HubSpot contributor Erin Rodrigue has published an article featuring 25 SEO trends to leverage in 2023. She says, “A HubSpot Blogs survey identified the top three challenges of SEO marketing: 1. Algorithm Changes The number one challenge for marketers is keeping up with algorithm changes. That’s unsurprising. In 2021 alone, Google ran more than 800,000 experiments that led to 4,000+ changes to search. If you’re like most marketers, this stat can feel pretty overwhelming. After all, how can you succeed when Google keeps rerouting the path to success? The key is to respond to these... [...]
Archive for the 'SEO Tips' Category
Semrush has published a new video ‘How to monetize free content with SEO’ highlighting useful strategies for content monetization. The Semrush team says, “How can your business continue to offer 100% free content while still being able to monetize and scale? That’s exactly what this online fitness publication did and in 6 short months, they were able to pull in 6 figures. Take a look at Nourish Move Love’s quick story to see how they used a solid SEO strategy to achieve these results. Let’s just say they wished they invested in SEO much sooner!” Semrush [...]
Search Engine Journal has published a new e-book ‘SEO Trends 2023, According To 24 Experts’. Shannon Phelps says, “In the latest edition of our SEO Trends ebook, you’ll find answers to your most burning questions and tips to influence the way you optimize for search. We’ve gathered helpful insights from 24 of today’s top experts; they’ll share what happened in SEO over the past year and what they expect to happen next year. You’ll learn how to recalibrate your SEO strategy for maximum results by identifying the key trends that will affect the search landscape next year. Some... [...]
CTR (click-through rate) is the number of clicks that your ad receives divided by the number of times your ad is shown. Search Engine Land contributor Tadeusz Szewczyk has published an article answering the question ‘Is click-through rate a valuable SEO metric?’. He says, “Some SEO experts argue that Google can’t rely on links anymore as they are “gamed” easily. What else would be a useful metric they thought? Well, given all the websites using Google Analytics and Search Console, Google has a wealth of user experience data. Some even point out that Google Chrome... [...]
An SEO strategy is a process of organizing a website’s content by topic to improve the likelihood of appearing in search results. MOZ contributor Zach Edelstein has published an article featuring 10 steps to creating an SEO strategy. He says, “Like any other kind of strategy, to form an SEO strategy you need to understand the state of the game, set attainable goals, and plan to iterate. Below is a 10-step plan for finding those opportunities and insights to get you started. 1. Crawl your site to identify on-page and technical SEO issues The best place to begin an SEO strategy is by initiating... [...]
Rank Ranger has published a new episode of the In Search SEO podcast ‘Three Ways to Earn Online Customer Reviews’ featuring Garrett Sussman. The Rank Ranger team says, “They say that people buy from people. And in the digital world, people often buy because of favorable online reviews. So when is the right time to ask your customers for a review? And how can you ensure that you don’t annoy them in the process? That’s what we’re covering today with a man who’s worked in marketing for over 14 years across a number of disciplines including content marketing,... [...]
Search Engine Journal contributor Roger Montti has published an article featuring top 14 SEO podcasts for 2023. He says, “The following SEO podcasts were chosen for their helpfulness, their regular publishing schedule, and their focus on helping search marketers and agencies thrive. 1. Search Engine Journal Show Host: Loren Baker The Search Engine Journal Show covers the full spectrum of search marketing. It discusses SEO strategies and marketing tactics, exploring the future of programmatic and evolving content trends. 2. The SEO Mindset Podcast Hosts: Tazmin Suleman and Sarah McDowell I’ve... [...]
This is a reminder for the SEJ webinar to be held on April 19, 2023. Search Engine Journal is hosting a webinar ‘2023 Forecast: SEO & Content Trends You Need to Know’ on Wednesday, April 19, 2023, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar and discover the SEO trends that help you stay ahead of the competition in 2023. You’ll learn: The major focus areas and anticipated obstacles by expert marketers for this year. Ways to incorporate AI in your SEO workflows. How to expand your search strategies beyond Google.” 2023 Forecast: SEO & Content... [...]
MOZ has published the latest episode of the Whiteboard Friday video ‘Practical Tips for Presenting SEO Projects to Executives’ featuring Bethan Vincent. The MOZ team says, “Any time you have to present your SEO work to other departments or executives, you’re going to have different groups of stakeholders with different interests, so you need to approach them differently. To help you, Bethan walks you through her top five tips for sharing your work with the C-suite.” MOZ [...]
Image SEO is the practice of optimizing photos on your website for search engine crawlers in order to improve their visibility and ranking in search engine results pages (SERPs). Go Fish Digital contributor Aubrey Izurieta has published an article featuring five best practices for enhancing image SEO. She says, “We have included 5 tips to enhance your image SEO below. 1. Use unique and relevant images that enhance your content All images that are added to your site should be done in a purposeful way that elevates your content. Adding irrelevant images will not only confuse users, but will... [...]