Khalid Saleh says, “There are few things more important for conversion rate optimization than your landing page copy. If your landing pages are struggling to turn visitors into leads, there’s a very good chance it’s because of your copy. More often than not, marketers are guilty of making several copywriting mistakes, and they don’t even know it. In this post, I’ll show you three copywriting mistakes you are probably making on your landing pages — and how to correct them. 1. Your copy focuses on features, not benefits Features tell your audience what your product is about. Benefits... [...]

MOZ team says, “We’re hearing a lot about voice search lately, and that trend doesn’t seem likely to disappear. But does it have a direct impact on how you should be thinking about your SEO strategy? In today’s Whiteboard Friday, Rand discusses what to expect when it comes to the future of search and what you can do to stay on top”. Does Voice Search and/or Conversational Search Change SEO Tactics or Strategy? MOZ  [...]

Ellen Bartolino says, “Setting up proper SEO for your website is no easy feat — especially when you’re dealing with constantly changing algorithms. However, as search engines continue to evolve, it’s becoming more and more important for marketers to keep their content fresh and properly optimized. While it’s tempting to implement a bunch of quick fixes to get your page ranking in the short term, it’s important that you’re also planning a strategy that will scale in the long term. This requires you to continuously redefine your strategy over time by using sustainable... [...]

JR Oakes says, “Machine learning is quickly becoming an indispensable tool for many large companies. Everyone has, for sure, heard about Google’s AI algorithm beating the World Champion in Go, as well as technologies like RankBrain, but machine learning does not have to be a mystical subject relegated to the domain of math researchers. There are many approachable libraries and technologies that show promise of being very useful to any industry that has data to play with. Machine learning also has the ability to turn traditional website marketing and SEO on its head. Late last year, my colleagues... [...]

Nichole Elizabeth DeMeré says, “Any old picture might be worth a thousand words. But your target niche doesn’t need or want a thousand words. Your ideal audience needs the right words, paired with the right images, to tell a story that uniquely appeals to their deepest desires. Studies show that people understand images faster than words, remember them longer, and if there’s a discrepancy between what we see and what we hear, our brains will choose to believe what they see. Our brains prioritize visual information over any other kind, which makes images the fast-track to connection all... [...]

Lindsay Kolowich says, “Indexing as many pages on your website as possible can be very tempting for marketers who are trying to boost their search engine authority. But, while it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s actually more value in keeping certain pages on your website out of a search engine’s index. New Call-to-action … Say what?! Stay with us, folks. This post will walk you through why you might want to remove certain webpages... [...]

Kaitlin says, “There are lots of myths and misconceptions surrounding the subject of international SEO. I recently gave a Mozinar on this; I’d like to share the basis of that talk in written form here. Let’s first explore why international SEO is so confusing, then dive into some of the most common myths. By the end of this article, you should have a much clearer understanding of how international SEO works and how to apply the proper strategies and tactics to your website. One common trend is the lack of clarity around the subject. Let’s dig into that: Why is international... [...]

Lyndia Jorden says, “Nuclear meltdowns, an earthbound asteroid, perhaps the rise of Donald Trump or Hillary Clinton as president (depending on your political views) — all might lead to the end of the world. Though the demise of local search might not necessarily rank among those aforementioned disaster scenarios, it certainly does take brainpower to remember life before local and imagine how the world would operate today if it vanished. Just the other day, I was gearing up to take a road trip, and my very cautious mother presented me with eight maps covering different areas of Colorado,... [...]

Greg Gifford says, “If you’ve read any of my past articles here, you know that I typically try to share tips to help marketers be more successful with their clients. Instead of sharing a specific optimization tip or some fleeting shiny object, I try to stick more to the business or relationship side of things. This time, I’m sharing the most important tip I can share: the key to success in local SEO. For long-term success with local SEO — to really make sure your clients or your boss are happy in the long term — there is a single important key. It’s not something cliche like “hard... [...]

MOZ team says, “One decision that you’ll have to live with for quite a long time is the domain name you choose for your site. You may have a list of options that you know are available, but what should you keep in mind when you sit down to make the decision? In today’s Whiteboard Friday, Rand covers eight criteria for picking a winner”. How to Choose a Domain Name – Whiteboard Friday MOZ  [...]