This is a reminder for the CMI webinar to be held on January 16, 2025. On-Page SEO involves optimizing individual web pages to rank higher in search engine results and attract relevant traffic. It includes elements like content quality, keyword usage, meta tags, headings, and internal linking to improve a page’s visibility and user experience. Content Marketing Institute is hosting a webinar ‘On-Page SEO Essentials: Transform Your Content Performance in 2025’ on Thursday, January 16, 2025, at 1.00 pm EST. The CMI team says, “On-page SEO is all about optimizing every... [...]

Integrating LLMs into SEO workflows enhances content optimization by generating keyword-rich, high-quality text efficiently. They assist in data analysis, content strategy, and automation, improving search rankings and productivity. MOZ contributor Aleyda Solis has published an article on how to integrate LLMs into your SEO workflow. She says, “AI and LLMs have disrupted content marketing and SEO, fundamentally reshaping how we approach workflows and strategies. With experts like Mike King showcasing 101 use cases, it’s clear the potential is immense—and still growing. Sadly, this... [...]

Semrush has published a new video ‘9 Things to Remove From Your Website in 2025’. The Semrush team says, “This video breaks down some of the most common website issues that could be damaging your SEO and frustrating visitors. From outdated content to poor user experience, we’ll show you how to identify and fix these problems to create a new content marketing strategy that drives traffic and conversions. We discuss the impact of low-quality content, why keeping blog post dates can actually build trust, and how tools like Semrush can help you identify and improve underperforming... [...]

News SEO focuses on optimizing news content for better visibility in search engines and platforms like Google News. It involves strategies like timely publishing, keyword optimization, and structured data to drive traffic and audience reach. Search Engine Journal contributor Matt G. Southern has published an article on news SEO in 2025. She says, “From Google Discover’s growing role to tackling AI-driven search disruptions, here’s what industry pros need to know. Top Takeaways Google Discover Google Discover is a key traffic driver for publishers, but results are mixed: 52% of respondents... [...]

Google’s AI Overviews provide concise, AI-generated summaries of search results, offering users quick insights on complex topics. This feature enhances search efficiency by delivering key information directly on the results page. Search Engine Journal contributor Adam Heitzman has published an article on how to rank on Google’s AI Overviews. He says, “Being cited in an AI Overview boosts visibility since it’s the first result users see after their query. This positioning can significantly increase click-through rates (CTR), even for pages that aren’t ranked in the top 10 of the... [...]

Wix Studio is hosting a webinar ‘SEO tips and trends for 2025‘ on Tuesday, January 28, 2025, at 1.00 pm ET. The Wix team says, “Get ready for 2025! Join 10 SEO experts for a panel discussion on top trends to watch for in the coming year, with insights from in-house, consultant, PPC, and agency professionals. From Google updates to AI-driven SERPs and everything in between, we’ll cover it all. Wix Studio hosts Crystal Carter and Mordy Oberstein will be joined by SEO experts from across the industry: Naomi Francis-Parker, Charlotte Tilbury Paul Andre de Vera, Stripe Aleyda... [...]

SEO data is crucial for understanding how users find and interact with a website, helping businesses optimize content for better visibility and rankings. It provides insights into keywords, traffic sources, and user behavior, driving informed marketing strategies. The latest The SERP’s Up SEO podcast episode is titled ‘Can you have TOO much SEO data?’. The Wix team says, “Can you have too much of a good thing? SEOs and marketers often rely on data – but is it too much sometimes? Wix’s Mordy Oberstein and Crystal Carter tackle the paradox... [...]

This is a reminder for the SEJ webinar to be held on January 15, 2025. With Google’s continuous updates and expansions of their generative AI SERP features, you might be wondering how this impacts your business and how to adapt your SEO strategy to thrive in this evolving landscape. Search Engine Journal is hosting a webinar ‘AI-Organized SERPs & Overviews: How To Win Visibility In The New Landscape Of SEO’ on Wednesday, January 15, 2025, at 2.00 pm ET. The SEJ team says, “Join us for a session focused on AI Overviews and AI-organized SERPs, where we’ll... [...]

Striking Distance Keywords are search terms that rank just outside the top positions in search engine results, typically between positions 11-20. Optimizing content for these keywords can significantly improve visibility and drive more organic traffic with minimal effort. MOZ has published the latest episode of the Whiteboard Friday video ‘Finding Striking Distance Keywords’ featuring Dana DiTomaso. The MOZ team says, “Striking distance keywords can highlight where sites may be able to make a big impact on their rankings and traffic with less effort. In this episode of Whiteboard... [...]

MOZ has published the latest episode of MozPod podcast titled ‘Personal Branding 101’ featuring Rejoice Ojiaku. It covers the following: When to Take Personal Branding Seriously Should Everyone Have a Personal Brand? Personal Brand Success Story How to Start Your Personal Brand Common Personal Branding Pitfalls Choosing Social Media Platforms Dealing with Imposter Syndrome Hot Take: SEO Industry Frustrations Finding Your Voice Online Never Running Out of Content Ideas. MOZ  [...]