The Google Webmasters team has published a new YouTube video on ‘Googlebot: SEO Mythbusting’. Watch this video to learn about Googlebot and how it works. The Google Webmasters team says, “In the second episode of SEO Mythbusting, Martin Splitt (WebMaster Trends Analyst, Google) and his guest Suz Hinton (Cloud Developer Advocate, Microsoft) discuss the many intricacies of Googlebot such as: What is – and what is not – Googlebot (crawling, indexing, ranking) Does Googlebot behave like a web browser? How often does Googlebot crawl, how much does it crawl, and how much... [...]
Archive for the 'SEO Tips' Category
The MarketingProfs is hosting a webinar on ‘Four Steps to Streamline Marketing Workflow’ featuring Brent Bird and Mayer Becker on Thursday, May 23, 2019 at 2.00 pm ET. The MarketingProfs team says, “One of marketing’s biggest challenges can simply be finding an optimal workflow that takes into account the many variables and resources at play—especially when you’re undoubtedly being asked to do more, faster. That’s why operationalizing workflows is critical if you want to maximize your efficiency and be able to scale your resources effectively. Join us to learn how... [...]
The Marketing Week team is hosting a webinar on ‘Five game-changing facts that prove the value of multi-touch attribution’ on Thursday, May 23, 2019 at 3.00 pm ET. The Marketing Week team says, “Join Ben Samuel, vice-president for EMEA at Nielsen, as he explores how to unlock marketing opportunity costs and avoid waste with multi-touch attribution. He’ll provide five game-changing facts that show the direct impact of multi-touch attribution on the bottom line, as well as discuss: How you can unlock 25% in marketing opportunity costs How to connect the dots between your marketing and... [...]
Digital Marketing Depot is hosting a webinar on ‘Google’s Smart Bidding – it’s even more about the data’ on Thursday, June 13, 2019 at 1.00 pm EDT. The DMD team says, “Join Crealytics founder and CEO Andreas Reiffen as he discusses how leading retailers can survive – and thrive – using Google’s smart bidding technology. Andreas will explore how a more advanced approach to data access and KPI measurement is needed for retailers and brands to differentiate and win. He’ll show the role that incrementality testing plays in getting the most out of e-commerce sales. And he’ll... [...]
The Rank Ranger team has published a new podcast episode titled ‘The Power of Full Stack Writer for Your SEO & Marketing’. Listen to this podcast to learn some useful tactics to improve your SEO performance. The Rank Ranger team says, “We have an amazing show for you! Content all-star Kameron Jenkins comes on to talk about the ever-versatile full stack content writer. The advantages of having a content generalist over a content specialist How to find balance when writing any and all forms of content How content marketers can compensate for a lack of topical knowledge Plus,... [...]
The Search Engine Journal team has published a new podcast episode ‘How to Approach Content Creation for SEO’ featuring Viola Eva, Founder and SEO Strategist at Flow SEO. Listen to this podcast and learn a three-step framework for creating a sustainable content strategy for search engine optimization. Brent Csutoras says, “In this episode of Search Engine Nerds, I had the opportunity to interview Viola Eva, Founder and SEO Strategist at Flow SEO, on how to approach content creation from an SEO standpoint today. Eva discussed a three-step framework for creating a sustainable... [...]
The Search Engine Journal team has published an ebook called ‘The Complete Guide to On-Page SEO’. Download this ebook to improve your on page SEO performance. The SEJ team says, “Discover the on-page factors that can make or break your SEO success. Plenty of elements on your own website can help you get the rankings and traffic you want. But are you optimizing them right? Search Engine Journal’s ebook, The Complete Guide to On-Page SEO, tackles the top on-page SEO factors that impact your pages’ visibility on the SERPs. On-page optimization should be constantly prioritized... [...]
The SEM Rush team is hosting a webinar on ‘SEO Keyword Research to Massively Increase Traffic & Grow Your Business’ featuring Ross Tavendale, Tommy Griffith and Tristam Jarman on Tuesday, May 21, 2019 at 2.00 pm ET. The SEM Rush team says, “Keyword search can be tricky. Where to start? What to target, who to target? Are you working in the right direction to get the results that you need? This SEMrush webinar will certainly give you that boost to start performing keyword research at a higher level. Being covered in this webinar is: How to find out what your ideal customers are... [...]
Digital Marketing Depot is hosting a webinar on ‘The Future of Display Advertising: New marketing strategies to boost results’ on Tuesday, May 21, 2019 at 1.00 pm EDT. The DMD team says, “Join our display advertising experts as they discuss new display best practices that can lift both brand awareness and bottom-line conversions. You’ll hear how you can effectively adopt emerging technologies to create more personalized, relevant display ad campaigns. Attend this webinar and learn how to: Create and scale more personalized display creative – without coding experience Experiment successfully... [...]
The Marketing Week team is hosting a webinar on ‘The consumer insights you need to improve your marketing strategy’ Wednesday, May 29, 2019 at 2.00 pm ET. The Marketing Week team says, “The fast paced, ever changing environment, means insight into customer behaviour is crucial. Leveraging Dynata’s global, first-party permissioned data and representative sample this webinar will give you intelligence into: • Device and Internet of Things (IoT)• Media consumption• Consumer sentiments• Trust and privacy The webinar will also explore ongoing trends and will benchmark global consumer... [...]