Maximilian Tatton-Brown says, “Having previous talked about the important responsibility of influencers and journalists in helping PR evolve, this time I want to focus on a quite different (but quickly growing) group. In a sense, I’d describe them as “every other bloody agency type in the universe.” And it starts with a bubble. The marketing sweet spot We live in an age of marketing convergence. Whether you call yourself brand, content, influencer, communications, PR, digital marketing – it’s easier than ever to see the kind of work we should be doing. Great audience identification... [...]

Dr. Amit Pareek and Eric Holmlund have been working on a product for you to sell in one of the hottest niches in the Internet Marketing arena, one that is ripe for additional training. It’s SEO, a subject that always gets lots of interested visitors & buyers whenever there’s new information. Every Webpage, eCommerce store, Blog, Forum, or other site needs the favor of search engines and webmasters are always on the lookout for new authoritative information on SEO. In their SEO PLR Fire Sale , Holmlund and Pareek are offering you 5 PLR video training courses on specific areas in... [...]

Erica McGillivray says, “Missed LocalUp Advanced 2015? Forgot to take notes, or just want to relive the action? You can now  purchase the bundle of 13 videos in order to get all the knowledge our speakers shared about local SEO in. Dive deep and learn how to wrangle content, get reviews, overcome technical mobile challenges, and so much more from top industry leaders. Moz and Local U are offering a super-special $99 deal for everyone—an unbeatable value for anyone looking to level-up their local SEO skills“. Insights into Local SEO: Buy the LocalUp Advanced Video Bundle MOZ Blog  [...]

MOZ team says, “One of the most consistent refrains from the Moz community as we’ve released features over the last two years has been the desire to see Moz Local expand to countries outside the U.S. Today I’m pleased to announce that we’re embarking on our journey to global expansion with support for U.K. business listing searches in our Check Listing tool. Some of you may remember limited U.K. functionality as part of GetListed.org, but as a very small company we couldn’t keep up with the maintenance required to present reliable results. It’s taken us longer... [...]

David Moth says, “Mark Wright won series 10 of The Apprentice by pitching Lord Sugar his plans for building a new digital marketing agency. After the show, he quickly attracted criticism from the digital community for a perceived lack of knowledge and some rather bold claims about revolutionising SEO. There were also a few glaring errors in the process of setting up the company. But what does Mark make of all the controversy and how are things going over at Climb Online? Here is a verbatim write up of our Q&A, with some of the questions kindly provided by our Twitter followers”. Apprentice... [...]

Rainmaker team says, “Ever throw your hands up in frustration when it comes time to look for an image for your latest blog post? Let’s start with the bad news: a terrible stock photo is worse than no photo at all. The good news? There are more free stock photos available now than ever before! But you have to know where to look. And you need to understand a little about image licensing, like the difference between free, royalty-free, and Creative Commons license terms. Or else that photo you use could land you in legal trouble”. Images: How to Find and Choose High-Impact Photos ‘Copyblogger’... [...]

Rand Fishkin says, “Today, I’m very excited to announce that Moz’s Spam Score, an R&D project we’ve worked on for nearly a year, is finally going live. In this post, you can learn more about how we’re calculating spam score, what it means, and how you can potentially use it in your SEO work“. Spam Score: Moz’s New Metric to Measure Penalization Risk MOZ Blog  [...]

Dan Shure says, “For B2B or ecommerce, people often discover your brand with commercial queries like “dining room lamps” or an informational search like “how to fix a dishwasher”. Then they look around your site, your social profiles, get retargeted—before ever making a purchase—but in many cases that journey started with an non-branded organic search. Search is certainly not the only discovery channel. But important enough that investment in non-branded keywords is essential“. Music SEO – 7 Lessons in Brand Optimization for 2015 MOZ Blog  [...]

MOZ team says, “There’s a common misconception that SEO is a “one and done” task — that you clean up and optimize a site, and once that’s done, you can focus your efforts elsewhere. There’s so much more to the day-to-day work of an SEO, though, and in today’s Whiteboard Friday, Rand walks us through those ongoing parts of the job“. What Does an SEO Do In Their Day-to-Day Work MOZ Blog  [...]

Ronell Smith says, ““We’re in dire need of some SEO help,” said the owner of a small, successful business located in central Texas. “I can’t put my finger on what’s wrong, but something’s clearly amiss. No one’s reading or sharing the content on our blog, and the information we share on social media just sits there.” It’s impossible to work in marketing without hearing grievances like this one over and over. When things go wrong on a website, people often point fingers at technical or on-page SEO. Given the importance of organic search and the role SEO plays in that... [...]