Dr. Peter J. Meyers says, “It’s been 3 1/2 years since we launched the MozCast project, and one request I hear a lot is if we can make more than 30 days worth of data available. So, working with Dave Snyder and the team atCopyPress, we’ve put together the highlights of 2014 and 2015 — the confirmed algorithm updates you already know, and the ones you might have missed. The data is mine, but credit for everything else goes to CopyPress (Thanks, Dave!). If you have any questions about specific events or dates, feel free to comment, and I’ll do my best to follow up with any... [...]

Ciaran Murphy says, “Today, we’re talking about June 25th, 2015: the day Google AdWords changed forever to allow Analytics remarketing audiences to be available for advertisers on search. In our video blog, we’ll begin by telling you why this is important and explain some problems it solves. We’ll give you some examples of how you can use RLSAs, along with four benefits of using them. We’ve also included a simple example of how you can create one audience. And we’ll conclude with the sequel to The Day Google AdWords Changed Forever. This video is about 25 minutes... [...]

Quinn Whissen says, “Link building has had a rough year. Thanks in part to Google’s John Mueller’s comments that link building, in general, is a strategy to avoid, a number of SEO practitioners have moved away from the practice. More specifically, they’ve flocked to a more natural form of link building involving the creation, syndication and promotion of thoroughly researched original content; the idea here is to attract orearn links naturally without ever manually building a link on an outside source. I’m a big fan of this approach. It’s safe, natural and can earn you a ton of... [...]

Mackenzie Fogelson says, “In 1989, I was conquering the eighth grade with a pair of Hammer pants, big bangs, and a stockpile of Aqua Net hairspray. During class, notes would be passed so friends could arrange to drink Dr. Pepper, eat Skor Bars, and play Debbie Gibson’s Electric Youth album on a ghetto blaster after school. On a real good day, there’d be a message from the guy I was “going with” on the answering machine when I got home. Luckily for us, since the late 80s, the pace at which technology has evolved is astounding. If I want, I can get fashion advice from people all over... [...]

Tony Adword says, “It’s going to be 2016 soon, and if you still don’t have synergy between SEO and your other marketing channels, you are most likely not going to see solid organic traffic growth. SEO in this day and age cannot live in its own silo anymore because we now know how much it is impacted, both directly and indirectly, by other marketing channels, such as social media, PR, offline marketing, and even email marketing. Some of these signals include brand mentions, citations, search relevancy, usage data, content and links. In the past, SEO was just about Keywords, Links, Crawl... [...]

Ben Davis says, “What does 2016 have in store for SEO? The experts have already summed up 2015, let’s see what the crystal balls reveals for the year ahead. Moving towards the ‘no-search’ future Andrew Girdwood, media innovations director at DigitasLBi Mobile will overtake desktop, where it hasn’t already, in 2016 and that means more voice searches and smart assistants. It’s been said that Google’s ultimate goal is to build the Star Trek computer; something you instruct or converse with as you would another person, or which anticipates your needs as normal person... [...]

Ruth Burr Reedy says, “There’s a lot of talk about branding in the search marketing industry of late, and there’s good reason for that: Taking the time to really understand and define your brand allows you to be much more intentional and focused about the way you market your business online (and off, but this is a digital marketing blog so that’s what we’re talking about today). I recently spoke at the Dallas Fort Worth Search Engine Marketing Association’s annual State of Search conference on how to incorporate brand strategy into your digital strategy (and vice versa), and wanted... [...]

John-Henry Scherck says, “Digital marketing is a pretty introverted industry. This tends to make us a bit hesitant to embrace sales and outbound selling. There’s no beating around the bush: Sales can be difficult, scary, uncomfortable, and awkward — but if you want to grow your client base, it may require getting out of your comfort zone. Sales has a bad rap, especially with digital marketers. Even Moz’s founder frequently expresses how much he dislikes outbound. Let’s make one thing clear first: There’s a difference between spamming a scraped email list with offers for digital... [...]

Jennita says, “It was an unseasonably normal morning here in Seattle when we launched the integration of Followerwonk into the Moz suite of tools, just a little more than three years ago. We were excited to give Pro subscribers MOAR in-depth social data, and since we were full-on fangirls of Followerwonk, it was the perfect fit. We were at a pivotal point at Moz where our focus was to be the one tool to do all things inbound online marketing! Almost immediately, we began receiving questions from folks who were only interested in Followerwonk“. You Can Now Get Followerwonk (On Its Own!)... [...]

Jayson Demers says, “In the world of search engine optimization, there are clear best practices that apply to everyone, and dozens of variables that individual businesses can (and should) set. As an example, all SEO practitioners should be using some form of content marketing as a foundation for their strategy. But not everyone needs to be on Pinterest, and not everyone needs to conduct outreach for link-building. Generally, the more you invest in an SEO campaign, the better results you’re going to get. Along with a greater volume of high-quality content, links, shares and proper... [...]