ChatGPT is in the news. This AI-powered chatbot has excellent potential for the search engine optimization process. Search Engine Journal contributor Brian Frederick has published an article highlighting six ways SEO pros use ChatGPT. He says, “Let’s look at how cutting-edge SEO pros are already using ChatGPT. Ways That SEO Pros Are Already Putting ChatGPT To Work 1. Creating Content Creating content can be a hassle, particularly if you don’t have a skilled (and humble) writer like me on staff. Can ChatGPT do this for you? Well, it can, but you should probably avoid using it to write... [...]

FAQ schema is specialized markup you can add to a webpage’s code that contains a list of questions and answers. Google then reads this markup and uses it to generate a rich snippet. Search Engine Journal has published ‘FAQ Schema: A Guide For Beginners’, a guide to getting started with FAQ schema and enjoying the benefits of structured data for a better presence in Google search. Roger Montti says, “There are several reasons to consider using FAQ schema.org markup that goes beyond simply gaining a better search presence. There are practical reasons for using it that can... [...]

ChatGPT is a chatbot launched by OpenAI in November 2022. It is built on top of OpenAI’s GPT-3 family of large language models, and is fine-tuned with both supervised and reinforcement learning techniques. MOZ has published a new video featuring Tom Capper on how ChatGPT will affect SEO. https://www.youtube.com/watch?v=dPB91efOx4Q  [...]

Watch the MOZ video ‘Discovered & Lost Backlinks’ in the Daily SEO Fix series. The MOZ team says, “One of the many gems in Moz Pro’s Link Research tools is the “Discovered & Lost” section. It’s where you can view all of the new backlinks your competitors have earned in the last 60 days — & the ones they’ve lost, too!” MOZ  [...]

Google Chrome features different types of extensions to make users’ lives easy. There are several extensions for SEO too. iloveseo.com contributor Brian Harnish has published an article featuring 32 best SEO Chrome extensions. He says, “We have compiled a list of 16 of the best free chrome extensions that will help you optimize your site for search engine rankings (as well as other productivity-enhancing extensions). Keywords Everywhere Find the extension here: Keywords Everywhere. One of the most popular keyword research tools is Keywords Everywhere (KE). KE allows you to enter keywords... [...]

Watch the Copyblogger podcast episode ‘How To Analyze Your Competition’s SEO’ featuring Tim Stoddart and Ethan Brooks. The Copyblogger team says, “On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through the step-by-step process Tim uses to analyze a competitor’s SEO. With these insights you’ll be able to understand how other websites in your industry are building their search authority, as well as where opportunities lay for you.” Copyblogger  [...]

Semrush has published a new video revealing SEO predictions for 2023 featuring Brian Dean. The Semrush team says, “What did SEO expert Brian Dean learn in 2022 and what are his predictions for 2023? Find out what he has to say about Google’s helpful content update and how that will evolve and improve search results in the year ahead!” Semrush  [...]

SEO continues to be one of the most important elements in your business growth. It helps you reach your target audience and achieve your business goals. Search Engine Journal has published a new e-book ‘SEO Trends 2023’ featuring key trends that will dominate SEO in 2023. The SEJ team says, “We got answers from 24 of the industry’s top SEO experts about what trends they predict will dominate – from AI content tools to zero click results. Download our ebook, SEO Trends 2023, for direct insights and tips straight from these experts on how to succeed at SEO in 2023. Key Takeaways: Learn... [...]

Keyword mapping is a process of assigning keywords to the relevant pages and creating a logical structure of the website based on keyword research. Search Engine Journal has published ‘Keyword Mapping: A Beginner’s Guide’ explaining the importance of mapping out your keywords as an essential part of a successful search engine optimization strategy. Viola Eva says, “There are several benefits to keyword mapping. First is that it organizes your content effectively, which not only aids in Google’s understanding of how relevant this URL is for a search query but also makes it... [...]

The team Google E-E-A-T refers to Experience, Expertise, Authoritativeness, And Trust. Erik Emanuelli has published a comprehensive guide explaining Google E-E-A-T. He says, “Google E-E-A-T is the recent update to the quality rater guidelines. The most important change consists of the letter E added to the start of the popular acronym E-A-T (expertise, authoritativeness, and trustworthiness). The introduction of the “first-hand experience” is designed to help raters better understand how Google defines high-quality content. This guide will discuss what this means for your website and... [...]