Crawl budget refers to the number of pages a search engine like Google crawls on a website within a given time frame. It is influenced by factors like site health, page importance, and server capacity. Search Engine Journal contributor Aleh Barysevich has published an article featuring nine tips to optimize crawl budget for SEO. He says, “Crawling is the first step to appearing in search. Without being crawled, new pages and page updates won’t be added to search engine indexes. The more often that crawlers visit your pages, the quicker updates and new pages appear in the index. Consequently,... [...]

Ahrefs has published a new video ‘Can I Rank #1 On Google With $50 & Zero Star Fiverr Freelancers?’. The Ahrefs team says, “In this video, we take on the challenge of using only zero-rated Fiverr gigs to manage SEO for a new affiliate golf blog. We aim to see if these lesser-known and experienced Fiverr freelancers can actually improve a website’s Google rankings. From initial keyword research through content creation and link building, each step of the SEO process is handled by freelancers with zero ratings on Fiverr. We test the reliability and output quality of these... [...]

SEO in the age of AI leverages advanced algorithms to improve search result relevance and user experience through personalized content. AI-driven tools also help automate keyword analysis, content optimization, and search intent understanding, enhancing visibility and rankings. Search Engine Journal contributor Ben Steele has published an article on building AI best practices for SEO. He says, “To compete in search environments built on AI algorithms and with user-facing generative AI features, SEO professionals must learn how the technology works. You need to know how to interact with AI... [...]

Relationships in marketing foster trust and loyalty, leading to long-term customer retention. Building strong connections with customers enhances brand credibility and drives sustainable business growth. MOZ has published the latest Whiteboard Friday video ‘Turn Marketing Into Meaningful Relationships’ featuring Meghan Pahinui. The MOZ team says, “Hey everybody, Navah Hopkins from Optmyzr here, and I am thrilled to bring you a Whiteboard Friday on one of my biggest passion topics — turning your offering into helping people. Because let’s... [...]

The marketing ecosystem in 2024 heavily influences SEO, with integrated strategies across social media, content marketing, and paid ads boosting organic search rankings. Collaborative efforts enhance visibility, making SEO a dynamic and interconnected discipline. MOZ has published the latest Whiteboard Friday video ‘Your Marketing Ecosystem’s Impact on SEO’ featuring Amanda Jordan. The MOZ team says, “Today we’re going to be talking about your marketing ecosystem and the impact it has on your SEO when we talk about our marketing... [...]

Watch Search Engine Journal’s on-demand webinar ‘Cracking Open The SEO Bucket: Proven Local Marketing Strategies’. The SEJ team says, “Explore the core areas of discovery, relevance, experience, engagement, and conversions, with actionable takeaways to master the dynamic landscape of local SEO. Learn about: Proven strategies KFC used to enhance their local SEO. Insights on tactics that can improve your online visibility instantly. How local search has changed recently, and what you need to do to adjust your strategies. With Uberall’s Matt Coghlan and Sebastian Hauch,... [...]

Using AI for keyword research allows marketers to uncover high-impact keywords by analyzing vast datasets quickly, identifying trends, and predicting user intent. This enhances SEO strategies by focusing on keywords with the highest potential for driving targeted traffic. Semrush has published a new video ‘Find Your Top Keywords with AI’. The Semrush team says, “Ever wondered how to identify the best keywords, specifically for your website? We’re walking you through how Semrush personalizes these metrics specifically for your domain, giving you an edge over competitors.... [...]

Semrush has published a new video ‘How to Use Keyword Search Intent for SEO Success’. The Semrush team says, “Learn how to determine what type of content to create for each keyword to ensure your pages rank higher and convert better. We’ll explore the four types of search intent—informational, transactional, commercial, and navigational—and how to match them with the right content. Using a practical example from Chewy.com, you’ll see how to implement these strategies effectively.” Semrush    [...]

Keyword research is crucial for understanding what your audience is searching for, enabling you to optimize content for visibility and relevance. It helps in driving targeted traffic to your site, improving both SEO and user engagement. MOZ has published the latest Whiteboard Friday video ‘6 Underrated Keyword Research Methods’ featuring Sofia Tyson. This video covers the following: Target competitor-branded keywords Use listening and intelligence tools Implement structured feedback groups Apply modifiers to seed keywords Map content to funnel... [...]

Google Search Central has published a new video ‘Working With Search Console API’. The GSC team says, “Mihai explains how he built tooling to get data from Search Console into Google Sheets and how he automated this process as well as what features he’d like to see coming to the Search Console API.”  [...]