, you can now filter between AMP article rich results & normal search results shown as AMP”. Google AMP reporting in... [...]

Trond Lyngbo says, “Folks walk up to me at conferences or email me for advice on SEO all the time, and a question they often ask is, “What is the role of SEO in content marketing?” My answer is always the same: SEO should be viewed as reinforcement to your content team. More often than not, this is followed by another question: “How should SEO and content marketing teams work together to achieve success?” Let’s explore this in more detail. In the SEO universe we live in today, getting this synergy right can mean the difference between exponential business success and miserable... [...]

Dudley Carr says, “Today we’re excited to share our latest updates to Moz Local. Moz Local is unique in that it serves a large number of small business, enterprise, and agency customers. Today’s release has something for all of our customers, and we believe it’s an important step to providing the best value to everyone, independent of their size and shape. What are we announcing today? We’re announcing an exciting set of new functionality and integrations for local marketers to help them be more productive and more effective, and a collection of new product packages. All of this... [...]

Aleyda Solis says, “With the most important season for online retailers coming, it’s critical to make sure that your online store is optimized so you’re ready to make the most out of it. Last year, online shoppers spent $4.45 billion on Black Friday and Thanksgiving Day alone. And according to Custora’s E-Commerce Pulse, in September of this year, 22 percent of e-commerce orders in the US were driven by organic search traffic (vs. 20 percent coming from email and 19 percent from PPC). Coincidentally, in Econsultancy’s Technology for Ecommerce Report 2015 (based on a survey... [...]

Dave Davies says, “So, you’ve procrastinated until mid-November, and now you’re struggling to figure out how it’s possible to boost your organic search traffic for the holidays. While this is probably the ideal time to be planning for your 2017 holiday SEO strategy, right now I’m going to cover some tips for ranking for 2016. The core criterion of any activity you’ll be undertaking at this point is simple: it needs to focus on the quick-win areas. We’re not going to be talking about any big link-building strategies, as those are not going to pay off quickly enough without a... [...]

Lindsay Kolowich says, “Search engine optimization (SEO) isn’t all about focusing on keywords anymore. Search engines are getting smarter and better at understanding a searcher’s intent and how they can provide them with meaningful content. Over the past few years, marketers have lived through everything from changes in search behavior (like the serious increase in mobile search queries) to search engine algorithm updates (like Google’s rewarding more secure websites). Nowadays, following and adapting to these changes has been a big key to a business’ success. If... [...]

Thomas Vaitulevicius says, “If you’ve been to any SEO conferences over the past few years, you’ve likely heard something along the lines of this: “Links are still really important for organic search rankings. But the way we go about getting those links has changed… it’s now all about content marketing.” The general premise is that great, “rank-worthy” content gets links, which in turn builds up your site’s authority, which subsequently gives a boost to the search rankings of both that specific content piece and the domain as a whole. And following the same... [...]

Alexandra Tachalova says, “SEO and SMM are like pizza and cheese: you can get one without the other, but, believe me, it isn’t worth it. Nowadays SEO cannot be effective without well-executed content curation. And that’s where social media kicks in — it helps you unlock untapped potential. Compared to other marketing channels, social media benefits SEO in unexpected ways. It’s not surprising that SEO and SMM have slowly become closely intertwined activities that all businesses want to take advantage of. But how exactly can SEO and SMM work together? Do social media signals affect... [...]