With all of the updates to Google’s SERP features, it can be a challenge to know which strategies can keep you visible in the midst of recent developments. Search Engine Journal is hosting a webinar ‘2024 Google SERP Features: New Strategies To Gain Visibility’ on Wednesday, February 21, 2023, at 2.00 pm ET. The SEJ team says, “Join us for a deep dive into all things SERP features, what they are, and why they’re important. We’ll also show you how you can snag some for your own business. STAT’s Senior Search Scientist, Tom Capper, will show you all you need... [...]

Structured data refers to a standardized format for providing information about a web page’s content to search engines. It is a way of organizing and marking up data on a webpage in a format that search engines can easily understand and interpret. The latest The SERP’s Up SEO podcast episode is titled ‘Structured data dos and don’ts’. The SERP’s Up team says, “Join Wix’s Mordy Oberstein and Crystal Carter as they are joined by the co-founder of Schema App Martha Van Berkel to learn the dos and don’ts about implementing structured data markup and... [...]

Volatility in search results refers to the fluctuation or variation in the ranking positions of web pages or websites in search engine results pages (SERPs) over time. MOZ has published the latest episode of the Whiteboard Friday video ‘How Volatile Are Search Results?’ featuring Tom Capper. The MOZ team says, “How volatile are organic search rankings day to day? Tom dives into data he captured using STAT to answer this question.” MOZ  [...]

Structured data is data that is organized into a standardized format for easy access by humans and software. It is typically tabular with rows and columns that clearly define data attributes. Google Search Central has published a new video ‘Structured Data for beginners’. The GSC team says, “What is structured data? Can I use it if I’m using a website builder? In this episode of SEO Made Easy, Martin Splitt answers these questions and gives website owners tips for inserting structured data to their website.” https://www.youtube.com/watch?v=tYfCjbvaOYg  [...]

The latest The SERP’s Up SEO podcast episode is titled ‘Does Google use user behavior metrics for ranking’. The SERP’s Up team says, “Does user behavior impact rankings? What has the Department of Justice’s antitrust trial involving Google uncovered about user behavior and rankings? This week, Wix’s Mordy Oberstein and Crystal Carter investigate how much Google directly utilizes user behavior to impact rankings and what that should tell us as SEOs. SEO Content Strategist at Search Engine Journal, Shelley Walsh, joins the show to cover the Department of Justice... [...]

Search engine optimization (SEO) analysis is the practice of auditing a website to identify opportunities to improve its placement in search engine results. A related goal is not only to improve search engine results placement (SERP), but also to boost actual organic referral traffic from those search results. Search Engine Journal has published an article on Impactful SEO Reporting featuring seven tips for effective SEO reports. The SEJ team says, “In the world of SEO, being able to distill down high volumes of nuanced search and keyword data in a straightforward way becomes integral to... [...]

A canonical tag, also known as a canonical link or “rel canonical”, is an HTML tag that helps search engines index the correct URL and avoid duplicate content. Similarweb contributor Maayan Zohar Basteker has published an article featuring useful tips on using canonical tags She says, “Here are 5 best practices to make sure your canonical tags are set up the right way: 1. Absolute URLs Always use absolute URLs in canonical tags and not relative URLs to make sure that the search engine understands the tag correctly. An absolute URL includes the full web address, including the protocol... [...]

Building backlinks for SEO (“Search Engine Optimization”) is a driving force behind any successful online marketing strategy. So, let’s explore proven techniques and best practices for maximizing your backlink-building efforts. Understanding backlinks Understanding backlinks is required knowledge for anyone engaged in digital marketing outreach. They are links from other sites to yours and serve as digital endorsements. They indicate to search engines that your content is valuable and trustworthy, boosting your credibility. Acquiring high-quality backlinks from authoritative sites... [...]

In search engine optimization (SEO), a quality link is a link from another website that search engines consider relevant, trustworthy, and authoritative. Koozai contributor has published an article explaining the impact of link quality on SEO rankings. The Koozai team says, “Link quality is often more important than sheer quantity. In a nutshell, ‘quality links’ are links from websites that Google and other search engines already perceive as being high quality. Quality links originate from reputable and contextually relevant sources. For instance, a backlink from a website like the BBC... [...]

SEO content is online content that is designed to rank in search engines like Google. It can include blog posts, product pages, landing pages, interactive tools, and more. Toprank Marketing contributor Harry Mackin has published an article featuring basic to advanced SEO content strategy. He says, “Just about everyone knows what SEO is these days, and nearly every professional brand has at least a basic content strategy in place to rank for relevant keywords and attract organic attention. The more crowded the internet becomes with these competing brands, however, the more difficult it has... [...]